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How to Drive Profitability, Productivity, and Accountability in your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Neen James, who is the author of nine books including Folding Time and her most recent, Attention Pays.  In 2017 she was named of the top 30 Leadership speakers by Global Guru.  For more info: www.NeenJames.com. SmallBizlady:  EVERYONE THESE DAYS IS DISTRACTED, WHY IS ATTENTION IMPORTANT TO BUSINESS OWNERS? Neen James:  That’s a good question.  People need to understand that attention is all about connection. Oftentimes it’s forgotten that we need to connect with our customers in unique ways to not only get, but to keep their attention.  Here’s one thing I know for sure, distraction decays, attention pays. The costs of distraction are personal and professional.  Unfortunately, personally – 9 people die every day because of distracted driving and professionally, $588B is lost every year in business because of not paying attention. SmallBizlady:   WHAT BENEFITS WILL BUSINESS OWNERS GET BY PAYING ATTENTION? Neen James:  There are several benefits: Attracting and retaining top talent, Increased profits, Increased add-on sales Top of mind for customers, Increased accountability of team members, Higher brand recognition Increased customer experience, and Higher customer satisfaction scores. SmallBizlady:  WE ALL THINK WE ARE PAYING ATTENTION, BUT YOU SAY MAYBE WE ARE NOT, WHAT DO YOU MEAN BY THAT? Neen James:  Think back, we have been told since childhood to pay attention.  Teachers told us to pay attention.  Parents told us to pay attention.  We even tell our kids to pay attention.  Yes, it’s quite annoying. However, we think we are paying attention.  Often, we are multi-tasking, distracted in conversations, not listening intently and frustrating those we are with.  When you are truly paying attention, it means listening with your eyes.  I learned this lesson from a 5-year-old.wo reasons. SmallBizlady:  WHAT STRATEGIES CAN SMALL BUSINESS OWNERS USE TO PAY ATTENTION TO THEIR CLIENTS? Neen James:  Oftentimes, many small business owners fail to look for opportunities to turn it from transactional to intentional.  Ideally,…

Who’s on #Smallbizchat May 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In May, we’ll continue to celebrate #Smallbizchat 9th Year Anniversary, kicking the month off in honor of National Small Business Week this week, by hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube.  We will be talking about business stainability, taxes, media, startup and profitability strategies.  Here is a list of who is on #Smallbizchat in May. May 2nd – #Smallbizchat LIVE in honor of National Small Business Week! Actionable Tips to Help Build a Sustainable Business, @AlfredEdmondJr Alfred Edmond, Jr. is SVP/Executive Editor-at-Large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all media platforms under the BLACK ENTERPRISE brand, including the magazine, television shows, website, social media and live networking events. He also hosts Money Matters, a syndicated radio feature of American Urban Radio Networks. Learn more at www.GrownZone.com. How to Understand the Trump Tax Bill and Prepare for Next Year’s Taxes, @dawnbrolin Dawn Brolin is a Certified Public Accountant, Certified Fraud Examiner, and CEO of Powerful Accounting, LLC.  Powerful Accounting is a nationally recognized accounting, tax, forensic and fraud, IRS and State Agency audit professionals as well as a QuickBooks consulting firm. Her firm can provide IRS Representation and Bankruptcy Accounting. Find out more at powerfulaccounting.com. How to Reinvent Your Business and Yourself with Garrett J. White Garrett J. White is the founder of Wake Up Warrior, Creator of Warrior Week & Author of Warrior Book. His transformative 10-year journey from broke P.E. teacher to powerful Entrepreneur and thought leader in the world of Spiritual Transformation and Financial Production is nothing short of Inspirational. He is known as the “Master Coach Mentor” and creator of the Warrior 90-Day Challenge. See more at wakeupwarriormovie.com May 9th – Getting Your Business in the News, @NWoodsMedia Nikki Woods is an author, speaker and…

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