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The 7 C’s of Building a Fanatical Following on Instagram

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Warren Carlyle @modelwarren. Warren Carlyle is a Community Building Strategist helping businesses build highly engaged communities online. He is founder/CEO of OctoNation®- The Largest Octopus Fan Club 501(c)3 with over 350k members. Warren believes vanity metrics are a thing of the past and that businesses and brands need to rethink their strategies to build deeper connections with their audience if they’re looking to stay relevant and have engaged followers in this busy marketplace. For more information: www.warrencarlyle.com SmallBizLady: How did you get started?  Warren Carlyle: After losing my mom to breast cancer in 2011, I found myself in a Barnes and Noble trying to figure out what was next for me. I got the idea to go through fashion magazines and look up fashion photographers on Instagram. I was shocked that many of them didn’t have huge followings and were surprisingly accessible. I ended up landing an internship and moving to New York to help with social media–little did I know I’d turn into his studio manager and go on to manage relationships with JCrew, Uniqlo, GQ, and many more brands. SmallBizLady: What was your big takeaway from working with these brands? Warren Carlyle: Brands continuously have seasonal marketing campaigns and strategically collaborate with those who, for the most part, cater to their ideal audience. When looking at developing community, you must operate in a similar way– you have to think of the programming your audience is getting as well as what will be deserving of their attention on a daily basis! You’ve got a lot of people competing for their eyeballs- so what about your account is going to empower others to continuously chat about your brand. SmallBizLady: How did you get started as a community building strategist? Warren Carlyle: While working in NY, I would chat with my friends back home and teach them how to use Instagram and give them permission to reach…

Who’s on #Smallbizchat November 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.  In November, we will be talking about building a fanatical following on Instagram and relationship marketing, and join us on November 28th, where we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: how to land on the Inc. 5000 list, the business of storytelling, and how to leverage the power of podcasts to build your business. November is a holiday month, so there’s will be no chat Thanksgiving week, so you can enjoy your trip to Grandma’s house. Here is a list of who is on #Smallbizchat in November: November 7th – The 7 C’s of building a fanatical following on Instagram, Warren Carlyle Twitter @modelwarren Warren Carlyle is a Community Building Strategist helping businesses build highly engaged communities online. He is founder/CEO of OctoNation®- The Largest Octopus Fan Club 501(c)3 with over 350k members. He’s Collaborated and gotten the attention of Celebrities & Influencers such as Michael B Jordan, Erika Jayne, Ellen Degeneres, Grant Cardone, and more. Warren believes vanity metrics are a thing of the past and that businesses and brands need to rethink their strategies to build deeper connections with their audience if they’re looking to stay relevant and have engaged followers in this busy marketplace. For more information, visit www.WarrenCarlyle.com. November 14th – Relationship Marketing for your Small Business, Pam Perry Twitter @pamperry Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of Speakers Magazine. Known as the master of connecting the right people, for the right project, at the right time – Pam Perry PR works hard to help…

How To Develop Multiple Streams Of Income In Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Joel G. Block @JoelBlock. A money business insider, Joel’s a long-time venture capitalist and hedge fund manager (gobbledygook for professional investor) who lives in a Shark Tank world like TV.  Since selling his publishing company to a Fortune 500 company. Joel delivers the inside track with strategies for business, money, and success to business executives and their teams. SmallBizLady: Why is it important to have more than one stream of business income? Joel G. Block: All small businesses need to be concerned about diversification of revenue streams, because they can run into all kinds of problems if they’re dependent on only one type of revenue coming into their business. So, for example, there could be seasonality for retail companies that causes them to take in all of their money at one time of the year, and they need to diversify so that they level out their cash flow. There could also be a risk of concentration, where they have one really big client, and then something happens to that client, so diversification of not only revenue streams but the client base, is critically important. It also helps small businesses to grow faster when they are more diversified. SmallBizLady: Help us understand more about streams of income. Joel G. Block: Multiple streams of revenue does not mean that you go into multiple businesses. So, for example, you don’t start a lawn mowing service and then a pool cleaning service, and then a bakery and a butcher’s shop. What one would do is to take the primary revenue stream and repurpose whatever assets or skills they have into another marketplace in a similar way for similar but different customers – or so they can sell more to their existing customers. SmallBizLady: Can any business generate multiple streams of income? Joel G. Block: Most businesses can generate multiple streams of income, but it requires creativity on the part of…

