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Posts published in “Market Segmentation”

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Marketing Personas for the Modern World

Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions taken […] The post Marketing Personas for the Modern World appeared first on SmallBizClub.

How to Find the Perfect Niche for Your Product

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone. […] The post How to Find the Perfect Niche for Your Product appeared first on SmallBizClub.

The Most Successful Way to Market to Millennials

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that someone wants to join. That’s part of what we do at my company, and that’s what Nielsen did in The Millennials […] The post The Most Successful Way to Market to Millennials appeared first on SmallBizClub.

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