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Six tips for small businesses to master e-commerce

Retail growth is driven by e-commerce; it is expected that e-commerce will reach one fifth of the UK’s retail sales in 2018. Online businesses are facing a highly competitive market. In order to stay ahead and make sure that a new customer becomes a returning customer, businesses need to focus their efforts on customer support. The post Six tips for small businesses to master e-commerce appeared first on Small Business.

How small businesses can make the UK a leader in artificial intelligence

From the Alan Turing Institute to DeepMind, the UK boasts a rich history and exciting present in machine learning and artificial intelligence research and development, led by academia and industry. According to recent research, AI is the largest commercial opportunity for Britain, projected to add £232 billion to the UK economy by 2030. SMEs and The post How small businesses can make the UK a leader in artificial intelligence appeared first on Small Business.

Contribute to our Big List of National Small Business Week 2012 Events

National Small Business Week runs from April 29 to May 5, 2018. As a co-sponsor of the event, Small Business Trends (SBT) is putting together a Big List of events and offers of interest to the small business community in commemoration of this week set aside to celebrate U.S small businesses. If you are taking part in the week-long celebration by hosting an event to go along with National Small Business Week 2018, please let us know and we’ll share your event with our community. The event can be anything from special promotions and sales to commemorate the week, to live or online events. The goal is to support fellow small business owners with valuable information so they can continue to grow. You can also take a look at the U.S. Small Business Administration site for more information and additional events here. The Big List will be updated until the National Small Business Week 2018 takes place, so make sure you get in touch with us as soon as possible by emailing your information at   Featured Events, Contests and Awards Big List of National Small Business Week 2018 Events April 26 2018, Online National Small Business Week is fast approaching. The annual event is being held from April 29 through May 5, 2018. And we know there are lots of special events to celebrate the week. This year, again, Small Business Trends has the honor and distinction of being a co-sponsor of the event. So, we’re putting together a Big List of National Small Business Week events and offers. This list will reach small businesses and entrepreneurs across the country on the Small Business Trends website. Share your event. DigiMarCon East 2018 – Digital Marketing Conference May 10, 2018, New York, New York DigiMarCon East 2018 Digital Marketing Conference takes place May 10th to 11th, 2018 at the luxurious New York Marriott Marquis in Times Square, New York City. It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement,…

Benefits of Using Personalised Envelopes for Your Business

Many have long underestimated the positive impact that a business can enjoy by employing something as simple as personalise envelopes in its daily correspondence. Whether it’s used for mail to… Read more » The post Benefits of Using Personalised Envelopes for Your Business appeared first on

10 Tips for Stepping Up Your Content Marketing Game

Content marketing has become an incredibly popular strategy for small businesses — and for good reason. But creating great content isn’t enough. You need to take some extra steps in order to make a real impact. In order to accomplish that goal, check out these tips from members of the online small business community. Use These Growth Hacks for Your Next Content Marketing Campaign As your business grows, your content marketing plan needs to grow with it. In order to make your content more effective so that it can continue making a major impact, check out the crazy effective content marketing growth hacks included in this Search Marketing Team post by Hasel Smith. Brainstorm and Prioritize Your Best Content Ideas Not all content ideas are created equal. Some are likely to yield major results while others might be less exciting. So it’s a good idea to prioritize your top pieces of content in order to optimize results. Learn more in this Content Marketing Institute post by Garrett Moon. Boost Your Social Media Engagement Creatively Social media can be a very important part of a content strategy. But you need to actually engage with followers in order to make an impact. Here are some ideas for boosting social media engagement from Elechi Emekobum of On a Platter of Gold. BizSugar members also shared thoughts on the post here. Future Proof Your Marketing Strategy It might not be possible to know exactly what’s going to happen in the future of your business, but you can do your best to create strategies that optimize your business for what’s to come. In this Social Media HQ post, Steve Olenski discusses future proofing strategies for businesses. Be Deliberate with Your Link Building Strategy Too many of today’s marketers cast a wide net when trying to build links for their online content. But Tony Wright of Search Engine Journal argues that this strategy isn’t beneficial for anyone, and offers some alternative strategies for marketers in this post. Don’t Ignore These B2B Marketing Trends in 2018 Trends can make a major impact on your marketing strategy, whether…

Getting insurance for a small jewellery business

Nikolay Piriankov is founder of Taylor & Hart. Here, he discusses insurance for a jewellery business and the measures he put in place to protect his company. 1. When did you start the business, and what were you doing before? I was a student at the university of Manchester in 2010 when my friend from school The post Getting insurance for a small jewellery business appeared first on Small Business.

