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How to Package Your Genius

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Amanda Miller Littlejohn @amandamogul. Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work VISIBLE in the digital age. She’s the founder of Package Your Genius Academy, and the author of Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. SmallBizLady: You wrote a book called Package Your Genius – what does it mean to Package Your Genius? Amanda Miller Littlejohn: Package your genius is my way of capturing the act of getting intentional about how you will use your skills, gifts and talents in your lifetime. This means monetizing what they know through the creation of a product or service, writing a book to package all of the knowledge and expertise they’ve amassed over their career, delivering a presentation, pitching a business idea or writing an op ed. Basically it’s any act that takes your life-changing ideas and knowledge out of your head and puts them in a format so that others may benefit. SmallBizLady: What exactly is a personal brand, for someone who is unfamiliar with the term, and where do you establish one? Online? In person? Or a combination of the two? Amanda Miller Littlejohn: Your personal brand is what others think of you. It’s what people know about your capabilities whether or not you are available to provide that information yourself. It is a mix of how you come across in person, your reputation, but mostly what others would say about you to those who may be looking for someone who does what you do. You may think about what you stand for, if you’re trustworthy, reliable, creative, but your personal brand is also what you can be depended on for. So it’s your job to live up to your values and also communicate what you can do for others. SmallBizLady: In Package Your Genius you say there are 5 Steps to Build One’s Most Powerful Personal Brand. Can you give us…

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