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Improving Your Customer Survey Responses Doesn’t Have to Be Hard, Read These 15 Tips

Surveys are a great way to get fast answers and collect valuable feedback you need to make important decisions. Did you know there’s a secret sauce to improve survey response rates? There is! Chances are you’re probably already doing a lot of things right. But there are so many tips and techniques that come into play when crafting an effective survey, that it’s good to always stay on top of your game. Here are 15 Ways You can Improve Survey Response Rates: 1.  Time it Right Timing is everything. Statistically, Friday surveys do not perform as well as polls that are sent at the top of the week. Your survey might get neglected if it’s timed poorly. Monday or Tuesday mornings work great when sending a survey; sending surveys early in the week gives recipients ample time to complete the survey throughout the week, and it also gives you time to send reminders on Thursday or Friday. 2. Keep it Short Keep your questionnaires short and sweet to maximize engagement. If a long list of questions appears on the user’s screen, chances are they are going to abandon ship and see it more as a chore versus an opportunity to provide feedback. A sweet spot of 5-10 questions that are quick to breeze through helps you raise your chances of a completed survey. 3. Make it Personal Always be attentive and warm towards your audience. If you’re a customer service representative who frequently sends follow up surveys to customers or leads, always be attentive and caring, thank them for their time, and address them by their name. After you’ve done the above, close your email with your call-to-action and survey link. 4. Tie In an Incentive If it’s appropriate, throw in an incentive. Incentives, such as tickets to a ball game or a gift card, are just one a few ways to excite people to participate in your survey. The chances of winning a cool prize or a free lunch makes it worth the effort for some participants. 5. Show your Audience that their Feedback Matters It’s nice to see feedback in action. For…

What Everyone Ought To Know About the Benefits Of Paying With Credit Cards

When you head to the cash register for a purchase under $10, do you reach for plastic to pay? According to a recent survey, nearly half of Americans prefer to pay with cash for low dollar transactions. While Greenbacks are a popular way to pay for many people, paying cash is rarely the best option. Let’s dive in and look at how people are paying today and if they can do better with alternative payment methods. How Most People Pay The new study from CreditCards.com found that for purchases under $10, 45% of Americans prefer cash. Debit came in second with 30% and credit cards coming in third at 23%. The survey found that around the $25 price point users switch to credit cards to earn valuable cash back and travel rewards. Respondents said that they find cash to be the easiest and quickest way to pay for small purchases and may be wary of adding credit card debt or piling on to existing balances. Younger millennials are the most likely to use credit for small purchases, so we may be on an upswing for cards on purchases under $10. Avoiding credit card debt is a very good reason to skip credit cards. But beyond that, credit cards are by far the best way to pay for any transaction, no matter how small. Why Credit Cards are the Best Payment Method for Any Purchase When you pay cash and something goes wrong, the only recourse you have is getting a refund from the vendor. And that is if they are willing. You get a few more protections from your bank with debit cards, but there are some big risks with using a card tied to your checking account for any purchase. Credit cards give lots of benefits with few drawbacks. As long as you pay them off in full every month, you’ll never pay any interest on a credit card. Cards also offer the best protection against fraud of any payment method. If a business doesn’t come through with its promises or any unauthorized activity shows up on your account, you have big protections and zero liability, respectively. If…

Turning Your Hobby into a Business Doesn’t Have to Be Hard, Read These Tips

According to Gallup, half of employees are ready to leave their jobs. Some of these individuals might even go on to start their own businesses. While statistics indicate that half of those startup attempts will be unsuccessful, right now the small business optimism index is at its highest level since its inception 45 years ago. If you have what it takes, maybe it’s time to start your own business — maybe it’s time to haul that hobby out of the garage and put it on the market. Can Your Hobby Become a Business? So, what does it take? Unfortunately, there’s no magic formula that can guarantee you a profitable business, but there is certainly a rough recipe that the most successful startups tend to follow. Some of the ingredients in this recipe are easier to come by than others, but the more you can include, the better your odds of producing something that people want. The Right Stuff to Turn Your Hobby Into a Thriving Business If you’ve been thinking for a while about quitting your day job and striking out on your own, you’ve probably spent plenty of time polling family and friends about your idea. Really, though, you’re just looking for encouragement — otherwise, you’d be asking the professionals. The prospect of receiving truly honest feedback can be frightening, but it’s a necessary step. Early constructive criticism can help you avoid years of misguided struggling, and overcoming your fear of feedback is essential if you hope to one day make the bigger leap of relying on your current hobby for your livelihood. Because you’re planning to turn your hobby into a business, it’s a good idea to try to monetize it before your mortgage is riding on it. While you won’t yet be able to give it your full attention, testing your idea as a side hustle stage will help you determine whether there’s a market need for your product or service. It can also give you the time necessary to get the word out about your offering using guerrilla marketing tactics. Low-budget marketing is useful, but it takes time for the message to sink…

