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Posts tagged as “businesses”

3 Scary Things That Can Happen To Unincorporated Businesses

Halloween is right around the corner, and I’ve been thinking about the scary moments entrepreneurs face when they start their businesses. The most frightening moment isn’t when you take out a loan. It’s not when you’re drafting an in-depth business plan. The scariest thing a small business owner can do for their startup is to […] The post 3 Scary Things That Can Happen To Unincorporated Businesses appeared first on The Work at Home Woman.

SEO and SEM tips for construction or contracting businesses

For construction and general contracting businesses, the best form of marketing has traditionally been word-of-mouth. When you do good work, clients recommend you to others, and business builds from there. But word-of-mouth can only take you so far. In an increasingly digital world, you need search engine optimization (SEO) and search engine marketing (SEM) to propel you to the next level. Here’s an overview of how these tools work and how you can use them to generate leads, and ultimately, more business. The basics of SEO and SEM SEO and SEM are marketing methods that help your business rise to the top of results when potential customers search for providers online using search engines like Google and Bing. SEO includes the techniques you can use to drive quality traffic to your website. On the other hand, SEM includes paid marketing techniques on search engines. While these SEM methods require an upfront investment, they can be effective at creating and increasing awareness of your business in your local area. What’s more, you can combine SEO and SEM to increase your visibility on the internet and boost your flow of customers. But before you add these tools to your toolbox, here’s what you need to know: Strategies to boost SEO The simplest way to utilize SEO involves researching the top keywords that people may use to search online for businesses like yours, and then scattering these words and phrases across your website and business listings. This makes your website and listings more likely to appear when potential customers use them on Google, Bing or other search engines. With that in mind, here are four things you can do right now to boost your SEO efforts: 1. Create a list of keywords and phrases Put yourself in the shoes of your potential customers, and ask yourself what you would search for when looking for a business like yours online. Remember to be specific and detailed. Come up with 5-10 phrases that you think fit your business best. For example, if you run a construction business, simply using “construction” won’t cut it. Using a more specific phrase such as “custom…

USA Today, Womply Lend Help to Main Street Businesses

There’s often a focus on online businesses. This week, there seemed to be a concerted effort to help local small businesses get online and even one instance where an online behemoth plans to enter into a very traditionally local, seasonal business. Earlier this week, USA Today announced a new tool to help local small businesses, often called the Main Street businesses, enhance their online presence and launch effective targeted marketing campaigns. Be on the lookout for the newspaper company’s new LOCALiQ service. On the back end of many local small businesses are usually some antiquated systems for dealing with customers and clients. That’s where something new from Womply is designed to fit. The new Womply CRM is designed specifically for mom-and-pop shops that are more likely to be complicated by traditional CRM systems. And finally, Amazon is reportedly planning to insert itself into another local business, just in time for the holidays. The latest suggests Amazon is planning to sell and deliver Christmas trees, just like it does with clothing, tools, and just about everything else. Of course, this could be an opportunity for Amazon to partner with one or several local Christmas tree sellers where this move might actually benefit some sellers. That’s just a small portion of what was making news this week for small businesses. Literally just the business on one street. Check out the rest of the week in small business news in our news roundup below. For those accustomed to This Week in Small Business appearing at this time, check back next week when host Brent Leary brings you his take on the news. Don’t miss that next show by subscribing to the Small Business Trends YouTube channel today. Economy 73% of Gen Z Freelancers Do So By Choice, Report Says Upwork’s Freelancing in America: 2017 survey reports there will be more Gen Z people than Millennials in the workforce within a year. They are the generation that is most likely to freelance. In fact, the data shows that 73% of this generation freelances by choice. Employment The Cost of Hiring a New Employee Could…

Job Satisfaction Hits 51% But Small Businesses Must Still Work to Retain Employees

More than half (51%) of U.S. employees are experiencing greater job satisfaction today than ever before. This follows seven consecutive years of improved employee attitudes about wages and job security, according to a recent study conducted by The Conference Board, a global, independent business membership and research association headquartered in New York City. The Conference Board surveyed approximately 1,500 employed individuals who together comprise a snapshot of the U.S. workforce, to ascertain the level of employees’ job satisfaction. Participants weighed in on 23 components that contribute to job satisfaction. If you’d like to retain more of your small business employees, the study’s findings provide useful insights. It highlights what employees say gives them the greatest satisfaction in the workplace. Factors Contributing to Employee Job Satisfaction According to The Conference Board, employees are looking at the people at work, followed by commute to work; interest in work; supervisor; and physical environment when gauging job suitability. If you are worried about job hopping, those are the key factors you should be addressing to improve job satisfaction and enhance workers’ productivity in your small business. “To attract and retain the most productive employees in today’s labor market, companies must make a bigger commitment to addressing the factors [that contribute to job satisfaction] within their control,” Rebecca L. Ray, Executive Vice President at The Conference Board and a co-author of the report, says in a statement. “Among other steps, that entails addressing the job components with which employees are least satisfied, including job training, the performance review process, and promotion policy.” 2018 Job Satisfaction Statistics The greatest disappointments for employees in their jobs were identified as workload; educational/job training programs; performance review process; bonus plan; and, in last place, promotion policy. Generally, employees want to feel like they are growing professionally. And so they are prioritizing components relating to their professional development. If this need is not met, and they don’t get the job satisfaction they want, employees are voluntarily leaving their jobs at a record rate, the report finds. “As workers continue to voluntarily leave their jobs at a record rate, the need…

Retirement Investing for Small Businesses: Five Things Everyone Should Know

If you’re running a small business, then you’re likely familiar with uncharted waters. But while navigating the next financial quarter might be familiar territory, there is still one unanswered question that needs a solution: what you’re going to do about retirement. Retirement benefits aren’t only a great way to attract top talent to your business, but vital to your own financial peace of mind. As a small business leader, it’s up to you to think about which plan suits your needs. Here’s what you’ll need to know: 1: You Can Set Up Your Own Company Retirement Plan Most people hear the phrase “401(k)” and assume it’s a perk to the standard employment contract—one of those side-benefits to working the nine-to-five. Maybe you never imagined yourself ever setting up your own 401(k). But there’s no reason you can’t set up a 401(k) for your own small business, no matter how small it might be. Here are a few options worth noting: 401(k) Plans run the gamut from one-participant (or “Solo”) plans to company-wide plans. Because they have high contribution limits, these are great for employees who love to put away money for retirement. SEP: Simplified Employee Pension plans, including SEP-IRAs, are available for businesses of any size, according to the IRS. Whether you run a small business or a sole proprietorship that contracts out its workers, these are worth exploring. ESOPs: Employee Stock Ownership Plans are available to companies that meet certain criteria—so if you’re a startup, there’s a chance you might not qualify. But this can be a tremendous incentive to inspire motivation and teamwork at large companies. 2: Retirement Accounts are Really, Really Nice Why set up a retirement account at all? Why not store some money under your mattress for a rainy day? Why not put it all into a single stock and hope for the best? The answer to all of the above: retirement plans make investing really, really nice. Better than mattress-stuffing, better than owning a general investment account. Here’s why: Saving money. Elected salary deferrals, writes the IRS, are excluded from an employee’s taxable income.…

3 Basic Tips for Poster Design that Most Businesses Can’t Adopt Well

The poster is art of information delivery and a popular propaganda or promotional tool. In general, the posters can be divided into commercial posters, culture posters, movie posters, public posters,… Read more » (c) Powered by WPeMatico

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