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Getting Media Attention: A How to Guide

Whether you’re at the very start of your business venture or you’ve been around the block a few times, media attention is a key part of success. With so much competition on the market, setting yourself apart from other similar brands is vital. The challenge is doing so in a way that is efficient and will contribute to the positive growth of your business. Here are 7 ways to get media attention for your business: Craft a Solid Story Face the facts. No one will pay attention to your business unless you’ve created and shared an intriguing brand story. The goal is not to pull out all the stops and try to impress people but to tell the authentic story of your business. People want to know what lies behind a service or product. It is essential to create a solid brand story foundation before you start seeking media attention. While things may start off on the slow foot, the story you share with media could be making the rounds years after its initial circulation. Take advantage of that power and make your story magnetizing. To get the juices flowing, think back to a sales meeting or a time when you had to pitch your product or service. The way you actually speak about your product or service can help you form your story. Keep Your Pitch Short and Sweet While you may have a lot of ideas to share with the writer you’re pitching to, they simply may not have the time to read a lengthy pitch. In the interest of respecting your reader’s time and boosting your chances of being considered, keep your pitches short, sweet, and to the point. Let your reader know right away you have a lot to offer. Share your biggest selling points in a few dynamic, concise paragraphs and link to your website and social media accounts for more information. Focus on People Not Publications Don’t trip yourself up by creating goals to be published in certain newspapers or other sources. Yes, big names can do a lot for your brand, but you…

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