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ServiceNow to acquire FriendlyData for its natural language search technology

Enterprise cloud service management company ServiceNow announced today that it will acquire FriendlyData and integrate the startup’s natural language search technology into apps on its Now platform. Founded in 2016, FriendlyData’s natural language query (NLQ) technology enables enterprise customers to build search tools that allow users to ask technical questions even if they don’t know the right jargon. FriendlyData’s NLQ tech figures out what they are trying to say and then answers with text responses or easy-to-understand data visualizations. ServiceNow said it will integrate FriendlyData’s tech into the Now Platform, which includes apps for IT, human resources, security operations, and customer service management. It will also be available in products for developers and ServiceNow’s partners. In a statement, Pat Casey, senior vice president of development and operations at ServiceNow, said “ServiceNow is bringing NLQ capabilities to the Now Platform, enabling companies to ask technical questions in plain English and receive direct answers. With this technical enhancement, our goal is to allow anyone to easily make data driven decisions, increasing productivity and driving businesses forward faster.” The acquisition of FriendlyData is the latest in ServiceNow’s initiative to reduce the friction of support requests within organizations with AI-based tools. For example, it launched a chatbot-building tools called Virtual Agent in May, which enables companies to create custom chatbots for services like Slack or Microsoft Teams to automatically handle routine inquiries such as equipment requests. It also announced the acquisition of Parlo, a chatbot startup, around the same time.

MariaDB acquires Clustrix

MariaDB, the company behind the eponymous MySQL drop-in replacement database, today announced that it has acquired Clustrix, which itself is a MySQL drop-in replacement database, but with a focus on scalability. MariaDB will integrate Clustrix’s technology into its own database, which will allow it to offer its users a more scalable database service in the long run. That by itself would be an interesting development for the popular open source database company. But there’s another angle to this story, too. In addition to the acquisition, MariaDB also today announced that cloud computing company ServiceNow is investing in MariaDB, an investment that helped it get to today’s acquisition. ServiceNow doesn’t typically make investments, though it has made a few acquisitions. It is a very large MariaDB user, though, and it’s exactly the kind of customer that will benefit from the Clustrix acquisition. MariaDB CEO Michael Howard tells me that ServiceNow current supports about 80,000 instances of MariaDB. With this investment (which is actually an add-on to MariaDB’s 2017 Series C round), ServiceNow’s SVP of Development and Operations Pat Casey will join MariaDB’s board. Why would MariaDB acquire a company like Clustrix, though? When I asked Howard about the motivation, he noted that he’s now seeing more companies like ServiceNow that are looking at a more scalable way to run MariaDB. Howard noted that it would take years to build a new database engine from the ground up. “You can hire a lot of smart people individually, but not necessarily have that experience built into their profile,” he said. “So that was important and then to have a jumpstart in relation to this market opportunity — this mandate from our market. It typically takes about nine years, to get a brand new, thorough database technology off the ground. It’s not like a SaaS application where you can get a front-end going in about a year or so. Howard also stressed that the fact that the teams at Clustrix and MariaDB share the same vocabulary, given that they both work on similar problems and aim to be compatible with MySQL, made this a good…

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