With innovation developing so quickly, we don’t know what running a small and medium-sized enterprise (SME) will be like in the future. Christal Bemont and Dafydd Llewellyn of SAP Concur share their insights on growing tech opportunities for SMEs and how these companies will shape the business world. How is the small business landscape changing? Christal: The post ‘SMEs will become the norm’: how the business landscape is changing appeared first on Small Business.
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Back in 2010, Pinterest was a social media platform replicating the bulletin board of a college or a school, but in 2018 with more than 200 million monthly users, it has quietly risen to success as a powerful search engine and an important shopping platform. Unlike other social media platforms such as Facebook, which primarily drives your selfie habit, Pinterest opens a sea of opportunities for the small business owners. 93% of the Pinners use the platform to plan purchases, and the platform has seen a 40% increase in the number of users over the last two years. SMBs and Pinterest – A match made in heaven For SMBs, the platform is a crucial marketing toolbox because it works as a visual discovery engine and helps the customer find what they love. In 2017, 67% of the Pinners discovered new brand or products from business content on Pinterest. Whether you’re looking to increase the brand awareness, drive the web traffic to your website, or drive customer engagement – Pinterest in your one-stop-destination. The social media platform effortlessly makes the promoted content as useful as the organic content. Furthermore, Pinterest caters to SMBs with tools to optimize results and make the most of marketing budgets. Let us understand, how the platform is lending a helping hand to the SMBs in their marketing efforts. 1) Chatbooks The SMB captures memories from social media and brings them to life, recently ran a Promoted Pin campaign and encouraged Pinners to bring their summer memories to life. The campaign was a massive success because the sales team witnessed up to 3x more clicks on their ads and 15% lower cost per clicks within the first 90 days of launching of their ads. 2) LitJoy Crate The company which is a monthly book box decided to use Pinterest’s promoted pins to drive acquisition among their audience of women aged 20-35. LitJoy Crate achieved a CPA 70% lower than their average CPA on marketing channels, acquiring new customers for only $3-$5 per customer. The sky is the limit for business using Pinterest! How to get started? The…