The concept of the lifetime value of a customer requires a bit of guessing and new thinking. Here’s why it’s important and how to calculate the lifetime value of a customer.
Posts tagged as “make money online”
Do PPC ads work? Is the cost of advertising on Google and other pay-per-click networks too high for your small business? Maybe not. Here are factors that will help you determine if advertising on search engines could be cost-effective for your company.
There are so many things to consider when you’re trying to decide what kind of business to start. No matter the size of business you want to own, if you give thought to these five areas you’ll be able to choose the business that’s right for you.
Are you marketing to millennials? If not, you’re missing a $600 billion market in the US alone. Use these tips to understand and sell to millennials and boost your bottom line.
Want to stay ahead of the competition this holiday season? Make sure potential customers think of you first by applying these 20 creative holiday marketing strategies.
Your business’s accounting is probably the last thing you enjoy spending time on, so why not take a few steps to make it easier? These nine small business accounting tips can help.
Use this marketing plan worksheet to plan your marketing strategy whether you’re a startup or existing business. Know who your customers are and what you need to do to reach them.
It’s a good idea to know the value of your business, even if you don’t have immediate plans to sell. Here are three ways you can calculate the value of your small business.
Exhibiting at trade shows is a great way to attract new business, but it’s not cheap. These 15 tips will help your trade show participation be more successful.
What do you do when a client expects your project to be finished much sooner than possible? Here are 4 steps for handling an unrealistic deadline.