Voip or Landline? Which Does Your Business Need? This Will Help You Decide

If you’re looking for a phone system for your business or local office, you have two options to choose from: VoIP or landline. Every business, regardless of industry, needs a phone system. Let’s compare VoIP vs Landline. According to Forbes, as much as 71 percent of leads are wasted due to extended/delayed response times. Statistics show that it takes most businesses two days to return a phone call. A Google study revealed that as much as 70 percent of mobile users click the call feature from their smartphones when they search for a business. Based on these statistics, it’s clear that having a reliable business phone system should be among your top priorities. The big questions then are: Should you go with landline or VoIP? How will VoIP vs. landline impact your business? In order to help you choose the right phone system for your business, this guide will compare each of the two options in detail. Here is an overview of what you’ll learn in this in-depth comparison: What is VoIP and a landline? How each one works Pros and cons Features Cost Reliability Technology used What is VoIP? Voice Over Internet Protocol (or VoIP) is also known as Internet calling, IP telephony, voice over network and Internet telephony. Whatever you call it, VoIP uses your Internet connection to make calls. Your voice is transmitted as data over the Internet. IP telephony isn’t new: the first transmission was sent back in 1973, though the technology was far more limited 40+ years ago. As the Internet has evolved and become universally available, so has VoIP. The Wall Street Journal reported in 2013 that 25% of U.S. households are now using VoIP in place of their old landlines. Today, businesses all over the world are using it, and it is expected to continue to grow rapidly between now and 2021. The shift that both households and businesses are making from landlines to VoIP phone systems is mainly due to the benefits and features now available (displayed below). How a VoIP Telephone is Different from a Landline Phone: There are several differences between the two systems – from technological contrasts pricing and scalability. Here is a list of…

5 Steps to Promoting Your Business Blog with Facebook Messenger Ads

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. With traditional Facebook traffic ads: You’re probably paying $5-$6 per result. You’ll never know who visited the site. You can’t contact visitors after they leave. Instead, promote your blog posts with Facebook Messenger ads and buckle up for insanely higher ROI: Lower cost per result Higher conversion rate Customer contact information Opportunity to follow-up It’s an easy adjustment to your Facebook ad workflow to get the contact info of everyone who clicks on your ads and opt them into messaging, blasts and drip campaigns. See how this Messenger ad looks in your News Feed here. Messenger Ads for Blog Posts Here’s how to promote your blog posts with Facebook Messenger ads. Step 1. Create a Messenger Ad Campaign in Facebook Ads Manager. When you start building your ad campaign, choose the “Messages” marketing objective: Let’s zoom in on that real quick: “New! Get More Messages. Now your business can drive results through conversations and personal connections in Messenger.” Step 2. Build your Ad Set: Audience, Placement, Budget and Schedule. You’ll choose your audience targeting and set your budget in the same way as usual. I recommend being narrow and specific with your targeting. You’ll see the best results focusing on remarketing. The most likely buyers are the people who have heard of you before, like people who have visited your site or engaged with your page recently. People who’ve heard of you before have a tendency to have higher click-through and conversion rates. Step 3. Create Messenger Ad Creative in MobileMonkey. To choose the content you want to promote, you know the drill. Unicorn content is the top 3% of posts that result in 95% of the traffic, awareness, leads and sales. When unicorns emerge, blast them to the moon by promoting them for better visibility with Facebook Messenger ads. We’ll use this blog post on how to convert email contacts to Messenger contacts for today’s rocket-fueled unicorn…

