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10 Ways to Drive Holiday Sales on Pinterest

Stand out from the competition and reach holiday shoppers that are already looking for brands like yours. We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves on Pinterest start ticking upward as early as September (two times earlier than when shoppers tend to begin exploring products on other platforms). So, why does this happen? Because shoppers use Pinterest to help them decide what to buy (finding the perfect holiday gift or tracking down the ingredients for a festive recipe). And here’s the best news: Most of the inspirational ideas that people find on Pinterest actually come from brands—87% of people on Pinterest say brands help them find the right products when planning for the holidays. So, what’re you waiting for? Here are 10 easy wins to help you reach more holiday shoppers on Pinterest this season. 1. Meet holiday shoppers where they’re at We’ve identified four main types of holiday shoppers on Pinterest: The time-saver, the gifter, the guest and the planner. Check out our holiday shopper insights to learn who they are, what they care about and how your brand can reach them with tips on relevant messaging and creative. 2. Tune into what your customers really want this holiday season Log in to our Audience Insights tool (you’ll need to have a business profile) to find out what they’re searching and saving. You’ll also be able to find data on your audience’s age, gender, location and device use to help you decide what products to feature in your ads. 3. Like gift shopping, it’s best to start earlier than you think Since holiday shoppers primarily use Pinterest to discover new ideas, it’s important to launch your holiday campaigns on Pinterest earlier than you might on other platforms. If you can reach people as they start making that list and checking it twice—before they’ve decided on a brand or product—you’re more likely to pop back into their mind when they’re ready to make a purchase. As a general…

5 Essential Mobile Marketing Strategies

Mobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a  cell phone of some kind – 77% of which are smartphones. This gives marketers a premium channel to connect with customers. However, mobile devices are intimate platforms. Consumers do not want to be bombarded with marketing ads. Online businesses therefore have to be savvy with mobile marketing strategies. This article details essential mobile marketing strategies and provides tips on how to utilize mobile marketing tactics successfully.   SMS Marketing When you consider the number of mobile marketing options available today, you may think SMS marketing is too ‘old school.’ On the contrary. Text message marketing is still one of the most cost-effective ad channels in the current paradigm and is proven to deliver a ROI. SMS marketing is proven to be so successful, it is a firm favorite with many major corporations including Coca-Cola, Domino Pizza and Walmart. The advantage of SMS marketing is that customers simply have to text a shortcode, or follow links, rather than having to remember a url or copy paste links. Consumers want convenience and speed and SMS delivers on both counts. Furthermore, using SMS as a customer service platform strengthens bonds with customers. Texting is a cost-effective way of improving your customer service program, building brand awareness, and informing customers about information you want them to know.   Location-based marketing Local businesses rely on local customers. Even if you are an online business and can make the odd sale outside your home town, most small businesses rely on local customers to breach the bottom line. Smartphones are a god-send for marketers. GPS and location intelligence means customers can identify your location from anywhere. Furthermore, brands can receive a signal when customers are in the area and send a timely SMS with a special offer. Given around 90% of text messages are opened within 15 minutes, integrating location-based tracking into your marketing strategy can help to boost sales.   Chatroom app marketing Messaging apps were never meant to be used as a marketing platform – but nor were social media networks.…

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