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Posts tagged as “cheeky”

The Cindy Gallop guide to turning a cheeky topic into a serious business

Taking a playful approach to a typically dry product or service to make it more consumer-friendly is a tactic that’s served businesses well over the years. But what about the flip side? Here entrepreneur and sextech pioneer, Cindy Gallop, explains the difficulties of growing not just a business, but a whole industry, in one of the world’s most playful sectors. I date younger men. Ten years ago this led me to realise that when total freedom of access to hardcore porn online meets our society’s equally total reluctance to talk openly and honestly about sex, porn becomes sex education by default. This is not a good thing. As a response I launched, a tiny, clunky ‘Porn World vs Real World’ website, in 2009 at TED. The world soon responded. I realised I had uncovered a huge global social issue and saw an opportunity for what I believe is the future of business – to do good and make money simultaneously. So in 2013 I launched – the world’s first user-generated videosharing platform that celebrates #realworldsex as a counterpoint and complement to porn, with a revenue-sharing model for our contributors, or MakeLoveNotPornstars. We are Pro-sex. Pro-porn. Pro-knowing the difference. We’re building a whole new category on the internet – social sex – with the aim of socialising sex to make it easier for everyone in the world to talk about, in order to promote good sexual values and good sexual behavior. We call MakeLoveNotPorn the Social Sex Revolution. The revolutionary part isn’t the sex, it’s the social. cindy_gallop_profile.jpg Image credit: The challenges of taking taboo topics mainstream We fight a battle every day to build Make Love Not Porn (MLNP). Every piece of business infrastructure that any other tech start-up can take for granted, we can’t. Why? Because the small print will always read: “No adult content”. It took me four years to find a bank that would allow me to open a business account. Our biggest operational challenge is payment processing; Paypal won’t work with adult content and Stripe – the gold standard for taking credit cards…

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