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4 Fall-Themed Small Businesses Perfect to Start During Autumn

Do you love the autumn months so much that you want to start a small business during this season? You’re in luck! There are tons of listicles written about businesses… Read more » The post 4 Fall-Themed Small Businesses Perfect to Start During Autumn appeared first on Noobpreneur.com.

GO VIRAL with a software that gets you PAID!

You are about to discover the most powerful form of marketing that exists online today! …VIRAL TRAFFIC!   You know what a virus is right? A disease that spreads, uncontrollably, without you trying to spread it. What if you had a website like that? A viral site? That kept generating new traffic everyday, because other people were spreading it, FOR YOU, FOR FREE?! ==> click here to get your own viral site Yeah, now you can have one too! Just post your favorites videos and MAKE MONEY! It’s that simple.

Innovators podcast @ Stanford

A fun interview at Stanford about some old things and new ones. https://soundcloud.com/innovatorsradio/s1e5-steve-blank-lean-startup Founders 2:15: Founders and dysfunctional families 3:55: Operating in chaos 7:18: Mentorship is a two-way street 11:50: Founders are artists 14:03: Failure=experience 17:27: Rules for raising a family if you’re a founder Startups 19:25: Startups are not smaller versions of large companies 22:03: How I-Corps and H4X were born 26:25: Your idea is not a company 31:19: Why the old way of building startups no longer works 32:53: Origin of the Lean Startup 34:24 Why the Lean Startup Changes Everything in the Harvard Business Review 35:28: How innovation happens Company/Government Innovation 41:37: Innovation is different in companies and gov’t agencies 42:35 The Innovation Pipeline 43:30  Deliverable products and services not activities 44:25  GE & Procter and Gamble and Lean 46:44: Startups disrupting things by breaking the law Government Innovation 51:12: Fighting continuous disruption with continuous innovation 52:08: How governments innovate 53:58: The U.S. government goes Lean 56:00: Customer Development versus Design Thinking 57:54: Innovation from the battlefield to the boardroom Powered by WPeMatico

UI Animation: Don’t let screen overloading succumb your customers!

Most of the companies have taken the online route to reach out a large number of customers and to increase the scope of their business. For this purpose, a website is the obvious place to start with. There are web designers who offer professional services to create the UI design of company websites. The latest trend in web designing is the use of animation to enhance the visual appeal of a website. Benefits of using UI Animation Animations and other interactive elements on a website have the following objectives: Drawing the attention of the users to particularly important sections. Add an element of fun to the user experience with the help of colorful and attractive popping designs. Give the impression to the user that the website is updated with the latest technology. Companies go for animations in order to attract more customers to their website. However, it is important to remember that overloading the UI design with too many motion elements can do more harm than good. Designers tend to go a little overboard with animations to show off their skills. When you ask a designer to create your website interface, you should make it a point to check out all the aspects yourself to see whether they are user-friendly or not. Delightful animations do not always imply that customers will be pleased by them. Here are some of the reasons why too much of animation can hurt your business and drive away customers. Slow website loading- Too many animations affect the speed of website loading. The longer it takes for the website to load, the more frustrated the users become. They immediately close your web page and look for other faster websites. This means a direct loss of potential customers. Page transition becomes tedious- UI animation can have a detrimental effect on the transition from one web page to another. When the user selects a page on the website, the motions of zooming in and out or the constant appearance of a rotating circle on the screen, can really annoy the user. There is no way out once the animation…

