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Personal Brand Statement: How A Couple Of Sentences Can Shape Your Career

Your personal brand statement is the building block of your personal brand. Confused? Don’t be.  Think of your personal brand as what sets you apart from other professionals in your field. You’re not just another accountant, or writer, or public speaker, or project manager, or whatever it is you do for work. You are a unique person with a combination of skills, traits, and experiences that separate you from the pack. That is, everything you have to offer cannot be found in anyone else.  How you package yourself in your career is collectively known as your personal brand.  A strong personal brand establishes your place in a field and promotes your expertise. If you take your career seriously (and you totally should), you want to have a powerful personal brand in place. It can make all the difference when it comes to finding work, building a network, and creating new opportunities in the future. And all successful and cohesive personal brands start with a personal brand statement.  What Is A Personal Brand Statement?  Your personal brand statement is short, typically no more than a few sentences, but will set the tone for your entire personal brand. No pressure, right?  Don’t worry. And don’t overthink it. You can easily break down your personal brand statement so you’ll never second guess if you’re doing it right.  The best personal brand statements do three things well:  Answer what you’re the best at  Define who you serve Show your unique selling point Remember, your personal brand statement is unique to you and you alone. Essentially, it sums up what you bring to the table career-wise that no one else possibly could. Why Do You Need A Personal Brand Statement?  The last time someone asked you what you do for a living, what did you say? Chances are, without a personal brand statement developed, you simply answered with your job title.  For example, “I’m a customer service representative for Sutherland Global Solutions.” Or, if you have a job title that isn’t common or well known, you might stammer and vaguely describe what you do but…

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