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10 Video Marketing Mistakes A Good Marketer Should Avoid

A famous adage goes like this, “When you fail to plan, you plan to fail”. Whatever you do, it is quite important that you know what you are doing and you do it right. Same is the case for your video marketing strategy as well. Video marketing today is like a fast and competitive game. If you are likely to make any mistakes, then there is no winning. A poor quality video marketing campaign can do more harm than good to your video as well as your business. Remember the video you make reflects your brand. Hence, getting it right is indeed crucial. With 87% of online marketers using video content to improve their marketing strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With video being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any mistakes and you will be on your way in producing a video that surely captivates the world. Without further ado, let’s get into the details of various mistakes you are likely to make in your business’s video marketing strategy, how to get rid of them and rise like a star! How to avoid 10 common video marketing mistakes Let’s face it! Video marketing costs money. And when you are willing to lay a budget on this marketing strategy, a mistake is something you cannot afford. Below are the most common video marketing mistakes that even experts can sometimes make. Choosing the wrong partner Today, anyone can make a video easily with just a smartphone in hand. But, is that what you want? The customers of your business might equate the quality of your video to the quality of your business. Thus, you need to consult the experts. In order to save…

Watch Small Business Revolution Season 3 on Hulu

Small Business Revolution is a show that streams on Hulu. This show, in its third season, gives $500,000 to a small town as experts are brought in to revolutionize its business district. The show is hosted by Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe – the company that sponsors the show. What’s at stake This season, the show takes place in Alton, Illinois where six businesses will be revitalized by Brinkman and other experts including Ty Pennington. The six small businesses include: A soul food restaurant  A pet groomer A music studio An Irish pub A beauty supply store A hunting and fishing outfitter All six of the businesses had issues that required special attention from the experts. Some of the businesses were close to closing down permanently. But, the experts understood what was at stake for the people who put their hearts, souls, and bank accounts into their businesses. For fans who do not want to wait to see what happens to each business, all of the episodes are available at the same time. How the experts were selected The experts that were selected to help the small business in Alton run similar businesses, but they are all more successful than the business owners in Alton. In eight episodes, the experts help bring passion and drive back to the small business owners in the small town along the banks of the Mississippi, Missouri, and Illinois rivers. Alton is a town with a rich history that included losing 40% of its population when manufacturing jobs left the town at the end of the 20th century. During the 1800s, Alton was home to a leg of the Underground Railroad as well as one of the Lincoln-Douglas debates. The town is just northeast of St. Louis, MO, so residents have access to the benefits of a big city while living in a small town of 30,000 people. Alton’s history and proximity to St. Louis make it a perfect place to stage a small business revolution. Help select the season 4 small town As fans enjoy season three, they can…

Why Video Matters In Marketing

Everyone is spending more and more time on the internet these days. Whether it’s social media, scrolling through memes, or finding a recipe for chicken parm–everywhere you turn, everyone is online. Today we have a plethora of information and resources at our literal fingertips. As a result of all of us carrying around the world’s knowledge in our pockets, people are looking to traditional information sources less and less. Evolving Advertisement – Because who even reads the newspaper anymore? Probably not you, because newspaper sales have been down 11% respectively to the previous year, which might not seem like a lot until you translate that number to 31 million weekday newspapers. How many of us still watch T.V. normally? Wait, do you mean Netflix or Hulu?  Not even close, because most people have begun to steer clear of standard cable packages altogether, relying instead on streaming services. If you do subscribe to cable, you likely DVR your favorite shows, so you fast forward through most commercials anyway, eliminating a former key source of advertisement. Traditional sources of marketing and advertising, like print and television, have had to take a backseat. Out of necessity, marketers have had to become creative to ensure their products or services are being appropriately seen through effective advertising. Hello, “sponsored ads,” is that you? We have all seen how often pop-up ads get in our way or how strange it was that a product we viewed before is now being advertised on the side panels of our favorite sites and apps. We have become well trained in averting our eyes from these ads. We are living in a society of disengagement. If something doesn’t grasp our attention and keep it, we will continue to scroll, and scroll, and scroll. Video Ads Slide-In Gif or video? You tell me, but either way, video ads have become more and more common. They typically appear when we’re waiting to watch a video or when we click on a popular website. The ads pop-up and we have to watch them in order to get to our requested content. Typically, they’re…

Whiteboard Animation Videos. Help Your Business Create Its Brand Image

In recent years, video marketing has burgeoned in popularity and it has exploded unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon and many among them are still not sure about the steps that they should take to become successful. This is because customers are 4times more likely to watch videos on a product than read what is written on it. Majority of the digital marketers (54%) claim video marketing as the most appropriate form of ROI. 65% of the customers are more likely to purchase a product after they’ve watched the video on the pros and cons of the product. So, video marketing should never be the least prioritised item lying at the bottom of your list but it should be the integral and key part of the marketing and communication strategy. Explainer videos – Be creative about your marketing efforts It is worthy being unique and creative about your online marketing efforts. Animated videos and whiteboard animation add curiosity to the video. Here are few things to know on how a whiteboard animation can electrify your brand and improve your business. Worthy reasons behind the soaring demand of videos Art that is drawn by hand is always convincing and scientific Easy to operate and doesn’t involve any high costs Writing in an animated manner and erasing on a whiteboard has always been entertaining Can be updated and edited easily Short-cut process of content marketing Amalgamating e-commerce with art If you take into account creation of videos for engaging customers, they are an impressive way of capturing the imagination of people, regardless of the kind of business you have. This is one of the ways in which you can impress people on both logical and emotional levels. The animated videos are the kind of artwork which is the work of creative minds. The most powerful feature of these videos is that they are an easy way of informing the targeted audience on the brand. There are…

