The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and […] The post Content Marketing is More Important Than Ever: Here Are 5 Reasons Why appeared first on SmallBizClub.
Posts published in “Marketing Plans”
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Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But the reality is that context is everything—some tasks are candidates for outsourcing and some belong in-house. It all depends on […] The post In-House vs. Agency: Where to Keep Your Marketing Tasks appeared first on SmallBizClub.
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount […] The post How to Carry Out a Content Campaign in 10 Clear Steps appeared first on SmallBizClub.
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to […] The post CMOs: Are You Torn Between Storytelling and Driving Growth? appeared first on SmallBizClub.
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a popular influencer. Despite the recent uptick in interest surrounding influencer campaigns, however, any entrepreneurs and marketing managers are making simple, […] The post Why You Should Look to Your Employees During an Influencer Campaign appeared first on SmallBizClub.
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you […] The post Are You Sure That Your Customers Are Online? appeared first on SmallBizClub.
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual […] The post How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust appeared first on SmallBizClub.
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs? […] The post 5 Smart Ways to Repurpose Content appeared first on SmallBizClub.
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions taken […] The post Marketing Personas for the Modern World appeared first on SmallBizClub.