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Posts tagged as “small”

How to Avoid Financial Struggles in Your Small Business

Finances are not always easy, and it’s normal for a small business to struggle at some point, especially in their first year. In fact, the first year is generally considered… Read more » The post How to Avoid Financial Struggles in Your Small Business appeared first on Powered by WPeMatico

Helpful Apps for Small Business Taxes

As a small business owner, you have a lot to juggle. If you are in charge of your small business’ finances, it’s easy to get overwhelmed by all the small… Read more » (c) Powered by WPeMatico

Pushing Your Small Business to The Next Level

Anyone who has ever spent a lot of time working out is likely familiar with the concept of a plateau. That’s what happens when you’ve been working out for a… Read more » (c) Powered by WPeMatico

Snapshot of my current small business; looking for advice on how to scale

Hi all. I’d like to share the current state of my small business in hopes that those of you who have more experience may point out obvious actions I can take in attempt to expand. Started an audio engineering business on the side in 2012. It wasn’t until late 2016 that it became my full-time focus. Currently, I find clients primarily via freelance platforms, mainly Thumbtack. For local clients in need of recording, I use a local, modest studio where the owner and I have an agreement set; he currently receives $25/hr from the $55/hr I charge the client. From time to time, the studio owner gives me sessions from artists that reached out to his studio. Sessions are typically 2-4 hours, sometimes longer. For remote clients, or clients that only require post production work such as mixing and mastering, I work from home. I’m usually making $100-$400 from these projects. For corporate clients who require a more professional aesthetic and environment, I book at a very prominent studio. The studio charges anywhere from $45-$75 an hour depending on room/equipment needed. Usually these types of projects involve podcast and audio book recording. I charge $65-$125 an hour to record. I charge the same rate for the mix/master, but mix with my setup at home to maximize project profit. These projects range from $300-$2000, but the +$1000 projects don’t happen as often as I’d like. Maybe 3-4 times a year. Seems like 20% tend to be corporate clients, the rest are musicians. Dec/Jan are typically slow, but other than that I average $1200-2000 a month, which I’m fully spending on for rent and bills (both personal, and business subscriptions/hardware/software). Have not been using our website (freelance platforms have been our primary funnel). Recently updated using Wix and currently advertising via fb paid targeted ads. Creating articles every now and then to keep the site fresh and help drive traffic. For my last side business I was able to get about 1600 followers on our business page in a year. This company, which I’m finding way more success but just started advertising,…

“LET the SMALL Things PASS BY.” – Gaur Gopal Das. Sometimes the smallest things take up the most room in our hearts. Be patient with yourself. You are growing stronger every day. The weight of the world will become lighter and you will begin to shine brighter. Don’t give up.

. . . . . #evancarmichael #believenation #selfawareness #selfdiscovery #selfempowerment #believeinyou #trustyourself #educateyourself #lifeadvice #advice #lawofattraction #betruetoyourself #findyourselffirst #accountable #experiencelife #successquote #selfaware #mentorlife #experienceit #brainfood #GaurGopalDas #ourheart #bepatient #shinebrighter #growingstronger Powered by WPeMatico

Content Strategy 101: What Every Small Business with a New Website Should Know

Why should I click on your site? It’s a simple question. It doesn’t even ask for much of a response—one sentence will do. But if you can’t answer it, it’s likely because you don’t have a content strategy. “Content” is a catch-all term that refers to anything you might have on your small business website that’s worth viewing. For Chris Hogan, that’s a retirement calculator. For Tim Ferriss, it’s a series of thought-provoking podcasts. But content also refers to the simplest feature of your website—the words. According to the Content Marketing Institute, some 76% of business-to-business marketers blog. You might even have a blog of your own. But without a content strategy, you’re left wondering how to get more customers, more clients, more leads. Let’s not wonder anymore. Step One: Goal-Setting This is content strategy, after all. Not content generation. Anyone can generate content. You sit down at a computer and write. A goal is what makes your content efforts a strategy. A goal is something you can measure your content against. The simplest way to generate a goal is to ask yourself, what do you want to do with your content? Do you want to… …generate more leads through your online sales funnel? …build a reputation as a thought expert in your field? …join a community of people providing similar content? …hype specific products? There’s no right or wrong answer here. But it is critical and ask yourself what you want your content to achieve. Those goals will help determine what you write—and what you write about. Step Two: The Editorial Calendar The concept behind an editorial calendar is simple: it’s a list of ideas and when you plan to have them written and published. The execution of an editorial calendar? Not so simple. Let’s face it: generating ideas is hard. There’s reason it’s called “brainstorming,” not “brain-relaxing.” There are a few ways you can kick off the process, however: Perform a “competitive analysis.” As explained by QuickSprout’s comprehensive guide on the subject, a competitive analysis means researching your competitors and figuring out how they’re using blog posts to…

