How long does it take for your mobile site to load? Five seconds? Ten seconds? These few seconds could be the difference between keeping visitors on your site or losing them – because people aren’t willing to wait. In fact, most sites lose half their visitors while loading.1 And 46% of people say that the most frustrating thing about browsing on their phone is waiting for slow pages to load.2 With a little help, we believe every business can have a fast mobile site. That’s why we’re launching a new set of features to test your site’s speed on Test My Site, which will show you: Your site’s mobile speed: 50% of people expect a site to load in less than two seconds.3 Find out how fast your site loads. The number of visitors you may be losing: When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.4 Learn how many people may be leaving your site during the time it takes to load. How you compare to the competition: See how your business stacks up against others in your industry. How to make your site faster: We’ll email you a personalized assessment with specific recommendations on how to speed up your site. Taking a few steps to improve your site speed can make a big difference. Yard Dog Fence Company, a Nashville fencing company that specializes in pet-friendly and child-safe fences, took the recommendations from Test My Site to significantly improve their mobile speed. They reduced the file sizes of the images on their site and now their mobile site loads in 5 seconds compared to 26 seconds. For Michael Casper, the owner of Yard Dog, it’s made a real difference: “90% of our business comes from our mobile site. Since we improved our mobile speed, we doubled our sales.” Making changes like these can help you see a real impact on your business, too – get started now with Test My Site. Posted by Yong Su Kim, VP Americas, Google…
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Heather Mohorn, owner of Momo’s Tree House, adds special hours on Google to let last-minute shoppers know when her business is open. “The holiday hours feature makes it easy to communicate [changes in hours] to customers,” she says. “It reduces the number of phone calls we receive to ask whether we’re open, which is nice when we’re busy wrapping those last-minute gifts on Christmas Eve.” With Google My Business, you can update your business info on Google for free to ensure that your phone number, address, and hours of operation are correct so customers can find you this season (and beyond). To help you make the most of the season, we put together a holiday workshop filled with tips for using the web to connect with shoppers. Preview the section on updating your holiday hours above, or watch the entire workshop at gybo.com/livestream. For a list of step-by-step instructions on how to update your hours on Google My Business, visit our help center We hope this is one thing you can easily check off your holiday to-do list. Cheers,Emily Harris, on behalf of the Let’s Put Our Cities on the Map team
Since 1992, Werkheiser Jewelers has been helping customers find the perfect holiday gift–from picking out an engagement ring to restoring cherished family heirlooms. While they’ve kept their love for tradition alive, the way they do business has changed with the times. Today, 78% of shoppers online use the Internet for holiday research.1 That includes jewelry shoppers searching for a gift for that special someone. Alyssa Rizzo-Berg, Media Marketing Manager at Werkheiser Jewelers, explains, “Maybe they’re looking to buy that first big piece of jewelry or an engagement ring. Because of Google, they’re able to find us.” We all rely on small businesses to help make our holidays special, and we rely on the Internet to help us find the right local spots. Is your business ready to connect during this busy time of year? In the next few weeks, Google and our partners are bringing hundreds of local workshops to a city near you to help your business get ready for the holidays. On October 26th, we’re also hosting a live workshop online with the U.S. Small Business Administration. Join us to learn how to create a free business listing on Google, optimize your website for mobile, and advertise online. Find a holiday prep workshop near you at gybo.com/holidays – OR – Tune in on Wednesday, October 26th at 10 AM PT/1 PM ET to watch the livestream. We hope to see you there. And from our team to yours, happy holidays! Posted by Emily Harris, Program Manager, Let’s Put Our Cities on the Map1. Ipsos MediaCT, Google Post Holiday Shopping Intentions Study, January 2015, n=1,500.