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How to Effectively Manage Your Online Reviews

With such an incredible amount of business being conducted online these days, it has become critical to business owners to maintain their good reputations. Customer reviews and testimonials are a… Read more » The post How to Effectively Manage Your Online Reviews appeared first on

How To Improve Your Business’ Online Reputation

Your online reputation consists of the exposure your business has on search engines, social media, and online directories. It is imperative that you build an online reputation, not because it is the trendy thing to do, but because it is the smartest move you can make for your business. Why? Because 65% of shoppers do their research online before making a purchase and your business needs to be one of they find when looking online. In this article, we’ll go over the 5 ways you can improve your business’ reputation online. 1. Create a website with a custom domain so people can find your business online. Every business should have their own website. It’s your online calling card and should be the first thing people see when they look you up online. This is especially true for consumer electronics companies, where businesses are competing for a limited number of product categories. You can do so much in one place such as list your products, market them using blogs, and sell them by using a payment gateway. 2. Set up your social media channels. After setting up your website, the next step should be to create a profile on the appropriate social media channels. You can post photos, announcements, discounts, and sell your products on these channels. Most businesses start with Facebook, but there are other social media platforms that are niche-specific, such as LinkedIn, Angie’s List, Pinterest, etc. It is important to have a social presence because a huge number of social media users make their purchasing decisions based on what they see on social media. By putting your products and your company where potential customers are searching, you are able to reach a larger audience. 3. Register your website on online business listings If people want to find a business like yours, they will often go to authority business listing sites like Yelp for Business, Google My Business, Better Business Bureau, etc. Once your business is listed, clients can easily find you and see how you compare to other businesses in the same niche or industry. Users can leave…

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