Roadie Uses Crowdsourcing to Help Small Grocery Stores Create Home Delivery Services

Grocery delivery is a competitive business. However, Walmart, Amazon and Instacart aren’t the only players battling for a stake of this thriving market. Now there’s an alternative designed to help the smaller grocery store competing with the bigger names in the space. Small Business Trends spoke with Marc Gorlin, Founder and CEO of Roadie to find out more. Roadie Delivery Service He told us this self described “app-based community” was founded on two of the principles that make America great—innovation and hospitality. “Roadie was founded on the southern notion of neighbors helping neighbors,” Gorlin said. “It’s a new crowdsourced delivery model that leverages existing resources.” Great Business Ideas Like a lot of other great business ideas, Gorlin saw a need and a way to fill it. When he needed some warehouse custom tile to complete a bathroom renovation, a notion for a great practical way to get them same day occurred to him. Going Somewhere “I started to think, there’s always someone going somewhere, surely someone who was already headed in that direction would be willing to transport a couple boxes of tile,” he said. “Roadie was created to unlock this massive, untapped resource to create convenient, inexpensive delivery solutions for consumers and businesses.” The Right Direction Those resources are in fact the unused spaces in vehicles from drivers already on the road—whether they be local commuters, customers or even employees en route from one store to another. In short, Roadie matches small businesses shipping things with drivers already going in the right direction. Smaller retailers and grocery stores are challenged to meet client expectations of no cost same-day and next-day delivery. Roadie is a way to fight back against the low-cost shipping offerings of Instacart and Amazon by supplying  delivery with no contracts, daily, or mileage minimums. There are some other big advantages to small businesses. “The Roadie model empowers retailers to ramp up service in new markets almost instantly and to quickly scale up by adding employees, customers and other nearby drivers to the platform,” says Gorlin. More Effective Roadie’s on-the-way delivery model is more effective than on-demand…

The Brexit opportunity: How small businesses can thrive in a post-Brexit landscape

Despite strong affirmations from various economists, government groups and leading corporate figures, the long-term effect that Brexit will have on UK businesses is still largely unknown. Much has been said about how Brexit will impact smaller companies, and this is a critical focal point as we come ever closer to life outside the European Union. The post The Brexit opportunity: How small businesses can thrive in a post-Brexit landscape appeared first on Small Business.

Gardening website: Exploring a gap in the market

Here, we talk to gardening website guru Nicola Gammon, who started with the intention of transforming the way we approach gardening. 1. When did you start the business, why, and what were you doing before this? Shoot aims to transforming the way we garden by helping everyone to be a successful gardener. Shoot is a membership-based The post Gardening website: Exploring a gap in the market appeared first on Small Business.

‘Transform’ Shows How to Use Digital Technology to Boost Customer Experience

It’s one thing to launch a business, but a different issue to change how a business operates to fit a major shift in the marketplace.  That “but” is at the heart of success or failure of a business.  Businesses recognize that they are in a customer-centric environment. But what should an operation that is customer-centric look like to be effective? One book that strives to answer that question is Transform – A Rebel’s Guide for Digital Transformation by Gerry McGovern.  The book covers a digital agency and the building of a business culture around it.  McGovern knows the challenges well — having written 6 books on the subject.  McGovern has been a web consultant since 1994, working in over 30 countries for organizations such as Microsoft Cisco and the European Union. McGovern is the founder and CEO of Customer Care Words, a research company focused on understanding customer behavior. I discovered the book a while back at a conference and was impressed with the emphasis on culture McGovern brings to explain the value of digital transformation. What Is Transform About? Transform is meant to outline the steps involved in creating operations and processes that align organizations to customer activity. Throughout the book, McGovern advocates monitoring how balanced resources are among management, employee and customer.  He believes that “a new management model” will lead to customer-centric organizations. McGovern outlines how businesses that do not work to establish better operations risk losing the customer.  He also shares commentary about empathy and how fleeting online attention impacts campaigns. “The challenge is that as we need to become more empathetic, the opportunities to develop empathy are declining.” What I Liked About Transform I liked that serious thoughts aim the reader towards simplifying processes.  The ideas are timely, given that many long time conglomerates like General Electric are exploring similar operations to stay competitive.  A mention about how complexity creates distrust is a timely example. “Every time you do something that makes things simpler and easier for your customers you build trust. That’s why your job is critical to customer trust building,” McGovern said. McGovern writes…

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