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Social Media Tactics and Strategies That Will Work for Your Business

Most services that offer social media analytics such as sharedcount emphasize the changing nature of social media marketing. If you are using social media to generate new leads and get… Read more » The post Social Media Tactics and Strategies That Will Work for Your Business appeared first on

How to create a social media strategy as a business leader

Making the wise decision to bring your brand online should result in an increase in prospects, leads and sales – or at least it should do if done correctly. Speaking at events, writing reports and deploying advertising campaigns are all, of course, great ways of building a brand and driving engagement. However, as a business leader, The post How to create a social media strategy as a business leader appeared first on Small Business.

11 Ways to Stay Up-to-Date on Social Media Platform Changes

As social media companies continuously roll out new rules and updates to their advertising platforms, what’s your top tip for keeping up with these changes? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. 1. Google Alerts Our social media team has certain keywords that they are sent alerts for. This keeps them up to date on any new rules, updates or news put out by different social platforms. – Dave Nevogt,   2. Podcasts You can find a podcast about just about any topic these days, and they’re an easy way to keep up on new trends as you’re walking, driving or working out. I’m all about learning while I’m doing the things that I would be doing anyway. – Allie Siarto, Allie Siarto & Co. Photography 3. Compliance Officer As a leading digital agency, it’s our job to be up on these things, so we have a compliance officer. Most sizeable companies should have one, and if it doesn’t quite make sense, then add that as a dual role for someone in your company. Have them update your marketing team and even execs via email, and if need be on a monthly in-person basis just to ensure they are on top of things. – Scott Levy, Fuel Online 4. The Platform’s Own Training Modules Social media platforms have their own training outlets. For example, Facebook has a platform called ‘Facebook Blueprint’ that contains training modules. You can subscribe to the newsletter and receive monthly content consisting of highlights, updates and new courses. Twitter has a platform called ‘Twitter Flight School’ which has a resource library and online courses to keep you up to date. – Nick Friedman, College Hunks Hauling Junk 5. RSS Feeds It might seem old-fashioned to use RSS to follow social media news, but it is effective. Most of the big social networks have news blogs, like Facebook Business News. We subscribe via RSS to many of the most important social media news sources, which helps our team to keep on top of changing rules and updates. – Vik Patel, Future Hosting 6. Log In and Check The simplest…

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that are worthy of your attention. 1. Facebook Opens Watch to More Creators Facebook is giving creators and publishers more tools in their video-oriented arsenal by expanding its offerings. Originally, Watch was only going to feature original programming and content. However, Facebook decided to include videos from Pages as well, and a larger number of creators will be eligible. To help find the ideal creators, the Facebook for Creators Launchpad program will assist in identifying candidates. Additionally, new revenue opportunities will also be available. This can be a boon for organizations that were harmed by monetization changes on channels like YouTube, giving creators and publishers additional options for their content. You must apply to join the program, which will focus on longer, engaging, and authentic content. 2. Instagram Launches IGTV When it comes to video, YouTube is the unicorn in the space. But Instagram wants to change that though it’s new standalone app, IGTV. IGTV will welcome long-form video, including hour-long uploads. Plus, the content will be displayed as full-length vertical videos, keeping people from having to shift their phone between the portrait to landscape orientations to use the app. Instagram has 1 billion users and has seen a 60 percent increase in the amount of video being consumed on the platform. IGTV is attempting to capitalize on the interest in video. Advertising isn’t on the platform yet, but that will likely change quickly once the platform gains a following. 3. Parents Make Their Voices Heard Over recent years, parents have been increasingly vocal when it comes to concerns over the YouTube’s algorithms. Multiple incidents involving content being directed to children that is not kid-friendly, disturbing, negative, or destructive created varying levels of uproar. YouTube has been working to improve its algorithms, but growing pains…

YouTube Copyright Match Tool Finds Duplicates of Your Small Business Videos

It takes a lot of effort to create the videos you post on YouTube. The Copyright Match tool YouTube just announced looks to protect this content by helping creators find duplicates of their videos online. According to YouTube, Copyright Match was created to find re-uploads on other channels. The new tools is in response to complaints the company should do more to ensure content is not being uploaded and used by other YouTubers without permission. With 1.8 billion users, YouTube has become a powerful marketing platform for small businesses. Small business owners are engaging with their customers by creating videos about the products and services they offer, tutorials and more. They also want to protect their content and brand so no one else takes advantage of their hard work. Fabio Magagna, Product Manager for the Copyright Match Tool, addresses this frustration in a recent post on the recent YouTube Creator blog. Magagna writes, “We know how frustrating it is when your content is uploaded to other channels without your permission and how time-consuming it can be to manually search for these re-uploads.” YouTube Copyright Match Tool YouTube says it tested Copyright Match for close to a year with creators to ensure it is safe and effective. And now that it is up and running, here is how the tool works. Rights to the content are assumed to belong to the user who uploaded it first. YouTube then identifies duplicated content uploaded after the original. But YouTube says the tool will only identify full re-uploads — ones in which the full copied video is included. So when only a clip is used in a larger video, small businesses are still on their own to spot and report it here. What Happens When You Find a Match? When you find a copy of your video on another channel, you can request YouTube remove it. Or you can get in touch with the person who re-uploaded yourself. You can also do nothing if you choose. If you do request the video be removed, you can request it be done immediately or offer to wait 7-days…

