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How to Optimize Your LinkedIn Company Page for 2018 and Beyond

In the second of our social media profile optimization series, I’m going to cover the LinkedIn Company Page. Setting up a LinkedIn Company Page will allow you to showcase your business, publish content and attract followers. What’s more, at the time of publication, they are free to set up. Here’s how to get started. Getting Started Before you start you’ll need someone in your organisation to act as an administrator. They will need a LinkedIn profile, plus their email address MUST be the same as your website domain (not a private or personal email addresses). Two-step Set Up Click the “Work icon” (3 x 3 square dots) in the top right corner of your LinkedIn homepage Click “Create a Company Page”. Enter your Company Name and choose a URL. All Company Page URLs will be structured as linkedin.com/company/[YOUR COMPANY NAME]. While the name of your Company Page doesn’t need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page. Five “Must Complete” Elements of a Linkedin Company Page Add your company logo. This is the first thing a user will see of your brand so make it your logo – not a logo of a brand you carry. Optimal sizing is 300 x 300 pixels. Add a background photo. This takes up the entire top of the page from left to right takes up the prime spot just under your logo on your company page. You can use this to promote an event, display your state of the art showroom, or your amazing team of dedicated employees – just don’t leave it blank. Optimal sizing is 646 x 220 pixels. Add your company description. LinkedIn gives you up to 2,000 characters to describe your company. That doesn’t mean that your goal is to use them all. Instead, focus on the first 156 characters as these will appear in the Google preview of your company page.Think of the full description as a digital elevator speech where the first…

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