Keep Your Workforce Motivated and Boost Productivity, Read These Easy Tips

Every company wants to see that their employees are happy and engaged with the work they’re contributing towards the business. Engaged and motivated employees give their best work and contribute to a positive working environment. It is in every businesses best interest to promote job satisfaction for all employees. If you begin to notice your employees are less than happy when they sit down at their computers every day, you may feel and look for ways to improve morale. Here are some insightful tips to help you boost employee productivity. Instead of throwing around arbitrary solutions, we can turn to psychology for answers on how to motivate employees. What Psychology Tells us about Motivation Psychologist Frederick Herzberg, who studied Pittsburgh populations in the 1960s, came up with a job satisfaction theory he called the motivation-hygiene theory (it has also been called the two-factor theory or the dual-factor theory). Herzberg said there are two parts to job happiness: having job satisfaction and not having job dissatisfaction. It might seem like the two parts to job happiness are redundant, but Herzberg thought each situation (satisfaction or dissatisfaction) were created by different factors. Motivation Factors and Hygiene Factors For instance, Herzberg found that employees were satisfied with their jobs if they felt challenged, recognized, and in control of some aspects of their work. These elements are the “motivation” factors. The other set of elements are the “hygiene” factors — if employees lack these in their jobs, they will be dissatisfied.Hygiene factors include things such as security, reasonable compensation, benefits, or vacation time. The best possible working environment would be a high motivation and high hygiene situation, where employees feel challenged and appreciated, and also enjoy good pay and generous vacation time. The worst possible working environment would be a low motivation and low hygiene situation, where employees dislike the work itself and also aren’t compensated well. These employees have almost no reason to stay at their job. How Herzberg’s Theory can Work in your Office However, according to Herzberg’s theory, you can’t remedy employees’ lack of motivation by offering them higher paychecks or more paid time off. This would lead only…

7 Incredible Messenger Apps for Your Brand

From ads to drip campaigns, brands are using messenger apps to better connect with their users. With record-breaking engagement (up to 80%!) on messenger apps, it’s no wonder. But not all messenger apps are created equally. WhatsApp is has the most users worldwide, but Facebook Messenger dominates the U.S. market. But in some countries, neither Facebook Messenger or WhatsApp are even available. It’s important to pay attention to the top messenger apps throughout the world, especially if you have an audience in other countries. Top Messenger Apps To that end, let’s explore the top 7 messenger apps in the world! 1. WhatsApp WhatsApp is the most preferred messenger app in the world today. With end-to-end encryption, WhatsApp a very secure messenger app that is favored by people in countries where security may be a major concern. WhatsApp has more than 1.5 billion users worldwide. It’s the primary messenger app in South Africa, Great Britain and South Asia. 2. Facebook Messenger Facebook’s native messenger app doesn’t fall that far behind WhatsApp with more than 1.3 billion users worldwide. Increasingly, brands have been integrating Facebook Messenger into their digital marketing strategy. Facebook Messenger (and chatbots in particular) provide a unique opportunity to acquire customers, nurture leads, segment audiences and deliver highly relevant, targeted content. Did I mention the engagement rates are sky high? The average email open rate is 5-10%. Facebook Messenger’s average open rate is 70-80% — within the first 60 minutes. When it comes to marketing channels, Facebook Messenger is a unicorn in a sea of donkeys. (Wondering if it can work for you? Here are 15 signs a chatbot can help your business!) 3. WeChat WeChat dominates the Chinese market. WeChat isn’t just a communication app, but also a social media app and a digital payment method. It also has features that let you find new friends nearby, as well as a GPS function. While WeChat is most powerful in China, the app has users outside of China. There are more than one billion WeChat users. 4. Viber Fairly popular due to its encryption and secret chat feature, Viber is often installed in phones as a…

The A-Z of Keeping Your Customer Surveys Fresh

Businesses have used surveys to gather information for a long time. What started as the general store clerk asking, “Do you prefer your five pounds of flour in a cloth or paper sack?” has evolved into online surveys gathering sophisticated marketing data. Surveys are an incredibly important tool for business intelligence. The information age has made surveys more robust — and prevalent — than ever before. Some statistic companies report over 1 billion surveys are completed by consumers each year in the United States. That’s twice as many Big Macs sold each year! What Is Survey Fatigue? Now that you know the power of surveys, your want to use them all the time, right? The wealth of information available through customer surveys is tempting. But you can have too much of a good thing. Just like eating too much ice cream can make you sick, surveys can make your customers feel sick, too. It’s called survey fatigue. Survey fatigue happens when the survey taker becomes apathetic, bored, or just tired of the survey process. This can result in abandoned surveys, ineffective results, or inaccurate survey results. Even though it sounds like a vague concept, survey fatigue is very real. In fact, Stanford University conducted a study that found survey fatigue in three of the four survey areas measured. Types of Survey Fatigue There are two main issues here — survey response fatigue and survey taking fatigue. Survey Response Fatigue This happens when your customer is prompted to take a survey and they quickly click “no thanks” followed by an eye roll and a sigh. You see, your customer was already invited by another company to take a survey today. Add that to the survey they completed yesterday and the three they’ll be prompted for next week. Surveys are a useful tool, so now it seems everyone is doing them. But consumers can get tired of taking surveys, plain and simple. Survey Taking Fatigue This happens while your customer is actually taking the survey. If your survey questions are hard to understand or don’t apply to the customer, they’ll quickly lose interest. If your survey is…

