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How to Avoid a Holiday Disaster

Sponsored Post We’re just a few weeks away from putting up the Halloween decorations, now is the ideal time to make sure your small business is set up for holiday sales. If you make the bulk of your revenue during the biggest shopping season of the year, it’s time to get started with what you need to avoid a holiday disaster. Planning is critical—especially for those in retail and ecommerce—but a little bit of advanced planning will go a long way. Trust me, you can never start too early getting ready for holiday sales. Use this as your checklist to ensure that you’re ready to roll once November gets here. Get Your Holiday Offers Ready What are you going to put on sale or bundle together? Think about creating a limited-time only promotion or giving your merchandise seasonal flair with custom-printed packaging labels featuring holiday designs from Avery Design and Print. If you have aging inventory, it’s a great way to give it a little boost, or consider bundling it with more in-demand products. Your sales strategy might need to get more aggressive to compete with your competitors who will be slashing prices. Also consider offering free shipping – not offering it is the #1 reason for shopping cart abandonment. Set Your Sales Goals What are your goals for your holiday sales? You should have specific, measurable sales goals that you will work toward. Review last year’s sales records, assess your sales results versus your costs. Did you run out of anything? Did you have enough staff? What were your packaging and shipping costs? Did you have any unplanned last minute costs that can be budgeted for this year? Have Enough Inventory and Packaging Supplies You’ll likely need more inventory, packaging and shipping supplies, so don’t wait until November to order. You risk the products you want being out of stock, or potential shipping delays, both of which can cause you to aggravate paying customers. Before you order your inventory, do a deep assessment of which products you want to push in your holiday campaign. When ordering, ask your supplier for a discount…

Content Marketing is More Important Than Ever: Here Are 5 Reasons Why

The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and […] The post Content Marketing is More Important Than Ever: Here Are 5 Reasons Why appeared first on SmallBizClub.

10 New Venture Strategies That Often Lead to Disaster

Every entrepreneur I know has their favorite excuse for a previous failure—an investor backed out, the economy took a downturn, or a supplier delivered bad quality. These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to […] The post 10 New Venture Strategies That Often Lead to Disaster appeared first on SmallBizClub.

Why Your Business Needs a 90-Day Plan

The economy is booming, and businesses everywhere are thriving, but many small business owners and aspiring entrepreneurs aren’t making good use of today’s bounty to invest in tomorrow. As long as you have some extra capital at your disposal, you should be continuously investing in your future, and the foundations of any good investment begin […] The post Why Your Business Needs a 90-Day Plan appeared first on SmallBizClub.

The Secret to Escaping Your Day Job

Many of us sit in our office cubicles dreaming. Escaping the 9 to 5. Telling the boss you have fired “them.” Packing your bags and not coming back. But most of us never make the step. Daring to dream is where it starts and stops. Doubt creeps in. Fear It is the human condition. Our […] The post The Secret to Escaping Your Day Job appeared first on SmallBizClub.

How to Avoid Building a 20th Century Company in the 21st Century Economy

If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his excellent Seeking Alpha piece, The 2-Track Economy: Employers Versus Moat Builders. The “moat” he mentions in the title of the article […] The post How to Avoid Building a 20th Century Company in the 21st Century Economy appeared first on SmallBizClub.

The Secrets to Resilience

“There’s only one thing that’s worse than having an unhappy childhood, and that’s having a too-happy childhood.” – Dylan Thomas Research shows that the majority of successful people had a tough start to their lives. But we can’t choose that. That just happens. Maybe being happy is overrated. So the reality is that some of us […] The post The Secrets to Resilience appeared first on SmallBizClub.

How to Carry Out a Content Campaign in 10 Clear Steps

Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount […] The post How to Carry Out a Content Campaign in 10 Clear Steps appeared first on SmallBizClub.

7 Steps to Design a Life (and Business) That Makes You Happy

I was bored. The college professor was droning on at the front of the class. Many of us have had that experience. After completing high school I had selected accounting as my career choice. The college was chosen. It was a few months in. And the reality was becoming clear. I hated accounting. But I […] The post 7 Steps to Design a Life (and Business) That Makes You Happy appeared first on SmallBizClub.

The Tao of Entrepreneurship

Wu wei (無 爲) is often translated as non-action, and entrepreneurs seemingly couldn’t be further from this Taoist ideal. Yet, Sifu Adam Mizner may have a better translation of wu wei: non-preference. Preference, in this context of entrepreneurship, refers to being stuck on an idea that ultimately binds us to an increasingly risky and ultimately failing strategy or business model. Water is the essence […] The post The Tao of Entrepreneurship appeared first on SmallBizClub.

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