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Secrets of Better Content Creation Revealed: Use these 10 Tools

Every digital marketer understands the importance of content for their success. The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns. Behind those unicorn brands is valuable, unique and relevant content that makes them stand out in the sea of donkeys. In fact, in any successful digital marketing campaign, there is some magical content creation behind it. Creating unicorn content is one of the biggest challenges for content marketing success. Content Creation Tools With the help of these marketing tools, you can ease up the burden of curating and creating top unicorn content. 1. BuzzSumo BuzzSumo is a tool for research, monitoring and generating content ideas. It is particularly used to find content that is mostly searched and shared on social media. It helps you discover topics by entering a keyword, a domain or an author’s name. 2. Portent’s Content Idea Generator Portent’s Content Idea Generator will help you generate catchy titles, headlines and topics. So if you’re running out of fresh content to write about, this easy-to-use tool can do magic. 3. Google Alerts Nothing but the search engine giant, Google, generated Google Alerts. It is particularly designed as a notification service that alerts subscribers, through email, for new results including web pages, blogs, newspaper articles, and scientific research – everything that matches the search terms of the user. What can you do with Google Alerts? Keep track of your business sector news. Stay updated with your competitors. 4. Quora Quora is a Q&A site where people can ask a question and get answers from other users. Fortunately, Quora allows you to develop new ideas that will resonate with your audience. What can you do with Quora? You can ask questions that target a specific group of Quora users. You are able to search for questions related to the topic of your business. You are allowed to spend some credits so your questions will get on the front page where more people can view it. 5. Reddit Reddit offers a comment section that is open to every culture and sub-culture. It reaches millions of people every day…

How to Get Your Business Partner Motivated Today

If you own a business and have a partner it can make managing that business easier. For one thing, it gives you someone who will share the responsibilities, burdens, and triumphs with you. But it can also create other obstacles and problems to work through. For instance, you may be highly motivated and your partner more relaxed. Such different approaches in work styles can drive you crazy if you let it. But in such situations, there are things to help you motivate a business partner instead. How to Motivate Your Business Partner 1. Form a Mission Statement As you first open your business you should form a mission statement. It’s a great way to motivate a business partner as well as yourself. But even if your business has been around awhile, you can still create one. Mission statements provide others with a short sentence or two stating the reason for your business. It will tell what the company is about as well as why it does what it does. But the deeper meaning behind a mission statement is that it guides you. Sometimes it even reminds you of why you sacrifice and work so hard to keep your business going. After developing a mission statement together, you and your partner should look at it as you start each day. Both you and your partner may get just the motivation needed to stay on track. 2. Set Goals Together In addition to forming a mission statement, you should also set business goals together. While your mission statement tells the what and why, goals are the how. As you set goals together, create short term goals as well as medium and long term goals. This makes prioritizing them easier, but also helps to keep your eyes on the future. Kind of like a “To do” list, goals help you motivate yourself as well as a partner. They give you a reason to be excited about going to work each day. 3. Divide Duties Once you have business goals set you can divide up the duties in order to reach them. As you decide who will do…

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that are worthy of your attention. 1. Facebook Opens Watch to More Creators Facebook is giving creators and publishers more tools in their video-oriented arsenal by expanding its offerings. Originally, Watch was only going to feature original programming and content. However, Facebook decided to include videos from Pages as well, and a larger number of creators will be eligible. To help find the ideal creators, the Facebook for Creators Launchpad program will assist in identifying candidates. Additionally, new revenue opportunities will also be available. This can be a boon for organizations that were harmed by monetization changes on channels like YouTube, giving creators and publishers additional options for their content. You must apply to join the program, which will focus on longer, engaging, and authentic content. 2. Instagram Launches IGTV When it comes to video, YouTube is the unicorn in the space. But Instagram wants to change that though it’s new standalone app, IGTV. IGTV will welcome long-form video, including hour-long uploads. Plus, the content will be displayed as full-length vertical videos, keeping people from having to shift their phone between the portrait to landscape orientations to use the app. Instagram has 1 billion users and has seen a 60 percent increase in the amount of video being consumed on the platform. IGTV is attempting to capitalize on the interest in video. Advertising isn’t on the platform yet, but that will likely change quickly once the platform gains a following. 3. Parents Make Their Voices Heard Over recent years, parents have been increasingly vocal when it comes to concerns over the YouTube’s algorithms. Multiple incidents involving content being directed to children that is not kid-friendly, disturbing, negative, or destructive created varying levels of uproar. YouTube has been working to improve its algorithms, but growing pains…

Looming Trade War Worries Experts, Could Your Small Business be Affected?

