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Posts tagged as “visual”

Easy Visual Merchandising Hacks for Increased Sales

Visual merchandising is the science and art of designing floor plans and displays to maximize sales and revenue. Think of it this way: The layout of your retail store isn’t just about square footage. It’s about various opportunities to help your business make you more money. It doesn’t take any extra training or a fancy degree to make visual merchandising work for your store. 5 Actionable Tips you Can Easily Implement Use signage for well-defined areas. Good signage clearly directs customers where to find something and what a section of a store is about. Too often, people are wrongly encouraged to meander without being given visual cues to help them find something quickly. Signage solves this problem immediately by creating well-defined areas where similarly themed products are grouped together. Think of the various sections or departments in a store: camping, clothing, sports, appliances, hardware, etc. These clearly marked areas create order out of confusion and quickly guide shoppers to find what they’re looking for. To help you understand your store’s layout and how to most efficiently arrange the elements across its area, you need a well-defined floor plan. Even a rough sketch of your store’s floor plan won’t provide you with nearly enough reliable information to make the best choices. Getting a 2D or 3D floor plan of your store designed is the best way to ensure that your visual-merchandising decisions are based on accurate data. Light up your store. Using lighting is another key visual-merchandising technique because it illuminates displays, products, and areas for your customers. It helps guide your shoppers to find products more easily – basically, it’s like signage without typography. Studies have shown that when a dynamic lighting installation is implemented in a supermarket, basket sales increase. Shoppers also spend more time in places with warmer lighting rather than cooler lighting. Choose focal points. All displays should have just one primary focal point where your customers’ attention naturally settles. This also ensures that your displays are minimalistic – when you keep things simple, you avoid cluttering up your displays with several things competing for your customers’…

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