US Coal Businesses Should Consider Foreign Markets as International Demand Increases

Foreign markets are lining up to purchase American coal by widening amounts as U.S. coal consumption reaches its lowest level in more than three decades. US Coal Consumption Power plants’ consumption of coal dropped to 298 million short tons in the first half of 2018, a sharp fall from 312 million in the same period last year, according to a Thomson Reuters report. This marks the lowest level of consumption since 1983 and a reflection of the coal industry’s declining status as natural gas continues to grow. Coal-fired generation diminished by 32 billion kilowatt hours during the first six months of 2018. Much of this decline has been attributed to the closure of coal plants and operators choosing to run their coal facilities for fewer hours. The future for coal does not appear to be any better: Another 9 gigawatts of coal-fired generation in the U.S. is expected to shut down by 2020. At the same time, the country’s natural gas industry is booming. Thanks in large part to the invention and implementation of hydraulic fracturing, natural gas is cheaper and more reliable than ever before, rendering coal less economical. The U.S. is, by far, the biggest producer of natural gas in the world. The evolving energy landscape has prompted the Trump administration to consider a bailout plan for unprofitable coal plants. The White House has drafted a proposal that would, if implemented, order utility companies to purchase electricity from at-risk coal plants under the auspices of emergency authority. Since the beginning of his administration, President Donald Trump has led an ambitious roll back of Obama-era regulations in the fossil fuel industry. Rescission of the Clean Power Plan, Clean Water Rule and the exit of the Paris climate deal were some of the major moves made the current administration to unleash U.S. energy potential. President Trump has long argued that unnecessary environmental regulation has hampered the country’s coal industry. However, as stateside utilities turn to other sources of energy, international consumers continue to grow an appetite for American coal. During Trump’s first year in office, coal exports skyrocketed by 61 percent, largely due to increased demand in Asia where fast…

Here’s a Quick Way to Build a Chatbot for your Business – In Just 4 Steps!

Pretty soon chat marketing is going to be like email. Everywhere. You could be building marketing chatbots since before they were a thing. And getting unprecedented ROI for being a first-adopter. Ready to get started? Here’s how to build a chatbot for Facebook Messenger — the mobile app used by over a billion — in under 5 minutes. How to Create a Chatbot Using MobileMonkey We’ll create a “Monkey or Unicorn?” bot. Pick a door, any door! Will you get a monkey or a unicorn? Give the bot a spin yourself here! The journey of our Monkey or Unicorn bot takes us through the web’s simplest chatbot building workflow: Create a page Add content with widgets Add triggers Test your bot View a quick video tutorial of the chatbot builder here: ? Step 1: How to Create a Chatbot Page In the Bot Builder, go to Pages and then add a group. Name your group. Groups are folders that help you organize your bot messages. This bot is the dandy host of the Monkey or Unicorn game, so we name it thusly: From the folder, create a page and again, name it something that tells you what it is. Add a description here if you want. Step 2: Add Content with Widgets You’re prompted to add your first widget to the page: MobileMonkey has a selection of engaging chatbot widgets to choose from like: Text Images Image galleries Native video Attachments and PDFs GIFs Email notifications Navigation elements Questions and forms Combine widgets to create the content of the page. Let’s use a Quick Question to start off the game. Click the widget you want to use, and in this case, type your question, pick from the Quick Question options: multiple choice, text field, and some other helpful contact info your bot can collect. One cool thing about chatbot conversion elements like Quick Question, Form and Attribute widgets is that these widgets collect data to your Messenger contacts customer profile. Obviously this is awesome for saving audience data like: Ways to get in touch How they heard about you Their budget Subscription status…

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