Some U.S. businesses are putting capital projects on hold due to the uncertainty over the Trump administration’s tariffs, according to the Federal Reserve. Small Business Impact of a Trade War With China Despite bullish stock markets and strong labor markets, the uncertainty around trade policy “eventually could have negative effects,” the Federal Reserve Bank’s Board of Governors said in the minutes for its June 14 meeting. In some areas, the Fed found that “plans for capital spending had been scaled back or postponed as a result of uncertainty over trade policy,” indicating that businesses are not investing in growing their production capacity. In the steel and aluminum industries particularly — two of the first sectors President Donald Trump targeted with tariffs on foreign imports — businesses “expected higher prices as a result of the tariffs on these products but had not planned any new investments to increase capacity.” Trump is far from the first president to try to revive the steel and aluminum industries in the U.S., but many economists say the potential damage of tariffs to other industries outweigh the benefits. The Trump administration imposed tariffs on steel and aluminum imports this spring mainly directed toward China, but Canada, Mexico and the European Union were denied exemptions starting in June. In response, the EU and Canada imposed counter-tariffs on U.S. products, risking an escalating trade fight that could touch multiple sectors, including agriculture. The Fed notes in their meeting minutes that the agricultural sector “reportedly improved somewhat,” but businesses are concerned about “the effect of potentially higher tariffs on their exports.” Despite the trade war worries, the Fed projected that “the economy would expand at an above-trend pace” with the gross domestic product expanding at a much faster rate in the second quarter of the year. The labor market is “continuing to strengthen,” and inflation is holding steady around the Fed’s goal of 2 percent. The board raised interest rates a quarter of a percent at the meeting, and expects to continue gradually raising rates even though the trade policy and political situations, particularly in Europe, may slow the expansion. A slew of…

The 15 Biggest Clues Your Business is Ready for Chatbots

Chatbot technologies and AI keep advancing. Maybe you’re wondering if the time is right for chatbots for your business. Is it Time to Look at Chatbots for Small Business? Here, 15 signs it’s time to invest in a chatbot. 1. You have a Blog A chatbot can function as a blog RSS blaster, giving your posts high visibility. You can deliver them with push notifications on Facebook Messenger and get 8x the open rate of email! 2. You have an Email Marketing List Chat blast in the same way you always have with the same benefits as email blasting — but in a more natural, familiar and engaging way! 3. You’re Doing Facebook Ads Messenger ads are an ad format with even more to offer businesses — contact info and opt-in to future messaging. 4. You’re Doing Marketing Automation Chatbots support marketing automation — scheduling, reminders, surveys and more. All that can be done via Facebook Messenger with a chatbot, where you’ll get more engagement than with traditional means like email. Chatbots plug into your other business systems to connect all your lead and customer data from your CRM, to lead management, email marketing, web analytics and beyond. 5. You’re Doing Drip Campaigns If you have a long onboarding process or a solution that requires training, you use drip campaigns to help lead users through the process. Drip campaigns work great with Messenger chatbots. 6. You’re Already Doing On-Site Chat Support What’s better than an on-site chat support? Chat support on Facebook Messenger. You save all chat history. You get people’s contact info. You can message those contacts later. Chatbots never make customers wait, not to mention the fact you can cut back on expensive operator staffing. 7. You have a Healthy List of FAQs Chatbots are great at answering frequently asked questions. Just set up the page you want to trigger based on keywords. 8. You’re Interested in a More Engaging Conversion Funnel With a Facebook chatbot, you can offer conversion forms in a natural and familiar interface. Woo! 9. You’re Tired of Low Email Open Rates The average email open rate…

The Hidden Mystery Behind One of the Lesser Known Universities for Startup Entrepreneurs

