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Avoid These 7 SEO Pitfalls to Rank Better

SEO still exists to be the “talk of the town” in the digital arena! It has garnered so much attention from businesses, bloggers and everybody, who has even the minutest… Read more » The post Avoid These 7 SEO Pitfalls to Rank Better appeared first on

Is This Inappropriate Emotion Killing Your Freelance Writing Rates?

NOTE: Feel like you’re stuck with low-paying clients that will never pay higher freelance writing rates? This post is for you. Enjoy! —Carol. Want to make money from home as a freelance writer? I’ve got a question for you today, writers. How do you feel about your freelance writing rates and the clients you work with? I ask because today’s topic is just that — the feelings we have for our clients. Because business isn’t all dollars and cents. It’s also relationships. Our clients are people, too. Some of the feelings we have for them are appropriate and useful feelings, such as enjoying a client’s easygoing personality or the feeling of satisfaction that comes from successfully completing a complex writing assignment. But some feelings freelance writers have are sadly misplaced, and really hurt your ability to earn higher freelance writing rates. Check out what a couple of writers said to me recently, and I think you’ll start to see what I mean: “My client is great and has given me a rave review on LinkedIn. I’ve worked with him for years, and continue to out of loyalty, even though the pay isn’t the best.”–Shari “I’ve been writing for a ‘content mill’ and I do enjoy the work. It’s varied, the people who run it are genuinely lovely, and the man in charge has been happy to give me advice, and permission to email examples of work to clients, even though we publish without our own names on the work. “Of course the pay is very low. I earn a penny a word (in the UK). But I have some loyalty to them, because they’ve really helped me out. “I’m a qualified librarian (my degree is in English linguistics and literature, and my postgrad librarianship qualification is in information management). I can write well. Any suggestions?”-April Yes, April, I have suggestions. Let’s start with this: Don’t be misled As you can see, some freelance writers are highly susceptible to the problem of misplaced loyalty. We fall in love with our clients and stick with them, even though if they are radically…

Top 6 Reasons Video Can Boost Your Start-Up Business

Start-ups are at an interesting stage of the business cycle. This is the point where everything is just starting out, a lot of experimentations are done and learning is in… Read more » The post Top 6 Reasons Video Can Boost Your Start-Up Business appeared first on

Why you should use storytelling in your PR strategy

Storytelling may not be the most obvious route to use in PR, but it’s the most effective. It’s in our human nature to be curious and emotive about others. Utilise this and tell your audience more about you. Here’s what you need to know about storytelling for your business. Why should you do it? Storytelling The post Why you should use storytelling in your PR strategy appeared first on Small Business.

Social Media Platforms Your Company is NOT Utilizing

One of the defining marvels of this day and age is social media. Social media platforms are constantly changing the way we think about and receive information and is actively… Read more » The post Social Media Platforms Your Company is NOT Utilizing appeared first on

Online marketing tips every business owner should know

Creating a robust online presence is one of the best ways to market your business, showcase your products and services, and grow your customer base. But with so many online marketing channels, where do you start? How can you create a strong online presence that attracts people’s attention — and their dollars? Join our free webinar, Online marketing tips every business owner should know, for expert insights on getting started with online marketing. And get a behind-the-scenes look at the decisions made on the Small Business Revolution — Main Street series. What will this webinar cover Common website pitfalls to avoid Tips and tricks to get your social media posts liked, shared and seen Secrets to emails that stand out in a crowded inbox About the presenters Linzi Breckenridge, Director of Content Experience at Deluxe Corp., seeks to use remarkable content to impact the customer journey — one experience at a time. She understands the unique challenges that small business owners face because she spent 10 years running her own business and enjoying marketing roles at two startups in the San Francisco Bay Area. Elizabeth Anderson is the Director of Social Media & Content at Deluxe Corp. She is passionate about connecting brands to consumers in meaningful ways. She has 10 years’ experience developing social media strategy for national brands across numerous vertical industries. Erica Adams is the Principal Marketing Manager at Deluxe Corp. She masterfully leverages her vast experience in web and digital strategy, content marketing, and communications to drive business results. The post Online marketing tips every business owner should know appeared first on Deluxe Small Business Resource Center.

The social media mistakes you need to avoid

When you’re building a small business brand there is nothing more powerful – and cost-effective – than social media. Twitter, Facebook and Instagram can take your small local company around the world in a few clicks. One minute you could be sitting at your laptop in Chester and the next you could have a global fan The post The social media mistakes you need to avoid appeared first on Small Business.

How to Carry Out a Content Campaign in 10 Clear Steps

Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount […] The post How to Carry Out a Content Campaign in 10 Clear Steps appeared first on SmallBizClub.

CMOs: Are You Torn Between Storytelling and Driving Growth?

A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to […] The post CMOs: Are You Torn Between Storytelling and Driving Growth? appeared first on SmallBizClub.

Chris Farrell Membership Review: Is This Legit Or A Waste of Money?

You have probably seen by now that there are a bunch of internet marketing courses out there. But can these courses really teach you how to make money online? If you are asking that question, you have probably searched through several Chris Farrell Membership reviews to try and find the answer. We going to try […]

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