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Posts published in “video ads”

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Why Video Matters In Marketing

Everyone is spending more and more time on the internet these days. Whether it’s social media, scrolling through memes, or finding a recipe for chicken parm–everywhere you turn, everyone is online. Today we have a plethora of information and resources at our literal fingertips. As a result of all of us carrying around the world’s knowledge in our pockets, people are looking to traditional information sources less and less. Evolving Advertisement – Because who even reads the newspaper anymore? Probably not you, because newspaper sales have been down 11% respectively to the previous year, which might not seem like a lot until you translate that number to 31 million weekday newspapers. How many of us still watch T.V. normally? Wait, do you mean Netflix or Hulu?  Not even close, because most people have begun to steer clear of standard cable packages altogether, relying instead on streaming services. If you do subscribe to cable, you likely DVR your favorite shows, so you fast forward through most commercials anyway, eliminating a former key source of advertisement. Traditional sources of marketing and advertising, like print and television, have had to take a backseat. Out of necessity, marketers have had to become creative to ensure their products or services are being appropriately seen through effective advertising. Hello, “sponsored ads,” is that you? We have all seen how often pop-up ads get in our way or how strange it was that a product we viewed before is now being advertised on the side panels of our favorite sites and apps. We have become well trained in averting our eyes from these ads. We are living in a society of disengagement. If something doesn’t grasp our attention and keep it, we will continue to scroll, and scroll, and scroll. Video Ads Slide-In Gif or video? You tell me, but either way, video ads have become more and more common. They typically appear when we’re waiting to watch a video or when we click on a popular website. The ads pop-up and we have to watch them in order to get to our requested content. Typically, they’re…

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