Monetize Your Expertise

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Debborah Ashley @AskDebborah. Deborrah Ashley has built 3 highly profitable businesses, been in Oprah Magazine and The New York Times, and has helped over 100 entrepreneurs build awareness around their personal brand. She is known for helping people to leverage the “IT” factor and monetize their expertise authority on online strategies to attract high value clients & opportunities. SmallBizLady: You are an authority positioning strategist. Tell us what that means. Debborah Ashley: I help ambitious experts package and monetize their expertise. This includes how to create and bring concepts and ideas to market, how to build a network and mobilize people to a cause and best of all, how to package their knowledge to make money and find opportunities in the marketplace. Creating authority is a series of deliberate steps of positioning yourself strategically in the right places and tapping into your hidden brilliance to stand out from the noise. SmallBizLady: What exactly does monetizing your expertise mean? Debborah Ashley: Many people have a business idea but don’t know where to start, or they’ve been working in their field for decades but don’t know how take what they’ve learned and use their skills to make money from it. The concept of monetizing your expertise is simply making money from your experiences, your ideas and your expertise. Everyone knows the story of the Post-It Note, and how it represents how an idea can evolve and flourish. With social media, based ideas can come to life really quickly and if it’s product based, you can build excitement around your concept. SmallBizLady: Why social media? Debborah Ashley: Social media gives you chance to play with the big dogs. It doesn’t require a big budget and it certainly doesn’t require having a big staff and the expenses are minimal. Social media gives everyone the ability to craft their own message, to brand their own work, and to reach out to…

How to Build a Lead Generation Machine

This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady.   Alice Heiman has been helping companies increase sales for over 20 years.  Her firm specializes in the complex sale, strategizing with sales teams to find new business and grow existing account. For more info: www.aliceheiman.com. SMALLBIZLADY: What are the stages in a sales process? Alice Heiman: There are typically 5 stages in a sales process. We call them:  Prospect, Qualify, Verify, Close, and Won. For each of those stages, there will be a definition, activities, and criteria for moving to the next stage. The biggest mistake that people make when they develop a sales process is mixing up the stages, activities, criteria, and positioning. SMALLBIZLADY: How do we determine what activities go with each stage? Alice Heiman: You start by understanding how your buyer buys and how we interface with that process. First buyers realize they have a problem to solve. Next, they look for solutions that might fix that problem. Then they compare the solutions and see how well the solution solves the problem.  Finally, they make a decision. To mirror that process we need to: (1) Target Your Audience, (2) Build Awareness, (3) Develop Interest, (4) Determine needs and qualify, (5) Educate on fit and differentiate, (6) Close the business, and (7) Implement. SMALLBIZLADY: How do those activities fit into the 5 stages? Alice Heiman: You start by defining the kinds of clients that will have the problems you solve and determining which of those kinds of companies are the best fit for your product. Next, you make a list of clients to prospect. Those 10 to 100 clients go in the top of the funnel in Prospecting. Once you have that list…

Content Marketing for your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and inspiring audiences to take action immediately.  He is a highly respected speaker, trainer and coach. Phil works with small businesses to build more leads, have more qualified sales conversations and close more business. SmallBizLady: Does every small business really need to be content marketing? Phil Gerbyshak: Every business IS content marketing, whether they realize it or not. Saying nothing says a lot about your business. What does that mean? It means that customers and prospects are looking for your information and more importantly, the solutions to their problems. You can either create content that helps them solve their problems, you can share content that helps them solve their problems, or they will go somewhere else for the answer to their problems. SmallBizLady: What are the various types of content marketing that small businesses should do? Phil Gerbyshak: Video – long form and short form. Longer form content could be in the form of an instructional video or information on how to use or do a product or service for themselves. You could also interview customers or suppliers or partners in your industry or community. Shorter form videos can be quick tips, short insights, behind the scenes looks, funny memes or other high value high entertainment clips. Audio – audio can be podcasts, shows on location, interviews or times when you are interviewed. Anything you can do on video that doesn’t need video is good for audio. Images – memes, employee photos, in action shots, product or location pictures, before & after or text graphics can be good images. Text – Anything from an inspirational quote to a written testimonial to a quick tip to a short story to an ebook to an article or an encyclopedia could be effective. Curated content from others – do you read…

How to Package Your Genius

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Amanda Miller Littlejohn @amandamogul. Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work VISIBLE in the digital age. She’s the founder of Package Your Genius Academy, and the author of Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. SmallBizLady: You wrote a book called Package Your Genius – what does it mean to Package Your Genius? Amanda Miller Littlejohn: Package your genius is my way of capturing the act of getting intentional about how you will use your skills, gifts and talents in your lifetime. This means monetizing what they know through the creation of a product or service, writing a book to package all of the knowledge and expertise they’ve amassed over their career, delivering a presentation, pitching a business idea or writing an op ed. Basically it’s any act that takes your life-changing ideas and knowledge out of your head and puts them in a format so that others may benefit. SmallBizLady: What exactly is a personal brand, for someone who is unfamiliar with the term, and where do you establish one? Online? In person? Or a combination of the two? Amanda Miller Littlejohn: Your personal brand is what others think of you. It’s what people know about your capabilities whether or not you are available to provide that information yourself. It is a mix of how you come across in person, your reputation, but mostly what others would say about you to those who may be looking for someone who does what you do. You may think about what you stand for, if you’re trustworthy, reliable, creative, but your personal brand is also what you can be depended on for. So it’s your job to live up to your values and also communicate what you can do for others. SmallBizLady: In Package Your Genius you say there are 5 Steps to Build One’s Most Powerful Personal Brand. Can you give us…

