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Posts tagged as “write”

Do This One Thing If You Want to Write a Successful Blog

You know that feeling when you write a blog post you think is brilliant, but when you hit publish, all you hear is crickets? Most bloggers, freelancers, and entrepreneurs with business blogs have struggled at one point or another to get an audience to show up and engage. So what’s going wrong? Most people with this all-I-hear-is-crickets problem make one simple but fatal mistake: They focus on their solution rather than on their audience’s problem. The one thing you must do to write a successful blog is obsess over your audience, not yourself! When you can put the focus on your audience and write content that addresses their pain points, desires, fears, wants, needs, and problems, you’ll create content that’s compelling and attracts readership. Get to know your audience. You first need to define your ideal blog reader, which means answering some questions that will help you put together a comprehensive description of your target customer. Try to go into detail and write down the main characteristics of your persona, such as: Age Job Favorite social channels Hobbies Favorite TV show Location Gender Marital status You can use your imagination and your empathy to answer these questions. But you should also leverage available technology to dig into some highly accurate specific details on your audience. Alexa is one tool you can use to get quick demographic reports on the audiences of any website, if you know the kind of blogs that already attract the audience you want to get in front of. SimilarWeb will also give you data on web traffic for any site to help round out your research on the demographics of your audience. And, of course, you can also get the answers straight from the horses’ mouths. Do modern market research for your blog. That’s right: The best way to know your audience – and what kind of content would actually get them to show up and read your blog – is to simply ask them. Now, that can be easier said than done for a few reasons: People may not respond to you if you ask…

How to Write a High-Converting Blog Post

So, you have started your blog. Every week or so you sit down and type away at a blog post. It could be a quick update, a how-to in the same vein as this article or just a little bit of a rant. Whatever the case may be, no doubt you put a lot of effort into your blog. And yet it still doesn’t seem to be doing much for you. No one is interacting with your content or sharing it on social media, nor are you generating much interest in your products or services that you mention in your blogs. The problem: you are not optimising your blog posts for audience conversion. What is a conversion? Well, it depends on what you want to happen. If you are lifestyle blogger, then people sharing your content and getting your blog to a bigger audience would be considered a conversion. Whereas, if you are selling a product then obviously an enquiry into buying or a full sale would be your conversion. First things first, decide what a conversion would be for you and your blog. Then you can move forward with conversion rate optimisation. With that in mind, here are some of the best ways to ensure that you write a high-converting blog post every time.   1) Easy to Read Every blog post that you produce is beautifully written, the Shakespearean prose of the blog world in fact. Yet, if your audience finds it hard to read then it will be deader than Hamlet’s pet skull (more commonly known as Yorick the jester by all you Shakespeare fans out there). Here are a few key pointers to improve your blog readability: ●Short paragraphs are a must – 5 or 6 lines at most. ●Use images or other visuals to break up blocks of text, while also giving visual context to your words. ●Include subheadings to highlight the flow of your points through your blog, letting the reader know what they are reading. See what I did there? The inclusion of bullet points breaks up information into bite-size pieces. Another great…

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