For entrepreneurs, the idea of crafting a unicorn company from the ground up is usually the dream. After all, that means the business has a valuation of a minimum of one billion dollars, and that’s a significant accomplishment. If you take a look at what it takes to become a founder of a unicorn company, there are numerous factors involved. Hard work, dedication, and leadership skills are a must as, without passion and diligence, you likely won’t achieve success. Having a fantastic concept certainly helps, especially if it qualifies as a disruptor. But what about education? Does where a person goes to school make a difference? Many unicorn founders have a solid educational background, with their schools surviving as a makeshift “nursery,” a place where talent and knowledge can grow. A recent chart, published by Crunchbase, takes a hard look at this factor, including the schools that produced the some of the most successful CEOs. The Top Unicorn Universities If you were spontaneously asked which universities produced the most successful entrepreneurs, schools like Harvard, Stanford, Columbia, Yale, and MIT would likely come to mind. And, you would be right. Those institutions are numbers one, two, five, seven, and nine on the list, respectively. In fact, the Ivy League is heavily represented. The University of Pennsylvania is also on the list, at number three, largely thanks to its Wharton School of Business. But there are also some entries that might surprise you. The University of Illinois, Urbana-Champaign, is number eight. And the University of Waterloo lands in the top ten. These schools beat out some notable universities too, including Brown, Duke, and Princeton. The University of Waterloo When it comes to providing a high-quality education, the University of Waterloo is an elite institution. How do I know? I studied there. Plus, the school has been home to several unicorn entrepreneurs, another feather in the university’s cap, as well as multiple other noteworthy company founders and investors. Peter Szulczewski, one of the amazing minds behind shopping app Wish, received a degree from the University of Waterloo. Apoorva Mehta is also an alum and is best known in the business world for Instacart, the online…

The Secret Behind Growing your Business Through Outsourcing and Hiring

Most small business owners want to grow their business. At the same time, many are overwhelmed with all of the work that is on their plate. A brief thought of hiring a team member or outsourcing some tasks may surface before it’s quickly shut down. Your limiting beliefs may tell you that hiring an employee is costly and a hassle when it to onboarding. In reality, outsourcing and hiring a team is the only way to grow your business. If you feel stuck or unable to expand your business, it’s probably because you need to outsource something. How to Grow a Business Through Outsourcing and Hiring Here’s why this is the only legit way to grow your business. You Can Start Small Some people think outsourcing is super expensive. The truth is, it doesn’t have to be. You can start slow and work your way up. If your business is starting to gain traction, use your extra profit to invest back into the business by hiring some help. Choose one task you’d rather not do yourself and outsource it to someone else. Yes, you’ll spend a little money paying the other person to do it but you can set a budget so you know what’s affordable for you at the time. Having someone else take care of the task will instantly free up your time to work in other areas of your business which can increase your income even more. You Only Have To Do a Major Onboard Once Don’t let the idea of onboarding deter you from hiring a team. Yes, it takes time and a lot of effort to create systems and processes to teach your team members, but you only have to onboard them once for the most part From there, you just need to manage regularly and provide feedback and necessary updates. You can finally take a vacation worry-free when you have a solid and dependable team helping you push your business forward. The Right People Will Help You Get Ahead Some business owners who outsource still find their day-to-day operations overwhelming and somewhat frustrating. That’s because they haven’t hired the right…

Secrets of Generating Work for Your Freelance Business Revealed

When freelancers first get started, it can be a little scary. They might worry about whether or not they will continue to have enough work to pay their bills. For me this was an issue because, being single, I have no one else to rely on. Keeping my bills paid is all up to me. How to Get Freelance Jobs Regularly But I quickly learned there are things freelancers can do to ensure they always have work available. Create Goals As a freelancer, one thing I do to ensure I always have work is to create goals. I stay motivated when I have goals to work toward. What’s more, it helps me to know why I am doing what I do each day. I include goals that generate more work such as finding new clients this week or starting a new client project. If other freelancers create similar goals it will ensure they always have work too. It’s a good idea for freelancers to include both short and long term goals in their planning. The larger goals create a big picture of what they want to accomplish overall. But the little ones help as stepping stones along the way. Get a Signed Contract Not all freelancers ask for a signed contract from their clients. However, if they want to do more than just a single project, they should. This is another way that freelancers can ensure they always have work to do. For instance, if website management is their area of expertise, a freelancer could create contracts that include website maintenance packages. This will help them have work now and for the entire life of the contract. Update Websites If freelancers want to be taken seriously and always have work they need to be as professional as possible. That includes having business cards, dressing appropriately, and keeping websites updated. They need to make sure all changes to their businesses are reflected on their websites. As an example, freelancers who take on virtual assistant work need to add that service to their websites. That way clients looking for virtual assistants will know it is something…

