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Getting Your Business in the News

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Nikki Woods.  Nikki is a media expert, best-selling author and motivational speaker as well as the former senior producer of the nationally-syndicated “Tom Joyner Morning Show, an urban radio show that reaches more than 8 million people each day. Her company,, helps speakers, experts, entrepreneurs and authors get the visibility they need, to build the businesses they want that generates the revenue they love. SmallBizLady:  Why is it so important for a business to get coverage by the press? Nikki Woods: Establishing yourself and your business as an expert in your field builds confidence with customers and clients. It’s also a great form of free advertising. SmallBizLady:  What are some tips for getting your business in the news? Nikki Woods: Here are a few tips to get your company noticed by the press: Create a media contact list specific to your location and industry. Send targeted pitches to your media contact list. Follow up on your pitches. Get involved in your community. Engage on social media. Stay current on trends and use ‘newsjacking’ when possible. Keep your website current and include a media section. Attend networking events. SmallBizLady:  How do you build a media contact list? Nikki Woods: The first step is to define your audience, so you know who to target. Then find local and national media outlets that fit your target audience. It’s best to look at the type of stories they cover and make sure it matches what you want to pitch to them. Do a search for all types of media—television stations, radio, podcasts, blogs, magazines, and newspapers. Look for media in your surrounding area. Often, they want stories from local businesses, so this might be the easiest way to gain press coverage. SmallBizLady:  Tell me about pitching to a media contact list. Nikki Woods: Reporters get hundreds of pitches a day. Write your pitch so that it has an…

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