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How to Leverage Facebook Ads for Your Small Business

It’s getting harder and harder to reach your audience online these days. Emails are going unopened. Social media newsfeeds are getting more clogged, making it harder for your update to be seen. One proven channel for reaching your audience, however, is Facebook ads. Because there are many ways to engage your social media audience with Facebook, you can maximize your reach and find new customers. Here’s how. Decide on a Goal Don’t waste your valuable advertising dollars if you don’t have a goal in mind for your Facebook advertising campaign. What are you trying to achieve? Send traffic to your website or landing page to sign up for a webinar Get more likes on your Facebook page Get people to sign up for your newsletter Generate sales Set a specific number for your goal (“we want 50 new visitors a day to our site from our Facebook ad.”) so you can measure against it. Choose the Best Ad Format Facebook keeps expanding its ad offerings, making it more and more appealing to businesses. Video Ads: Did you know that over 100 million hours of video are watched on Facebook every day? That makes video ads even more compelling. Slideshow Ads: If you don’t have the desire to create videos, try slideshow ads. They’re great for highlighting your product line. Canvas Ads: If you have a story to tell, use the multimedia ad format, Canvas. It’s great for engaging a mobile audience. Photo Ads: Put one product front and center with photo ads. These appear on the right side of your news feed. Be mindful that only 20% of the ad can be text or if will be rejected by Facebook. Boosted Posts: Amplify existing Facebook content with boosted posts to get it in front of your page’s fans as well as even more people. Augmented Reality Ads: Here’s a very of-the-minute ad option: augmented reality (AR) ads. Users can, for example, try on a pair of glasses through the ad interface and their camera. Likely, some of these options is a better fit for you than the others. Start with…

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