Who’s on #Smallbizchat October 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In October, we will be talking about packaging your genius, content marketing, and monetizing your expertise, and join us on October 17th, where we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: building a sales process, making connections, and developing your personal brand through video. Here is a list of who is on #Smallbizchat in October: October 3rd – How to Package Your Genius, @amandamogul Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work VISIBLE in the digital age.  She’s the founder of Package Your Genius Academy, and the author of Package Your Genius:  5 Steps to Build Your Most Powerful Personal Brand. For more information, visit www.amandamillerlittlejohn.com.   October 10th – Content Marketing for your Small Business, @PhilGerb Phil Gerbyshak is a bright, bold, and enthusiastic speaker who never holds back and leaves it all on the stage, energizing and inspiring audiences to take action immediately.  He is a highly respected speaker, trainer and coach who has been on the cover of Marketing, Media & Money magazine, the cover of Speaker Magazine and has presented at Influence, the national conference for the National Speakers Association (NSA).  Connect with Phil on LinkedIn at http://LinkedIn.com/in/PhilGerb or learn more at http://philgerbyshak.com.   October 17th – #Smallbizchat LIVE on Facebook How to Build a Sales Process, @aliceheiman Alice Heiman has been helping companies increase sales for over 20 years.  Her firm specializes in the complex sale, strategizing with sales teams to find new business and grow existing account.  Find out more at www.aliceheiman.com.   Start Making Connections, Stop Adding To Your Connections, @PhilGerb Phil Gerbyshak is a bright, bold, and enthusiastic speaker who never holds back and leaves it all on the stage, energizing and inspiring…

Get the map to quit your corporate job and build a business and life you love

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Lori Hildebrand @mycoachlori.  Lori is the authority in helping female entrepreneurs turn their side hustle into their full-time gig. She teaches motivated women to live with time and financial freedom, all while maintaining successful careers, and strategically transitioning to full-time entrepreneurship.  Learn more about Lori at http://lorihildebrand.com. SmallBizLady: Is leaving the traditional corporate career path for a life of an entrepreneur realistic in this economy? Lori Hildebrand: Absolutely. We live in a “gig economy” now! It’s simply a matter of de-programming your “traditional 9-5” mindset and reprogramming what works for you. SmallBizLady: What should side-hustlers really be focused on in their very limited time? Lori Hildebrand: When building a new business, cash flow is king. Focus on Income Producing Activities (IPA’s). These may not be the most fun activities, but you can’t have a business without it! SmallBizLady: How can they maximize their time, without the guilt, while at work, working on the side-hustle, and family time? Lori Hildebrand: Time blocking & focused activity is key. Your employer is paying you for a job, always stay on task at work. Your family and friends need your time as well. Discuss the priorities with your partner and children, talk about why this is important to you, and decide together what hours will be for business activities, and what will be for family time. Deciding together what our goals are, why you are building this business and how it impacts them (both now and in the future), will help everyone get on the same page. No guilt here! SmallBizLady: How can side-hustlers stay motivated at the corporate job, when they’d rather be working on their passion? Lori Hildebrand: Think of your JOB as your business loan and a place to build relationships. You never know where those relationships will lead later on. But knowing that you can show up, do a good job for your employer and draw a paycheck, while…

How to Attract Corporate Sponsors to Your Small Business

This week on #Smallbizchat LIVE our show featured three guests: How to Attract Corporate Sponsorship with Linda Hollander,@wealthybaglady, How to Effectively Market Your Business with John Jantsch, @ducttape, and YouTube  Changes: How Your Small Business Can Continue to Leverage Videos for Profits with Burton Kelso, @BurtonKelso. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady. Linda Hollander is the leading expert in corporate sponsorships. She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. She has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM. She is the author of Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Event if You’re Just Starting Out. For more info www.sponsorconcierge.com SMALLBIZLADY: How can people identify their potential corporate sponsors? Linda Hollander: There are a few different ways. Monitor the media, look at what other people are doing and who their sponsors are, use social media to keep track of brands your want to target and buy sponsor directories. SMALLBIZLADY: What are corporate sponsors looking for? Linda Hollander: Demographics are your destiny with sponsors. The more you know about your audience, and can prove your level of engagement with that audience, the more appealing you’ll be to a corporate sponsor. The definition of sponsorship is connecting a company to people who buy things. SMALLBIZLADY: What’s the biggest mistake most people make when pursuing corporate sponsors? Linda Hollander: One big mistake is pricing too low. Another is not promising deliverables. Vagueness is the enemy of success with sponsors. The last mistake is submitting a sponsor proposal that is not industry-standard. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers,…

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