10 Investor Approaches To Avoid When You Need Funding

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Both of these approaches are a waste of your time and theirs. The best professional investors receive dozens of proposals a day, so they are conditioned to look for quantitative data, rather than passion, for credibility and potential. They also look for entrepreneurs they know from past experience and warm introductions, or for evidence that you have previously built a successful startup, and sold your last one for maybe $800 million. If you are not in that rare category of known and proven entrepreneurs, you should avoid the following list of my top ten turnoffs that I have personally experienced as an angel investor. These will put your proposal in the circular file, and even future good opportunities from you may go to the bottom of my list: “Give me a call to hear about an opportunity that can’t fail.” Teasing or spamming an investor is not the way to his pocketbook. Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. Every pitch should start with a concise statement of the problem and your innovative solution. “Attached is a copy of my full business plan for your review.” Too much detail at first contact is just as much of a turnoff as no information. The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I don’t have a business plan, but the technology is disruptive.” Investors are buying part of the business, not the product or service. They only want a quick overview of the product, not detailed features and patent secrets. If you haven’t yet finalized the business model, cost projections, and customer…

Utilizing Big Data: 7 Tips for Small Businesses

The term “big data” can seem intimidating and even misleading to small business owners, but the reality is that it can hold significant promise and value if you keep your mind open to the incredible possibilities that it offers. Simply put, big data refers to the use of analytical data to make important business decisions. If you understand the scope of the possibilities available to you through the analysis of big data, you can better use it to the advantage of your own business. A closer look will tell you how big data can be used by small business owners in highly effective ways. 1. Diagnose the Issue That Needs Addressing Big data can be used for a wide range of purposes in a small business setting, but before you can effectively use it, you need to determine exactly what you need it for. To accomplish your goal, you need to come up with a single question or hypothesis that you want to answer using big data. After that, determine how you plan to use short-term and long-term data to address the issue at hand. It’s all about careful planning! 2. Use Available Tools to Collect Info Contrary to popular belief, you do not need to be an expert programmer to create code that will generate the results you need from big data- You can easily create simple Google search to use big data for your needs. You can also use Google Analytics or any number of social networks for your purposes. Remember that there are also online state and regional databases that may meet your needs in a fast and cost-effective way. 3. Leverage the Right Business Intelligence Tool While there are multiple complex intelligence tools that larger companies can use with big data, remember that there are simplified tools that are ideal for smaller companies to use. For example, smaller companies can easily use cloud-based services, such as Google for Work apps or Office 365, to save time and effort with big data analysis. 4. Measure Important Parameters Some small business owners get bogged down on analytics with…

6 Mindset Elements Required For Disruptive Startups

One of the business ironies that many entrepreneurs have learned the hard way in the past is that ideas which are truly disruptive carry the highest risk of failure, take the longest to gain traction, and thus are the least likely to get external funding. So some entrepreneurs stick with incremental solutions, avoiding more transformational or adaptive solutions implying disruptive change. In the past, only a few entrepreneurs, like Steve Jobs and Bill Gates, maintained the passion, patience, and determination to accomplish disruptive change in the marketplace. Today with the growing number of disruptive technologies available, like cloud computing, wireless sensors, Big Data, and mobile devices, an incremental solutions mindset is no longer enough to win. John Sculley, in his classic book “Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses” argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change. He coins the term “adaptive innovator” for the required mindset to characterize the required focus. I strongly support the key principles he outlines as required to drive the mindset to make business leaders successful in this new world, both in established companies as well as startups. I have summarized or paraphrased the points here, to add my own focus and experience with new entrepreneurs and startups: Be forever curious and an optimist. Adaptive innovator entrepreneurs are inspired by what’s possible, but focus on what’s probable. Great entrepreneurs aren’t just dreamers, they are doers. They wake up each day re-energized and optimistic, curious about the world around them, but always committed to getting real things done. Unpack your best ideas. Unpacking an idea is about taking deep dives into it; twisting and turning it to see the concept in different ways. The deeper your dive into an idea, the more creative will be your insights. Ideas without context are just a commodity. Context comes from experience. Trying and failing is an experience building-block to get context. Learn more every day in layers. Let every new bit of learning spark your curiosity to build a new layer…

