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Digital Transformation: Why Enterprises Need Progressive Web Apps

Your customers don’t want to wait. They don’t want to wait for your app or web page to load, or for their network to catch up with their needs. They don’t even want to wait till they’re back online. No matter your business or industry, your enterprise can’t afford to make your customers wait. A […] The post Digital Transformation: Why Enterprises Need Progressive Web Apps appeared first on SmallBizClub.

How to Do Keyword Research in 2018: A Quick Guide

SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across your content, products or website. Instead, there is a much more logical reason as to why and how they found […] The post How to Do Keyword Research in 2018: A Quick Guide appeared first on SmallBizClub.

10 Steps to Better Rankings in Google

Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should […] The post 10 Steps to Better Rankings in Google appeared first on SmallBizClub.

Crucial Elements to Creating and Marketing Successful Apps

Having a mobile app makes it easier for customers to engage with your brand, but it’s not as simple as most people think. Simply making an app for your company won’t guarantee its success. You’ll also need to make sure your app has what it takes to beat the competition—and that your customers know it […] The post Crucial Elements to Creating and Marketing Successful Apps appeared first on SmallBizClub.

Why You Should Bid on Your Own Brand Terms

It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search? There are so many different strategies your business can use to […] The post Why You Should Bid on Your Own Brand Terms appeared first on SmallBizClub.

What to Do with Negative Business Reviews

No business wants negative reviews, warranted or not. In a time when consumers value reviews more and more, not only does it reflect badly on your business but Google, Facebook and co actively promote reviews because they know people want to see them. A customer may leave a review on Google, Facebook, Yelp or Trip […] The post What to Do with Negative Business Reviews appeared first on SmallBizClub.

Social Media 101 for Small Businesses

Social media has become a huge part of the business world today. Having started out as a vehicle for people to keep in touch with one another, make new friends and share fun times, it has since grown to become a core marketing tool for businesses, both small and large. For small businesses, the advantages […] The post Social Media 101 for Small Businesses appeared first on SmallBizClub.

4 Essential Digital Marketing Actions for Startups and Small Businesses

Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or […] The post 4 Essential Digital Marketing Actions for Startups and Small Businesses appeared first on SmallBizClub.

Here’s What Running Multiple Facebook Ads Does for Your Business

A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me […] The post Here’s What Running Multiple Facebook Ads Does for Your Business appeared first on SmallBizClub.

Is the Age of Social Media as We Know It Over?

I sat there in amazement. I had created an account and logged in. The result was not what I expected. The screen had filled with people I hadn’t seen in 20-30 years. Global and personal networking at scale. Social media’s potential was in front of me. Shared human consciousness and connection enabled by technology. Conversations, photos […] The post Is the Age of Social Media as We Know It Over? appeared first on SmallBizClub.

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