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HQ Trivia downloads spiral downward as it hits Apple TV

HQ Trivia’s app store ranking has continued to sink the past three months, but it’s hoping a new version on your television could revitalize growth. HQ today launched an Apple TV app that lets users play the twice-daily live quiz game alongside iOS Android players. “Everything about the game is still the same – same questions, same time, same rules,” says a spokesperson, except you’ll play with the Apple TV remote instead of your phone’s screen. But that might not be enough to get HQ’s player count rapidly growing again. According to App Annie’s app store ranking history, on iOS HQ has fallen from the No. 1 U.S. trivia game to No. 10, from the No. 44 game to No. 196, and from the No. 151 overall app to No. 585. It’s exhibited a similar decline on Android. Analytics firm Sensor Tower estimates HQ has seen 12.5 million lifetime installs by unique users, with about 68 percent on iOS. “Installs have been on the decline. For last month, we estimate them with about 560K, which is down from their height of more than two million per month back in February,” Sensor Tower’s head of mobile insights Randy Nelson tells TechCrunch.   The question is whether this is just a summer lull as people spend time outside and students aren’t locked in the schedule of school, or if HQ is in a downward spiral beyond seasonal fluctuations. But if we zoom out, you can see that HQ has been dropping down the charts through the school year since peaking in January. At one point it climbed as high as the No. 3 game and No. 6 overall app. The app’s record high of concurrent players has also declined from a peak of 2.38 million in late March. [Update: The CEO of HQ Trivia parent company Intermedia Labs and the former co-founder of Vine, Rus Yusupov, weighed in on the decline in downloads and HQ’s plans. He says, “Games are a hits business and don’t grow exponentially forever,” signalling the drop-off was expected and the team is still optimistic. But he also notes that…

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