Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your marketing evaluation, therefore, will help you to channel your resources towards the most fruitful marketing efforts. Now since you have jumped into different platforms including Facebook, Twitter, Instagram and YouTube to shout about your business, you can go ahead and use the campaign analytics to analyze the effectiveness of your content. Use the following tips to create a valid analysis: Understand The Requirements and Target of Your Campaign: To analyze the outreach of your campaign, you must realize the aim of your campaign. So before you proceed with the evaluation, answer the following questions: How many social shares did my posts get? How much was I expecting? What is the size of my follower base? How much has it grown in the past six months or years? What is the reach of your brand on social media platforms? How are your online reviews on sites like google, yp.com or websites like Yelp? Has there been any improvement in your ratings? What are the conversion rates on website visitors? Has your email list grown? What are the average number of inbound visitors to your site? How much organic traffic are you seeing monthly? Once you determine these answers, you can use this information to compare it with your desired marketing goals. In a scenario where your campaign doesn’t create the desired effect, you can run an informative diagnosis to realize the shortcomings of your business. Once you create benchmarks for following your campaigns, you can use the available statistics to make adjustments to your strategy. It will also allow you to understand the visitors, their bounce rates and how you can use this information to promote your products and build more effective landing pages. Understand and Reevaluate The Client Requirements: Back when you started your online…
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How can you get the most mileage out of a glowing business testimonial? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1.Get It on Video Video testimonials are powerful. Ask your client to create a short 45- to 120-second video about their experience.- Jean Ginzburg, JeanGinzburg.com 2. Brag About It When someone says something positive about your company, that’s cause for celebration. Spread the word. Post it, tweet it, Instagram it and frame it. Be proud, and make it known. – Colbey Pfund, LFNT Distribution 3. Encourage Sharing I love asking my contacts to share testimonials on LinkedIn. Then my whole network sees them.- Jessica Gonzalez, InCharge 4. Create a Case Study If your business receives a great testimonial, make the most of it by creating a case study page dedicated to that client’s project on your site. Showcase the client’s objective, your execution strategy and the project’s results that warranted the glowing review. – Duran Inci, Optimum7 5. Share It Strategically When you receive a glowing review, the first thing you’ll want to do is share it everywhere, but don’t do that. That will immediately make the testimonial stale. Instead, use it strategically: Share it on one platform, and then later embed it in a press release. Use the testimonial as supporting evidence but not as the main attraction. This allows for multiple-use and won’t cause fatigue. – Nick Friedman, College Hunks Hauling Junk and Moving 6. Place the Testimonial Up Front First impressions matter. If you run a website, add testimonials on your homepage where they’ll stand out. If you run a brick and mortar business, consider building a wall of testimonials with picture and frames. Whether you have a website, a shop or an office, you want your visitors to get that glowing first impression from all your recommendations. – Nicolas Gremion, Free-eBooks.net 7.…
It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into the conversation of SEO with the mindset of “oh, we can do that later,” only leaving them wishing they had […] The post 4 Secrets to the Best SEO Strategies for Startups appeared first on SmallBizClub.
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in. This usually happens for one of two reasons: Someone else developed their site and took care of hosting, or The […] The post Are You Missing Out on These Online Free Advertising Opportunities? appeared first on SmallBizClub.
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at […] The post 10 Digital Marketing Assets You Need to Invest in Today appeared first on SmallBizClub.
If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com, 31% of all websites use some version of WordPress. WordPress makes SEO mistakes avoidable through both the platform itself and the many free plugins that are available for SEO purposes. You […] The post WordPress SEO Mistakes That Can Hurt Your Traffic appeared first on SmallBizClub.
Your customers don’t want to wait. They don’t want to wait for your app or web page to load, or for their network to catch up with their needs. They don’t even want to wait till they’re back online. No matter your business or industry, your enterprise can’t afford to make your customers wait. A […] The post Digital Transformation: Why Enterprises Need Progressive Web Apps appeared first on SmallBizClub.
SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across your content, products or website. Instead, there is a much more logical reason as to why and how they found […] The post How to Do Keyword Research in 2018: A Quick Guide appeared first on SmallBizClub.