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How This Work-at-Home Wife Found Her Bliss as a Professional Blogger

Angie Nelson has been working from home since 2007. Over the years she’s dabbled in direct sales, customer service, running a virtual assistant business, and publishing various niched blogs. Read on to find out how she finally found her work-at-home bliss with a professional blogging career over at The Work at Home Wife. Tell us […] The post How This Work-at-Home Wife Found Her Bliss as a Professional Blogger appeared first on The Work at Home Woman.

One Definition Does Not Fit All: The Four Quadrants of Entrepreneurship

Guest Article People tend to think that all entrepreneurs are alike — that everyone who starts a business is the same, that they have the same challenges, the same needs, the same motivation, the same end game. And that’s simply not true. Working in communities across the country, we’ve found that it’s helpful to cast a wide net in describing entrepreneurs and the resources that support them. It takes more than just one type of business to create a healthy, economically vibrant community. It takes all four quadrants of entrepreneurship. Entrepreneurs and the companies they lead are different—and that’s exactly what makes working in this field, in matching entrepreneurs with the right resource at the right time, both exhilarating and challenging. Quadrants of Entrepreneurship  Entrepreneurs aren’t all the same, and the companies they lead aren’t either. So perhaps a more helpful classification would be to define entrepreneurs by the type of companies they lead and their goals for growth. Entrepreneurs fall into four categories: Main Street, Microenterprise, Second Stage and Innovation-Led. To give a perspective on the numbers, here’s a breakdown of the quadrants of entrepreneurs across the United States. Microenterprise:  77%  23,836,937 Main Street 21% 6,822,074 Innovation-Led 1% 289,817 Second Stage 1% 280,540 Starters (people thinking of starting a business): 14,806,479 Big business (employ more than 100): 170,653 Innovation-Led Innovation-led enterprises are businesses in which research and development brings forth an innovative product or process.  The innovation typically involves intellectual property that contributes to a strong competitive advantage in the marketplace and serves as a foundation for a high rate of growth. Often formed around life sciences or technology innovations, these enterprises can require significant funding and specialized facilities. Owners are willing to give away equity to investors to secure the financial resources they need to grow.  These businesses may cluster around research institutes and universities as technology is transferred from research labs into the marketplace. Second Stage Second-stage enterprises have survived the startup phase and have owners who are focused on growing and expanding. The second-stage firms generally have between 10 to 99 employees and/or $750,000 to $50…

Is your business GDPR compliant?

After long debates that lasted several years, the European Parliament has approved the GDPR (General Data Protection Regulation) back on April 14th 2016. Companies had a period of two years to implement the guidelines of this regulation and the final deadline is drawing closer. The enforcement date is slated for May 25th 2018. If your The post Is your business GDPR compliant? appeared first on Small Business.

3 Secrets Behind Maximizing Advertising Spend

As a small business owner with big goals, you’re willing to spend money to make money. But you still make it a priority to spend smartly, so investing in something like advertising takes consideration. Once you make the decision to advertise, you’ll want to make sure you’re getting the best results for your money from your advertising spend. When your marketing and sales pipelines are running smoothly and you know your customers, online ads are a great way to accelerate customer acquisition and revenue. Research from Wordstream indicates that Google search ads drive average conversion rates of around 3.75%, so the opportunity is indeed real. But if you don’t know what you’re doing and aren’t willing to learn, these campaigns can be a quick drain on your marketing department’s resources, from ad spend to work hours wasted tweaking campaigns with no hope. Success in online advertising involves multiple factors. You need to optimize how much your advertising brings in, how much it costs and what other resources it consumes. And you need to juggle this all consistently, all at the same time. How do you balance and improve all these factors in tandem? The following advertising spend tactics will help you in multiple areas. Consider prioritizing them in your ad strategy. Retarget Warm Leads One of the best ways to make the most of your advertising spend is to retarget people who’ve already interacted with your brand. This could be audience members who have interacted with but not converted from other ads, website visitors referred by your social posts, or anyone else who’s visited your pages or clicked on your links, depending on the ad platform. This gives you a second opportunity to win over leads who are warm but haven’t converted. It often takes more than one try to bring someone into your sales funnel, and retargeting provides your second chance, third chance and so on. [Image source] Depending on how you accomplish your retargeting, you can use ads for a variety of different goals. For example, it’s an effective way to get a paid campaign back in front…

