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13 UX Elements Your Website Needs to Engage Visitors

In today’s digitally driven world, where everyone is looking for instantaneity, what’s the most important user experience/user interface (UX/UI) aspect a company’s website should succeed at in order to engage visitors? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Accessibility  If your website provides a good experience for people with visual impairments and other disabilities, it will almost certainly provide a good experience for everyone else. A focus on accessible navigation, typography, color choices and screen-reader compatibility, will help you create a website that is intuitive and pleasant to use for everyone. – Vik Patel, Future Hosting 2. A Clear, Guided Experience Effective user experience needs to evoke a feeling; it needs to guide the user; it needs to communicate. UX/UI have become synonymous because brands need to move, communicate and adapt to the user at all times. Being able to understand what part of the customer journey they’re in and where they need to be guided will yield the best results. – Michael Cleary, Huemor 3. Fast Site Performance Even the best designed and most visually appealing website will fail to engage visitors if it is slow. It should load fast, be responsive to input in fractions of a second, and not leave visitors twiddling their thumbs. With modern web technologies, there is no reason for even a complex site to be slow and unresponsive. – Justin Blanchard, ServerMania Inc. 4. Infinite Scrolling Many websites have adopted this design strategy to great success by putting their own clever twist on it. Something that not everyone realizes with modern web pages is that you essentially have an unlimited amount of vertical space to work with. Using bucket brigades, interactive elements and other engagement strategies, you can keep your viewers scrolling or swiping down as far as you like. – Bryce Welker, CPA Exam Guy 5. Easy Navigation to Your Most Important Pages Most websites have one or two main places that the majority of users are driven towards. That space could be the login…

11 Important Factors to Consider When Choosing Your Web Host

What’s one of the most important factors to consider when choosing a web host for your company site? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Your Business’s Needs Before you begin looking at options, consider the type of site you are building, whether you need any special features, as well as your anticipated site traffic volume. Don’t pigeonhole yourself into what your site should look like now. Think about what you want it to be next year. Starting with a good foundation makes it easier to update and expand later down the pike. – Blair Thomas, eMerchantBroker 2. Security You want to ensure that your web host is capable of keeping your client/customer data safe. Ensure they have SSL encryption available and have sufficient tools available to prevent website hacks and malware. You may also want to consider connecting your server to a free service like Cloudflare to help prevent DDoS attacks. – Bryan Kesler, CPA Exam Guide 3. Support for Your Tech Stack We manage a lot of hosting migrations as part of larger development and SEO projects, and what’s proven to be the most important aspect when considering a new host is their specialized knowledge of the client’s technical stack. While AWS has some amazing offerings, this means it’s worth looking at Azure for IIS, WP Engine for small WordPress sites (Pagely for larger ones), and so on. – Nick Eubanks, I’m From The Future 4. Speed With Google’s algorithms favoring mobile searches, the need for download speed is greater than ever before. When selecting a host, make sure you choose one that will guarantee the fastest download speed possible. Your site design has to be optimized for speed, but the web server is key. Amazon AWS offers a powerful hosting service that allows you to increase/decrease bandwidth based on your needs. – Marcela De Vivo, Mulligan Funding 5. Support I want to make sure they have 24/7 support should an issue arise. Things will happen and if you…

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