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Posts published in “marketing strategies”

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Marketing Strategies for Small Businesses Owners

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Kimberly McLemore, who is the CEO/Founder of the Women’s Small Business Initiative, LLC, “Your Resource for Success” Podcast Show Host on iHeart Radio, and published author of the Memoir “Deception of the Heart” A Real Look into Domestic Violence. For more info: SmallBizlady:  WHAT IS MARKETING YOUR BUSINESS? Kimberly McLemore:  It’s not uncommon for small business owners and entrepreneurs to market their businesses. As business owners we need to quickly get our names out there so we can get a return on our investment. How you communicate your business is what matters. You want people take interest in it, buy it, support it, join it, and tell friends about it. SMALLBIZLADY:  WHY IS MARKETING YOUR BUSINESS SO IMPORTANT? Kimberly McLemore:  Marketing your business is the most vital piece of the business and your business plan.  You should have a market plan in place. The plan should be able to provide details on the product or service, which ultimately determines the success of your business. Example – Service business, should be able to describe who will be doing the work, and where the work will be performed. Explain why your business is unique and what you are offering your customer.  You should know how much time it will take to complete the service and how many hours are billable to the client. SMALLBIZLADY:  WHAT IS THE BEST WAY TO UNDERSTAND AND KNOW YOUR MARKET AREA? Kimberly McLemore:  Understanding your market area helps you define your target market, who you want to do business with. What are their buying habits, needs, and frequency of purchase? Things to look for Gender type, income level, background and education level Know your Competition; Direct and Indirect. Direct competitors sell the same type of product or service. Indirect competitors sell similar products or services. Understand their strengths and weakness.  And, market need, explain why there is a need for your…

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