Stress-Free Ways to Simplify Small Business Processes

Running around like a chicken with your head cut off might seem like a good sign. After all, you are bringing on new customers. The phone is ringing off the hook. You’re skimping on sleep trying to do everything at once. You’re even (kinda, sorta) succeeding! There’s only one problem with this common scene: contrary to popular belief, busyness itself is not a virtue. What truly takes skill is one’s ability to manage, delegate and execute tasks efficiently – all while staying sane in the process. If being busy has dominated your life, it’s time to regain control. Use this guide to figure out where you’re losing the most time so you can reduce daily stress and get back to work that matters. Common Time Zappers Streamlining your business processes requires you to pinpoint the biggest time wasters in your daily schedule. However, this can be difficult to determine off the top of your head – especially when it feels like you’re spending lots of time on rudimentary tasks. Let’s examine your day-to-day productivity to see where your business can be more efficient. Track Your Minutes Start by keeping track of your time usage throughout a single day. Productivity consultant Daniel Gold suggests writing down all of your daily activities on a piece of paper. Record what you were doing and how long it took (be honest). Look for the work-related activities that you spent the most amount of time on. Was it answering customer phone calls? Was it meeting with your business partner? Take note of these activities. If writing down your tasks feels like a stressor or a distraction, you can always turn to an automated time tracking tool like Toggl. This time tracker connects to your web browser to show where you’re spending time on the web. Later, you can view an organized chart that breaks your time down into categories. It’s also a good idea to have partners and employees track their time, as this will provide a comprehensive overview of your workforce efficiency. Find Patterns Look for patterns in your daily habits. Did you sit…

Changes Small Business Owners Should Know About (2018 Edition)

Did you survive the curveballs of 2017, telling yourself that as long as you make it through this year, you’ll be okay? Good. Now let’s do it all over again. You may remember the 2017 edition of small business changes—in which we explored changes in taxes, 17 states increasing their minimum wage, and the shifting political landscape. Now that we’re in 2018 and we face a new economic and political climate, guess what? Even more changes loom, especially in the world of taxes. Here’s what you need to know for this year: Tax Bracket Changes for 2018 The life of the small business owner is much like that of any person—every dollar counts. That’s why it’s critical to understand if you can anticipate any changes to your personal taxes. Much of the political hubbub in 2017 focused on Republican efforts to cut taxes—and indeed they did, getting the law passed and signed before the deadline. That means 2018 will be a new year for taxes. This, in turn, means new brackets. Here’s the basic run-down from Forbes:   If that doesn’t look familiar in the slightest, there’s good reason for that. The rates have changed and the brackets themselves have changed. But that’s not all. When you think about taxes for this financial year, remember also that the changes in the standard deduction can cause a dramatic change in your taxable income. Says Forbes: The standard deduction in 2018 as the law currently exists is $13,000 for a couple filing jointly. That number will jump to $24,000. For single filers it jumps from $6,500 to $12,000. Take Advantage of New Deductions Want an immediate boost to your bottom line? Then don’t be afraid to take the deductions now afforded to you by the new tax law. According to ABC News, that includes items as small as a one-cent increase in the deductibility of business car mileage to a massive increase in the deductibility of new equipment purchases. It’s that business equipment deduction that should really catch your eye. The deduction limit has expanded to $1,000,000 under Section 179, which means…

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