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Crater rebrands as Shyft to focus on helping global nomads move

After finally settling on a new apartment, packing your last box and rushing out to pick up your moving van for the measly three hours you could book it — have you ever taken a moment to think, “Wow, this is so easy?” Nope, and neither has anybody else. But Shyft, a logistics platform company based in San Francisco, is hoping to change that. Originally named Crater, the company announced today a re-brand of its name and mission to focus on helping improve the corporate relocation process for millions of movers per year. The company is bringing with it three years of experience developing software and technology to help moving companies provide better estimates and service to customers. “We spend hours thinking about these global citizens who are moving everyday and literally shifting their lives,” Shyft CMO Rajiv Parikh told TechCrunch. “They’re moving to new communities, they’re finding new schools, they’re finding new opportunities. It’s a monumental and pivotal moment in someone’s life.” The process works two-fold. First, Shyft is continuing its partnerships with moving companies and selling its software to them in order to help update their portals and make the process as seamless as possible for their existing customers. As part of these partnerships, Shyft is able to create a reliable network of moving companies and services that it can utilize in the second part of its service — connecting with corporate Fortune 500 companies to help their transferees easily and intuitively complete their moving process. Through the platform, employees planning a move can fill out information like how many boxes they’re moving, what their housing needs will be and even what kind of food they like and dietary restrictions they have. With this data, Shyft will help direct them to the services they need and work to help them best integrate into their new communities. Shyft works with corporate companies’ lump-sum funds to help employees find the best price possible for their move. And transferees can use the services for free (or be reimbursed the difference). “A traditional moving company is focused on moving — dollars and…

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