Don’t Waste Time! 37 Windows Keyboard Shortcuts for Business Productivity (INFOGRAPHIC)

If you are on your computer keyboard all day long for your business, and a couple of more hours when you get home, you should look into using keyboard shortcuts. A new infographic by Parken lists 37 Windows keyboard shortcuts to improve your productivity and save you more time than you might’ve thought of. Although the computer mouse is a very useful and practical tool, the seconds it tags on to each task can quickly add up. If, on the other hand, you use keyboard shortcuts, you can devote this time to more productive undertakings. For small businesses with a limited workforce, each new process implemented to make the organization more efficient and productive delivers overall improvements. Using Windows keyboard shortcuts will add to the improvement. So by now, you are probably asking yourself how much time can I really save? Brainscape has created a formula to figure out just how much time people lose while working on the computer without shortcuts. And it comes out to a shocking 64 hours or 8 days per year. This works out to 3.3 percent of your total productivity. Even if you learn just a single shortcut, you can save several cumulative hours each year. Here’s the example Brainscape provides. When you use a mouse to open a new tab in a browser, you move your hand from the keyboard to the mouse, move the cursor to the + button on the open tabs, click the button, and switch your hand back to the keyboard. With the keyboard shortcut, you just press the CTRL and t keys on your Windows PC and CMD and t keys for a Mac, and you are done. Brainscape came up with the total using this equation — 2 wasted seconds / min multiplied by 480 min / workday multiplied by 240 workdays / year equals the 8 lost days. View the video below for a quick explanation: What are the Windows Keyboard Shortcuts? Parken has broken down the 37 Windows keyboard shortcuts in the infographic into five keys. The Function, CTRL, ALT, Shift and Windows Logo keys. If…

15 Best Cash Registers for Small Businesses

Even though some independent retail businesses rely mainly on high tech point of sale systems, traditional cash registers can still offer value to small businesses. Cash registers are generally low cost and easy to use. They also offer some basic reporting features to help you stay on top of your bookkeeping and can offer a longer lifespan than POS systems that need to be updated constantly. Best Cash Registers for Small Business Casio TE4500 This cash register is made for retail stores, with a full keyboard, up to 200 clerk IDs, a receipt printer and LCD screen. It’s priced at about $560, with the cash drawer available as a separate purchase. Casio PCR-T500 A cash register that includes all the basic options necessary to run a small retail business, this Casio model features a cash drawer, rear customer LCD display, and the ability to set up 40 different clerk IDs and 25 different departments. Sam4s ER-380 A fairly budget friendly option, this cash register gives you the ability to set up 12 different departments and 500 PLUs. It also has a receipt printer, built-in cash drawer and clerk IDs. Pricing starts at just under $300. Sam4s ER-940 A cash register that can work well in restaurants, this model includes a receipt and kitchen printer to help manage orders, along with automatic tax computation for tables and the ability to connect to popular POS systems. It retails for about $650. Sam4s SPS-520 RT This cash register is a fairly advanced model that includes a bar code scanner, card reader, touch screen display and the ability to set up 999 clerks and 99 PLU units. It’s also more pricey than a lot of the other options, at about $1,150. First Data FD130 A compact terminal that’s made to go with electronic cash registers, this product from First Data gives you the ability to process credit and debit card payments and even checks. It features IP connectivity and wifi as a backup option for around $180. Royal Consumer 52104Y-FE 120dx A fairly basic cash register option, this Royal Consumer device is priced at just…