How to Leverage Facebook Ads for Your Small Business

It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with Facebook, you can maximize your reach and find new customers. Here’s how. Decide on a Goal Don’t waste your valuable advertising dollars if you don’t have a goal in mind for your Facebook advertising campaign. What are you trying to achieve? Send traffic to your website or landing page to sign up for a webinar Get more likes on your Facebook page Get people to sign up for your newsletter Generate sales Set a specific number for your goal (“we want 50 new visitors a day to our site from our Facebook ad.”) so you can measure against it. Choose the Best Ad Format Facebook keeps expanding its ad offerings, making it more and more appealing to businesses. Video Ads: Did you know that over 100 million hours of video are watched on Facebook every day? That makes video ads even more compelling. Slideshow Ads: If you don’t have the desire to create videos, try slideshow ads. They’re great for highlighting your product line. Canvas Ads: If you have a story to tell, use the multimedia ad format, Canvas. It’s great for engaging a mobile audience. Photo Ads: Put one product front and center with photo ads. These appear on the right side of your news feed. Be mindful that only 20% of the ad can be text or if will be rejected by Facebook. Boosted Posts: Amplify existing Facebook content with boosted posts to get it in front of your page’s fans as well as even more people. Augmented Reality Ads: Here’s a very of-the-minute ad option: augmented reality (AR) ads. Users can, for example, try on a pair of glasses through the ad interface and their camera. Likely, some of these options is a better fit for you than the others. Start with…

Social Media Platforms Your Company is NOT Utilizing

One of the defining marvels of this day and age is social media. Social media platforms are constantly changing the way we think about and receive information and is actively… Read more » The post Social Media Platforms Your Company is NOT Utilizing appeared first on

14 Cost-Effective Ways to Engage Facebook Followers

With new capabilities and creative ways to reach your audience, increasing your social media engagement doesn’t have to rely on the dollars you spend on sponsored posts. What’s one cost-effective way you have been able to increase your audience’s engagement on Facebook? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Guest Post for Others One of the best ways to build your audience and increase engagement on Facebook is to partner with a complementary brand. Find a noncompeting brand that has an existing audience that overlaps with your ideal target demographic and vice versa. Both brands can mutually benefit from an occasional guest post on each other’s Facebook pages. – Duran Inci, Optimum7 2. Use an Attention-Grabbing Photo A unique photo placed at the right time boosts engagement. Photos make a much greater impression than status updates and posted links. People are drawn to visuals. They are clear, concise, easy to digest and they only take a second to look at as opposed to reading an update or clicking on a link and reading content. Once you have their attention, research has shown that people are more likely to comment. – Blair Thomas, eMerchantBroker 3. Create Contests and Giveaways  Contests and giveaways are one of the easiest ways to increase engagement on Facebook. Who doesn’t love to win something? And as a business, it’s a great opportunity to market your products. Create a contest campaign where you partner with other like-minded brands as well, so you are able to cross-promote with their audiences. It creates a win-win for all! – Leila Lewis, Be Inspired PR 4. Share Product Content Pages As an e-commerce seller, all I have to do is copy the link to any one of my product pages and paste it on my Facebook wall. I can caption it with an incentive to win a free product if they share the page. The cost to get someone to share your post is far cheaper than launching a…

LinkedIn’s Newest Hiring Services Help Smaller Businesses Hire Smarter

One vital part of business that many small business owners find extremely challenging is hiring new employees. A recent NFIB survey said, “Sixty-three percent reported hiring or trying to hire, but 55 percent (87 percent of those hiring or trying to hire) reported few or no qualified applicants for the positions they were trying to fill.” There are lots of ways how a business can hire, but finding the right candidate can be a challenge. LinkedIn recently introduced a new tool, Recommended Matches, which helps you zero in on the right candidates for your needs and gets more intuitive and smarter based on your guidance. It uses machine learning to help you not just find 347 candidate but to help you find the 3 or 4 that are best suited for your needs. Liz Maples, Product Marketing at LinkedIn Liz Maples, product marketing at LinkedIn shared that LinkedIn’s latest feature for business Recommended Matches is part of a newly redesigned LinkedIn Job Posts that was crafted specifically with small business owners in mind. To use Recommended Matches you simply post the position to LinkedIn, being sure to include specific skills, years of experience, and whatever else you look for in an ideal candidate. The more specific your post is, the more relevant your candidates will be. A stream of profiles will show up, and with a click of a few buttons you can either reject them, schedule a meeting, or add them to a list of candidates you would like to look at later. You can even share potential candidates with your entire team and work together on the hiring process. What’s nice about Recommended Matches is that you now have a “partner”, albeit a digital one, to help you narrow down your list of candidates. Many small business owners tend to shy away from online platforms not realizing that small business is “hot market” right now. In fact, Liz’s team researched and discovered that 87% of LinkedIn professionals are looking to work at “smaller or medium-sized businesses.” Many candidates, the majority of which are millenials, are looking for more…

The social media mistakes you need to avoid

When you’re building a small business brand there is nothing more powerful – and cost-effective – than social media. Twitter, Facebook and Instagram can take your small local company around the world in a few clicks. One minute you could be sitting at your laptop in Chester and the next you could have a global fan The post The social media mistakes you need to avoid appeared first on Small Business.

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