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Why Small Businesses Should Care about Google Chrome 68 and Raise the Bar on Website Security

Impact of Chrome 68 On July 24, Google began rolling out Chrome 68, which has a major impact on small business websites. The new update marks all HTTP sites as Not Secure to ensure internet users can easily recognize whether sites are safe or not. That means that Google’s browser now prominently displays a “Not Secure” warning flag next to a domain name in the address bar if the site is not secured with HTTPS.  Further inspection will reveal a warning to the user that they should refrain from entering any personal information into the site for risk of attackers stealing their data. In an effort to drive the world toward a more secure global internet, Google Chrome began marking all HTTP web pages with forms as insecure last year, as well as HTTP sites opened through an incognito window. In just a year’s time, such a small change pushed 68 percent of Android and Windows traffic and 78 percent of Chrome OS and Mac traffic toward HTTPS. Now, 81 of the top 100 sites are using HTTPS by default. The changes have a negative impact on owners of HTTP websites – many of whom are small businesses, where a “not secure” warning could drive potential customers and revenue away from their sites. With about 60 percent of all internet traffic utilized through Google Chrome, a change like this affects many small businesses. While HTTPS everywhere is good for the larger internet, this change is concerning for small businesses  and individuals that don’t understand the nuances of security.  Even with all the best intentions, a new label that says  “Not Secure” on a small businesses’ websites may hurt a company’s reputation. Small businesses will be forced to explain what “secure” means to their customers, if given the opportunity at all, and explain why they don’t conform to it, even if they do using other controls. It may also cause customers to hesitate using the site, potentially driving business away. Thankfully, this can be solved by adding an SSL certificate. Importance of SSL Certificate While Google Chrome 68 requirements might not…

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