Experts Share How to Close Deals Faster and Get Paid Quicker

Sponsored Post As a small business, simplifying each interaction with your customers, partners and vendors goes a long way to making the process more efficient and enjoyable. A recent webinar titled, “Make it Rain Money: Close Deals Faster and Speed Up Collections” provides some great insights into how you can make this happen. The webinar was moderated by Anita Campbell, CEO of Small Business Trends. Guests included Alice Bredin, President of Bredin Incorporated, and Jeff Perry, Vice President of Commercial Sales, SMB at DocuSign. The research covered in the webinar was conducted by Bredin Incorporated. Three topics were covered in the webinar: Issues that delay cash collection. Common missteps that impede sales. How fast-growing companies close more deals faster. To highlight these challenges, Bredin revealed the results of two studies conducted by her company with the participation of 500 small businesses across the country: How Small Businesses Can Invoice and Collect More Efficiently How Small Businesses Can Close Sales More Quickly First, Bredin pointed out the challenges these organizations face. Manual work is expensive; 50% of the businesses surveyed indicated it takes two employees to process a single invoice. Bredin told Campbell, “For some businesses, the number of people touching an invoice got as high as five.” This not only prolongs payments, but the cost of processing each payment is very high, which will cut into your bottom line. Mistakes and confusion are common, and this goes hand in hand with manual processes. Forty-four percent of businesses said they lacked automated systems for invoicing and collections. Time to cash takes longer than it should. Some businesses said it can take weeks with many follow-ups to collect. The Key to Close Deals Faster The key is streamlining the process with automation and digital technologies. As Perry said in the webinar, “DocuSign has learned 23 percent of the day of small businesses is spent imputing data.” This negatively affects all of the other processes for finalizing sales, generating invoices and collecting payment.” The inefficiencies also come into play when a document needs to be located quickly to determine where in the contract…

Work at Home: Home-Based Triage Nurse Jobs with PRN, Inc.

Work at Home Mom Revolution – Work at Home Jobs for Moms PRN, Inc. is seeking work at home triage nurses in the following U.S. states – NC, SC, TN, VA, TX, KY, and MD. You must live and be licensed in one of these states to qualify for these home-based positions. As a home-based triage nurse for PRN, you will be providing after-hours coverage for physicians. […] The post Work at Home: Home-Based Triage Nurse Jobs with PRN, Inc. appeared first on Work at Home Mom Revolution.             Related Stories Work at Home Medical Management Agent Jobs with Anthem  

4 Things Customers Expect from Your Business

Over the years, customer preferences have evolved considerably. But when you look at the specific things customers want from the businesses they interact with, many of these principles and expectations… Read more » The post 4 Things Customers Expect from Your Business appeared first on

Employee Uniforms? Here are the Pros and Cons for Your Small Retail Business

You’ve spent years building your small retail business up and might be considering employee uniforms as a next step. Like everything else, you’ll need to carefully consider both pros and cons before making any final decisions. Pros and Cons of Employee Uniforms Pro: Enhanced Customer Service   Customers want to be able to tell the employees from their fellow customers, especially when they need help finding a product or service. Consistency is key here. You don’t want to get bogged down interpreting what’s allowed and what isn’t by way of jeans and other accessories. Pro: Brand Reinforcement   Beyond enhanced customer service, employee uniforms reinforce your brand. The back of vests is a great place to reinforce the logo or slogan you use across other mediums. Name tags are another excellent place to boost your brand. Pro: Increased Team Spirit Many employees get a sense of belonging and team spirit when you ask them to wear a uniform.  Employees who wear uniforms also feel solidarity with each other and share a desire to work toward common goals. Pro: Better Employee Safety The right kind of uniform can increase employee safety. For example, bright clothing makes workers easily identifiable when shipments are arriving and shelves are being stocked. Pro: Reduced Employee Expense If your small retail business provides uniforms, it cuts down on employee expenses and furthers their sense of loyalty. Employees no longer need to focus on what to wear for work or on having to own a sufficient number of outfits appropriate for the workplace. Cons: Employee Resistance One of the problems you may face when trying to institute a uniform policy at your retail business is simply employee resistance. Not everyone will like the style or color of the uniform or even the basic idea of having to wear one. Stressing the cost savings in wear and tear on personal clothing is a way to smooth over any individuality concerns. Cons: Increased  Business Costs   While supplying uniforms for your employees will certainly reduce their work costs, it will definitely increase yours. If you’re small retail business is looking to implement…

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