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Ware2Go: UPS Launches Flexible Warehouse Fulfillment Solutions

The industry of e-commerce is on the rise. While already crucial to a business’s financial success, efficient e-commerce practices are predicted to become more and more essential in a society that expects goods to be purchased conveniently and delivered quickly. According to leading market research provider Statista, 360.3 billion US dollars worth of physical goods were sold in 2016, and that number is only expected to increase to 603.4 billion US dollars by 2021. Another study by Statista states that currently, 9% of retail sales in the United States are goods purchased via the internet, but if trends in countries like China, in which online sales of physical goods amount to 23.1%, and the UK, in which online sales of physical goods amount to 19.1%, are to be evaluated, the United States is soon to follow in their tracks. This emerging trend of e-commerce has been putting small businesses, who are already facing heightened competition as a consequence of global growth, at a significant disadvantage to larger businesses. While large businesses have the funds and resources to open warehouses all over the country, or to purchase the services of career warehouses (which require long-term volume and time commitments, as well as individual contracts for each warehouse) so as to get items to customers as efficiently as possible, small businesses cannot afford to do so. As a result, small businesses often must ship items from far-away locations and take days or weeks longer than their larger competitors to reach customers. According to Dotcom’s Distribution’s 2016 study, 87% of online shoppers say delivery time affects their decision to buy a product and 44% of online shoppers say quick delivery increases their trust in a brand. Bloomberg News claims that 60% of buyers expect 1-2 day delivery. Research by KPMG’s network of independent consulting firms, published in 2017, states that 43% of consumers cited “delivery options” as the most important factor in deciding where to purchase an item from online, following only “lowest price” at 57%. While large corporations are making moves to meet this demand for quick service, smaller companies have been…

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