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Posts tagged as “website”

Matchmaker, Matchmaker: Take Our Quiz to Find the Best Website Builder for Your Business

Congrats! You’re finally building your business. You’ll need a website, of course. But…how? Where? Choosing the right platform for your business needs is tough. You already have so much on your plate when you’re trying to build a brand. Don’t panic, doer. We’re here to help. We’ve taken it upon ourselves to review the top platforms and website builders out there so that you have one less thing to worry about. And to make it even better, we’ve gamified the whole thing and created a quiz to make picking a platform a little less scary (and a lot more fun). Ready? Let’s do this! You’re only 60 seconds away from your big website breakthrough.  Find your website builder! And for those of you who prefer to weigh your options the old fashioned way, we put together handy chart analyzing the strengths and weaknesses of the top blog-building platforms for the visual learners out there. Ready to swipe right on your perfect platform? Time to explore our new and improved website category and get started today. Happy building, doers! Which platform is right for you? Tell us in the comments below—and share the quiz with that friend who’s been talking about building a website for as long as you can remember (we all know this person). The post Matchmaker, Matchmaker: Take Our Quiz to Find the Best Website Builder for Your Business appeared first on . Powered by WPeMatico

When did Owning a Website Become So Complicated? by @DreamTravelMag

by Sharon Mendelaoui | Featured Contributor  Recently on one of my Facebook networking groups, someone posted a photo gif about her frustrating day. Then she said, “how do you all feel?” The result was hundreds of comments filled with animated gifs featuring people banging their heads against a wall, falling, crashing into things, rolling eyes and screaming. We were all feeling the same thing: FRUSTRATION. It made me relieved and sad at the same time. I’m not, alone in how I think about my websites, but why were we all feeling like this? When did owning a site become so complicated? The Website Difficulties On Our Minds There was a time when we would code a website with HTML and then it would go live, and we didn’t have to think about it for years. Those days are gone. Websites need constant review and updating. From the WordPress platforms, we built them on, to our themes, plug-ins and even our posts. It is a continuous battle to keep things running smoothly. When I think about the topics of discussion on my blogging groups, it is no wonder how frustrated we all are. Most of us run blogs alone, some of us run multiple sites targeting different niches. So as solo entrepreneurs we put a lot on our plates. When I think about all the things I have to know about the web, Google, social media and what’s under the hood of my blog – it’s no wonder my brain hasn’t exploded. Will We Ever Understand Google? When you own a website, it all comes down to Google. Where does your post rank? How do you make it rank on Google’s first page? How do I get more traffic? These are the standard things all bloggers obsess about. But I’m surprised by how many bloggers don’t know any of those things. There are Google Guidelines? Did you know Google has rules? Basic rules like your sites need a privacy policy, security certificates, accelerated mobile pages and a cookie disclaimer to let your website viewers know that your site (like pretty much…

Content Strategy 101: What Every Small Business with a New Website Should Know

Why should I click on your site? It’s a simple question. It doesn’t even ask for much of a response—one sentence will do. But if you can’t answer it, it’s likely because you don’t have a content strategy. “Content” is a catch-all term that refers to anything you might have on your small business website that’s worth viewing. For Chris Hogan, that’s a retirement calculator. For Tim Ferriss, it’s a series of thought-provoking podcasts. But content also refers to the simplest feature of your website—the words. According to the Content Marketing Institute, some 76% of business-to-business marketers blog. You might even have a blog of your own. But without a content strategy, you’re left wondering how to get more customers, more clients, more leads. Let’s not wonder anymore. Step One: Goal-Setting This is content strategy, after all. Not content generation. Anyone can generate content. You sit down at a computer and write. A goal is what makes your content efforts a strategy. A goal is something you can measure your content against. The simplest way to generate a goal is to ask yourself, what do you want to do with your content? Do you want to… …generate more leads through your online sales funnel? …build a reputation as a thought expert in your field? …join a community of people providing similar content? …hype specific products? There’s no right or wrong answer here. But it is critical and ask yourself what you want your content to achieve. Those goals will help determine what you write—and what you write about. Step Two: The Editorial Calendar The concept behind an editorial calendar is simple: it’s a list of ideas and when you plan to have them written and published. The execution of an editorial calendar? Not so simple. Let’s face it: generating ideas is hard. There’s reason it’s called “brainstorming,” not “brain-relaxing.” There are a few ways you can kick off the process, however: Perform a “competitive analysis.” As explained by QuickSprout’s comprehensive guide on the subject, a competitive analysis means researching your competitors and figuring out how they’re using blog posts to…

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