Sponsored Post We’re just a few weeks away from putting up the Halloween decorations, now is the ideal time to make sure your small business is set up for holiday sales. If you make the bulk of your revenue during the biggest shopping season of the year, it’s time to get started with what you need to avoid a holiday disaster. Planning is critical—especially for those in retail and ecommerce—but a little bit of advanced planning will go a long way. Trust me, you can never start too early getting ready for holiday sales. Use this as your checklist to ensure that you’re ready to roll once November gets here. Get Your Holiday Offers Ready What are you going to put on sale or bundle together? Think about creating a limited-time only promotion or giving your merchandise seasonal flair with custom-printed packaging labels featuring holiday designs from Avery Design and Print. If you have aging inventory, it’s a great way to give it a little boost, or consider bundling it with more in-demand products. Your sales strategy might need to get more aggressive to compete with your competitors who will be slashing prices. Also consider offering free shipping – not offering it is the #1 reason for shopping cart abandonment. Set Your Sales Goals What are your goals for your holiday sales? You should have specific, measurable sales goals that you will work toward. Review last year’s sales records, assess your sales results versus your costs. Did you run out of anything? Did you have enough staff? What were your packaging and shipping costs? Did you have any unplanned last minute costs that can be budgeted for this year? Have Enough Inventory and Packaging Supplies You’ll likely need more inventory, packaging and shipping supplies, so don’t wait until November to order. You risk the products you want being out of stock, or potential shipping delays, both of which can cause you to aggravate paying customers. Before you order your inventory, do a deep assessment of which products you want to push in your holiday campaign. When ordering, ask your supplier for a discount…
Posts published in “Planning”
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