The Really Big List of Marketing Tools for Small Business

Every marketer needs the right tools in order to succeed in running marketing campaigns. Good tools make your life easier, from blogging tools to research and tracking tools. Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize. Here’s a list of every marketing tool you need updated for 2018. Every Marketing Tool You Need to Know About in 2018 This mega list of marketing tools is categorized. Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more. Most of these tools are either free or affordable. Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns. 2018 Marketing Tools 1. Site Audience Comparison SimilarWeb Alexa Google Analytics Experian 2. Digital Analytics Tools Google Analytics Google Analytics Premium Adobe Analytics Kissmetrics 3. SEO Keyword Analysis Google AdWords Keyword Planner Google Trends SEMRush Bing Ads Übersuggest 4. SEO Rank Checking Google Search Console SEMRush Searchmetrics Moz Ryte 5. SEO Site Crawling Google Search Console Ryte Screaming Frog 6. SEO Backlink Analysis Google Search Console SEMRush Ahrefs Majestic LinkResearchTools 7. AdWords Paid Search Analysis WordStream SEMRush SpyFu Optmyzr 8. Influencer Outreach and Management Buzzsumo BuzzStream Traackr Onalytica Lithium 9. Data Management Platforms and Audience Targeting Cxense Criteo Krux Neustar Oracle Adobe Audience Manager 10. Page Engagement Tools Clicktale Crazy Egg Tealeaf 11. Content Management Systems Sitecore Adobe Experience Manager Acquia Oracle WebCenter 12. Blogging Tools WordPress HubSpot Movable Type ExpressionEngine Drupal 13. Content Curation and Authoring Tools Evernote IFTTT Feedly Scoop.it Cronycle 14. Landing Page Creation and Testing Tools Unbounce LeadPages Instapage Optimizely 15. Digital Asset Management Adobe Experience Manager Wistia Vimeo Uberflip Placeit 16. On-site Push Notifications Hello Bar BrightInfo Sumo Evergage Bounce Exchange SaleCycle 17. Personalization for Ecommerce Evergage Barilliance Marketizator SaleCycle Monetate 18. Ecommerce Cart Recovery Cloud.IQ SaleCycle Optilead Fresh Relevance Pure360 19. A/B and Multivariate Testing Tools Convert Visual Website Optimizer Optimizely Oracle Maxymiser SiteSpect 20. Ecommerce Management Magento Woo Themes Shopify PrestaShop Actinic 21. Product and Customer Review Tools Trustpilot Feefo Yotpo Bazaarvoice Reevoo 22. Call Tracking Infinity Convirza ResponseTap CallTrackingMetrics CallRail Nextiva 23. Social Media…

Think it May be Time to Fire Your Client? Here are 7 Signs You’re Right

When your business relies on working with clients, you must establish a relationship with them. Hopefully that relationship is a good one and beneficial to everyone. Of course there are times when conflicts occur that must be resolved. While you may be able to work through most of them, sometimes there is no resolution. Clues That It’s Time to Cut Ties With a Client Here are some clues that will help you to know when you should drop a client immediately. 1. Refusal to Sign a Contract Most clients understand that contracts are important and must be signed before work can begin. However there are times when you may run across a client who refuses to do so. No matter that you’ve explained it’s for their protection as well as yours, they won’t budge on the issue. This is a clue that you should stop any work you are doing for this client. With no contract it’s possible they will take the work you do for them and not pay you for it. Worse, since no contract is in place, you have nothing to hold them to their word. You certainly don’t want to work for free so don’t give away your services with no contract. 2. Paying Late In the event you get a contract signed you will still have clients who pay late. Without a doubt there are circumstances when this is unavoidable and even understandable. However, if it becomes a habit rather than an exception this is your clue to drop a client immediately. 3. Short Paying Being short paid is nearly as bad as being paid late. If clients short pay you they better have a good reason for it. Even then, you don’t have to accept it if the explanation is weak. In fact, this is a clue that you should drop them without hesitation. Then you can move on to a client who pays what you’re worth on time, every time. 4. Paying Too Little This is not the same as short paying. Paying too little means they simply aren’t paying what you are worth. The best…

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