How to Establish a Marketing Budget in the Current Climate

Given that small businesses are not blessed with huge financial resources, it is imperative that they invest their capital in line with a strategic vision. This is why a growing number of small businesses are inclined to invest in asset management service providers like GAM, as they look to optimise their capital before reinvesting this in future growth. This is a positive development for SMEs, particularly given that just 17% of small businesses had invested in asset management as recently as 2015. This strategy should be applied across all commercial disciplines, however, particularly those that are capable of delivering significant ROI (such as marketing). This means that companies can optimise their commercial spend, ensuring that they invest in disciplines that aid future growth. According to a new study, however, managerial and strategic errors cause SMEs to inadvertently waste 25% of their paid search budgets, while others simply fail to create a viable budget in the first place. With this in mind, it is imperative that your SME creates a detailed and accurate marketing budget before spending a single penny. Here are some steps that can help you to achieve this objective:     Start With Establishing Clearly Defined Marketing and Business Goals While establishing a budget may be pivotal to your endeavours, it is difficult to achieve this without having a clear idea of your marketing goals and how they empower you to accomplish long-term business objectives. This will enable you to determine a justifiable marketing spend, while also ensuring you have the means to invest in other areas of the business as required. Additionally, this creates context for your clearly-defined business objectives and helps you to achieve them more effectively. If you decide that you want your business to grow by as much as 20%, for example, you will need to identify complementary marketing goals that allow you to target new customer segments across various platforms. This will also indicate the scale of your marketing strategy, and the resources you will need to bring it to life. Once all of your business and marketing-centric goals have been clearly outlined,…

6 Growth Slowdowns That Can Quickly Lead To Disaster

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. This S-Curve, with no correction, can quickly lead to disaster. I’m not talking here about a small pivot. I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. To sustain long-term growth, every company needs to build a repeatable process for innovation and finding new opportunities before their core business growth disappears. The reasons for this requirement, and some practical guidelines for how to prepare, are outlined in the classic book “The Curve Ahead: Discovering the Path to Unlimited Growth,” by Dave Power. Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. As a company begins to penetrate its market, it begins to work hard and harder, often in new geographies, to find more prospects. Marketing costs and time go up, and the growth curve flattens. Competitors see the same opportunity. New players jump in, and existing players broaden their offerings to cover the same territory. They steal a share of your market, slow down customer buying decisions, making it harder to close new business, and put the brakes quickly…

6 Top Tips For Choosing Your Website Domain Name

Choosing your domain name wisely is essential. It’s your identity. For something that has a minimal outlay, your domain name has tremendous power. So how do you choose it? Follow our 6 top tips for choosing a powerful domain name. 1. Brand First As a start-up, branding is everything. You are competing against a sea of noise. You need to stand out. Your chosen domain name must reflect your brand name, be memorable and easily recognisable. So, scrap any hyphens and make it simple. 2. Think Concise No one is going to remember a domain name that’s long and bulky. It needs to be snappy and succinct. For example, if you run an electronics shop called Rob’s Electronics Warehouse & Store then you might imagine that your domain would be something like: ‘www.robselectronicswarehouseandstore.com’ …but this is far too cluttered and isn’t memorable. A good domain name would be a simplified version, such as: ‘www.robselectronics.com’ Additionally, if your business name is long and you can’t simplify it into a shorter more succinct domain name then it may be worth condensing it into an acronym. For example, if Rob didn’t want to shorten his business name then an alternative domain name option would be to condense ‘Rob’s Electronics Warehouse & Store’ into: ‘www.rews.com’ However, if you do decide to condense your domain name you need to be confident that your consumers will recognise and associate your business with the acronym that you’ve used (this can be something that can be achieved within your wider marketing strategy). 3. Say It Out Loud You might have some incredible ideas bouncing around in your mind, but before you become fixated on a domain name, say it out loud. Pop it in some random sentences and see how easily it rolls off the tongue. This will underline how memorable it is. 4. Choosing the right domain extension Choosing the right domain extension will depend on the type of website that you are launching. Domain extensions can often go overlooked but they are incredibly important to signal to Google what Internet category or country code you operate…

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