Is your small business capitalizing on the Throwback Thursday — aka #TBT — phenomenon? If not, it’s time to join in the race to post nostalgic content to reach out to and strike a chord with followers. Throwback Thursday Ideas If you’re unsure how to execute a Throwback Thursday strategy, help is here, with the following 10 best Throwback Thursday ideas small businesses are successfully using to celebrate #TBT in 2018. Share an Event You Hosted a Long Time Ago Okay, so if you’re a start-up this idea might not be applicable, but if your small business has been going for some time, use the #TBT trend to alert followers of your past events. If you have an image of a past event you are proud of, post the image — on a Thursday of course — with the #TBT hashtag and a brief description of the event. Posting about past events can be an effective way to gauge interest in a forthcoming event you have by tying past and future events together. Tweet Old Business Cards Another popular way to celebrate Throwback Thursday is to post an image of your old business cards. For maximum effect, post the old business card alongside your current business card. This will provide some subtle but effective marketing getting your business in front of anyone searching the #TBT hashtag. Jessica Borg, a reporter at KHOU, the CBS affiliate in Houston, does just this on Twitter. Post Baby Photos of Yourself or Employees No one can resist looking at baby photos of colleagues or, better still, their boss! Generate interest on your social media feeds by posting Throwback Thursday pictures of you or your colleagues as babies or kids. Garner even greater interest in the posts by asking people to guess who the youngster is. Share Photos of Past Projects Representing Milestones Show just how much your business has evolved and expanded over the years by posting a Throwback Thursday image of your first office or home office. It doesn’t need to be from a bygone era, as a #TBT post from several years…
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Facebook and Twitter shares are down. Use email marketing, create a good blog and have an awesome website. Ramon Ray says build your customer and prospect lists. Don’t just use social media alone to do your marketing. Social media is awesome, I use it all the time, however, you must touch your customers everywhere they are and how they want to be touched – or communicated. If you rely only on social media, you’ll be hosted to the whims and algorithms and changes of that particular platform.
Jack Dorsey wants ideas for how best to measure Twitter’s ‘conversational health.’ Powered by WPeMatico