How Animations Can Help Your Business – 7 Ways

Technology has changed a lot of things. Not only has it transformed the world, it has transformed the fundamental underlying principles of society. One such area where technology’s impact and role can be visibly seen is the business world. Businesses have to come up with innovative and new ways continuously in order to gain and retain customers. This means that while the customers get to choose which business or brand best suits their needs, the businesses have to come with something new each time they want to keep themselves relevant in the minds of their customers. This is where animations come in. There are several animation companies offering excellent animation services to businesses online. Among these, Spiel is one of the leading animation companies that offers such services. However, it is important that businesses understand the importance of animations and how it could prove to be the difference between success and failure for brands. So, here are the top reasons for businesses to consider animations: Effective and Efficient Communication Communication is the tool that determines the eventual success or lack of it for any brand. Animated content such as videos not only allow you to get your point across more effectively but also more efficiently. It converts boring and redundant pieces of data into interesting animations, making them both interesting and engaging. This is a method that can be used to increase the level of engagement with both your customers and other partners. Brand Awareness When it comes to Brand Awareness, fewer things matter more than an instantly recognizable brand logo or brand mascot. Animated videos are excellent methods of reinforcing that awareness and making your brand a lot more visually appealing. There have been studies done that conclude that visual aesthetics can determine the success or failure of a brand in many ways. Prospects There are certain prospects that each business wishes to gain. It contains primarily of shareholders and investors. These are people that a business would want to know about their success. As mentioned earlier, one of the hallmarks of technology has been the ease with which we…

Hilton Hotel Uses Personalized Video To Greet Guests Before They Arrive

I just received an email from Hilton Hotel welcoming me to one of their locations that I’ll be staying at in the coming weeks. The video (text and voice) had my name, my member status and etc. I’m impressed. Video is a VERY powerful way to personalize and humanize your brand. (Check out video courses here). While you might not have the budget to create a personal video for EVERY customer, you can use video to enhance your brand, increase engagement and drive customers further along the buying cycle. You can use your smartphone to create simple video, hire someone to edit it a bit, or do it yourself using Adobe Premier  or right from your mobile phone use an app like Magisto. I also use for captions. Why do you think Instagram is moving to longer form video?  

4 Things I Wish I Knew About Online Marketing 10 Years Ago

When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We […] The post 4 Things I Wish I Knew About Online Marketing 10 Years Ago appeared first on SmallBizClub.

How to Turn Your Blog into Dynamic Video, Infographic Content and More

If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post and turn it into a completely new piece of content, whether that’s a video, an infographic, an eBook or all […] The post How to Turn Your Blog into Dynamic Video, Infographic Content and More appeared first on SmallBizClub.

Mobile Advertising Trends: The Rise of Video

Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms. […] The post Mobile Advertising Trends: The Rise of Video appeared first on SmallBizClub.

17 Ways to Leverage a Facebook Live Event

Video marketing is a very effective way to market your business. And Facebook Live is one of the best ways to leverage live video marketing. It gives you a way to create an authentic connection with your target audience and build a following. But do you know what to do after a Facebook Live event is over to keep the momentum going? Here are 17 tips to maximize a Facebook Live event! Respond to all comments. Read all comments left on your video postings. If you can, write a message back, but at least react to the comments. Follow up with a clear call to action. You must tell your fans what they can do next, like sign up for your webinar, join your email list, and follow your Facebook Fan Page. Send a thank you. Depending on how many people joined your Live stream, send a thank you through messenger! Through the shares, comments and likes, you should have a sense of who attended your live event. Share your recording on video sites. Post your recorded video on your YouTube or Vimeo channels. You should also consider sharing it on your blog. Edit your video down to share on other social platforms. I love to repurpose good content. Cut your video up into shorter clips to engage your audiences on Instagram and Twitter. Use a link of the recording in your email newsletter. Add a clip or the whole video in your newsletter or send out a special email blast with the video, but be sure to include a written mini-description of the topic too. Encourage people to be notified whenever you go live on Facebook. You must invite your list to subscribe to the stream be informed of your next live event. You should also try to go live at the same time. Leverage your guest expert to share the video. If you interview a guest of your live broadcast, provide the video to your featured guests and ask them to share the video to their social followings and on their Facebook fan page. Use hashtags. Post your live video or clips using hashtags to draw in an audience…

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