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How Small Businesses Can Set Up Effective Social Media Ads

Most small business owners know a social media presence is important for their marketing. However, for a strong social presence, is not enough on its own. You must also have a great website, consistent quality content and it’s important to invest in social media advertising as well. The biggest players in online ads for small businesses are Facebook and Google Adwords Express. Why Invest in Social Media Ads? According to recent research published by LinkedIn and Marketing profs there is lots of evidence online advertising works. 78 percent of social marketers surveyed said they’re either very satisfied or somewhat satisfied with the value of Facebook Ads. 60 percent of participants in a study indicated they’ve purchased from a business because of something they saw on Twitter. 44 percent of small and medium businesses use social ads for brand awareness. 41 percent of small and medium businesses use social ads to drive revenue. 26 percent of Facebook users who click on an ad make a purchase. In addition to reaching consumers and B2B customers on platforms they’re using, social media ads are very cost-effective. You get to choose how much you’ll spend each day, with most platforms having a click-through rate as low as $0.45-$3.77 per click. It depends on your competition and which users you’re trying to reach, and days/times your ad is running. How to Run Successful Online Ads Your digital marketing strategy, starts with building your web presence you’re your landing pages. many businesses overlook four crucial steps to an effective advertising campaign. As you begin a social media advertising campaign for your small business, make sure you aren’t guilty of missing these important elements: Select Your Ad Platform Carefully. Where are your target users? It’s extremely important you know which social media platform(s) they use most frequently. For example, if you’re trying to reach millennials, you may want to invest in Instagram ads or if you want to reach Gen X parents you may want to advertise on Facebook, whereas if you’re trying to target other business owners, LinkedIn may be a good fit. Take the time…

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