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5 Essential Mobile Marketing Strategies

Mobile devices are dominating consumerism. According to the latest figures, 95% of Americans own a  cell phone of some kind – 77% of which are smartphones. This gives marketers a premium channel to connect with customers. However, mobile devices are intimate platforms. Consumers do not want to be bombarded with marketing ads. Online businesses therefore have to be savvy with mobile marketing strategies. This article details essential mobile marketing strategies and provides tips on how to utilize mobile marketing tactics successfully.   SMS Marketing When you consider the number of mobile marketing options available today, you may think SMS marketing is too ‘old school.’ On the contrary. Text message marketing is still one of the most cost-effective ad channels in the current paradigm and is proven to deliver a ROI. SMS marketing is proven to be so successful, it is a firm favorite with many major corporations including Coca-Cola, Domino Pizza and Walmart. The advantage of SMS marketing is that customers simply have to text a shortcode, or follow links, rather than having to remember a url or copy paste links. Consumers want convenience and speed and SMS delivers on both counts. Furthermore, using SMS as a customer service platform strengthens bonds with customers. Texting is a cost-effective way of improving your customer service program, building brand awareness, and informing customers about information you want them to know.   Location-based marketing Local businesses rely on local customers. Even if you are an online business and can make the odd sale outside your home town, most small businesses rely on local customers to breach the bottom line. Smartphones are a god-send for marketers. GPS and location intelligence means customers can identify your location from anywhere. Furthermore, brands can receive a signal when customers are in the area and send a timely SMS with a special offer. Given around 90% of text messages are opened within 15 minutes, integrating location-based tracking into your marketing strategy can help to boost sales.   Chatroom app marketing Messaging apps were never meant to be used as a marketing platform – but nor were social media networks.…

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