Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. In Celebration of our 9th Anniversary, this is excerpted from my recent interview with Tracey Edmonds. She is a businesswoman, television producer and personality. She is the CEO of Edmonds Entertainment Group Inc., COO of Our Stories Films and AlrightNow. For more information: alrightnow.com. SmallBizlady: What is the importance of branding? Tracey Edmonds: At its core, branding, whether for a business or for an individual, defines a business/individual and its/their image: who you are, what you stand for, what you do, and why you do it. Your brand builds trust with your customers and can influence their lifestyle and buying decisions. Your growth and success are deeply rooted in your brand because it gives you the direction to expand your business. SmallBizlady: Why would a company or individual need to rebrand? Tracey Edmonds: There are several reasons—some good and some bad. The most common reason is that you’ve simply outgrown your current brand. Companies, large and small, usually need to rebrand at some point. Maybe they want to attract a bigger audience or add new products. Another reason is that you have had customer backlash—negative press and reviews or a product didn’t live up to its hype. For an individual, when your public image has been tarnished in some way, it can be a good time to stop everything, focus on a rebrand, and rebuild your reputation. Or when an individual has evolved and is ready to enter a new chapter in their life/career, strategic rebranding is important. SmallBizlady: What are the benefits of rebranding? Tracey Edmonds: Rebranding means that you are looking at who you are and where you want to go. Maybe you want to reengage your audience/customers or create a new look for yourself. Rebranding gives you the chance to regroup and change your direction. SmallBizlady: Does a company need to throw out its current branding? Tracey Edmonds: Not necessarily. I recommend looking at the current branding and see what…
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#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation. In April, we’ll be talking about balance, marketing, personal and professional growth, and leadership. Here is a list of who is on #Smallbizchat in April. April 4th – How to Have Balance in Your Life, Health and Business, @Traceyeedmonds Tracy Edmonds is a businesswoman, television producer and personality. She is the CEO of Edmonds Entertainment Group Inc. and COO of Our Stories Films. Visit www.alrightnow.com for more information. April 11th – Marketing Strategies for Small Businesses Owners, @wsbillc Kimberly McLemore is the CEO/Founder of the Women’s Small Business Initiative, LLC, “Your Resource for Success” Podcast Show Host on iHeart Radio, and published author of the Memoir “Deception of the Heart” A Real Look into Domestic Violence. For more information, visit www.wsbillc.om. April 18th – Strategies for Personal and Professional Growth, @DrClariceFluitt Dr. Clarice Fluitt is a powerful international speaker and industry leader. She is the author of many books, including Developing Your Limitless Potential: Reach, Seize, and Conquer, and makes sure every audience member is equipped with the tools they need to succeed in today’s economy. Learn more at www.claricefluitt.com. April 25th – Why You Need to Stop Talking to Start Leading, @trispective Linda Adams is one of the Leadership Development experts and co-founders of the Trispective Group and co-author of The Loyalist Team: How Trust, Candor, and Authenticity Create Great Organizations. She works with senior executive leaders to articulate vision, build alignment, establish accountability and drive to attain results for their organizations. For more info, www.trispectivegroup.com. The post Who’s on #Smallbizchat April 2018 appeared first on Succeed As Your Own Boss.