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Posts published in “lead generation”

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How to Use Business Texting to Retain More Clients

Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly, it’s about time. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the […] The post How to Use Business Texting to Retain More Clients appeared first on SmallBizClub.

Local SEO for Lead Generation

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally. Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you’ll learn if you give a listen: The driving factors in organic placement Key aggregators often missed in citations How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Gated Content

Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing […] The post Gated Content appeared first on SmallBizClub.

4 Tips for Using Facebook Lead Ads

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […] The post 4 Tips for Using Facebook Lead Ads appeared first on SmallBizClub.

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals written by John Jantsch read more at Duct Tape Marketing If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that! Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? Here’s how I believe you should approach lead generation for your business. Define your ideal client Hopefully, you have a pretty good idea of who makes an ideal client for your business, but if not, you should figure that out ASAP.  To get started, it’s easiest to target the group you can help the most, the fastest because you’ll probably be able to demonstrate how you can get quick results and build raving fans. Develop a client generation system I have worked with a lot of service professionals, and from what I’ve seen, most of them want to work with roughly ten of the right clients at any given time. That’s it. The typical service professional acquires new clients by attracting a lead that wants to meet and learn about how they might help them. Let’s say you have four clients now and you’d like to get six more. If one in four meetings turns into a new client (this is very low for our approach but will use this for easy math), it will take 24 meetings to get those additional clients you’re looking for. You need to ask yourself what it takes to schedule consistent appointments and how you can increase the conversion…

Leverage “Free Stuff” to Generate More Leads

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers […] The post Leverage “Free Stuff” to Generate More Leads appeared first on SmallBizClub.

The Role and Importance of Lead Generation for Your Online Business

Several businesses are struggling today primarily because of sales. These struggles might be the cause of poor economy or lack of competent sales teams. At the same time, business owners… Read more » The post The Role and Importance of Lead Generation for Your Online Business appeared first on Noobpreneur.com. Powered by WPeMatico

Innovators podcast @ Stanford

A fun interview at Stanford about some old things and new ones. https://soundcloud.com/innovatorsradio/s1e5-steve-blank-lean-startup Founders 2:15: Founders and dysfunctional families 3:55: Operating in chaos 7:18: Mentorship is a two-way street 11:50: Founders are artists 14:03: Failure=experience 17:27: Rules for raising a family if you’re a founder Startups 19:25: Startups are not smaller versions of large companies 22:03: How I-Corps and H4X were born 26:25: Your idea is not a company 31:19: Why the old way of building startups no longer works 32:53: Origin of the Lean Startup 34:24 Why the Lean Startup Changes Everything in the Harvard Business Review 35:28: How innovation happens Company/Government Innovation 41:37: Innovation is different in companies and gov’t agencies 42:35 The Innovation Pipeline 43:30  Deliverable products and services not activities 44:25  GE & Procter and Gamble and Lean 46:44: Startups disrupting things by breaking the law Government Innovation 51:12: Fighting continuous disruption with continuous innovation 52:08: How governments innovate 53:58: The U.S. government goes Lean 56:00: Customer Development versus Design Thinking 57:54: Innovation from the battlefield to the boardroom Powered by WPeMatico

10 Investor Approaches To Avoid When You Need Funding

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Both of these approaches are a waste of your time and theirs. The best professional investors receive dozens of proposals a day, so they are conditioned to look for quantitative data, rather than passion, for credibility and potential. They also look for entrepreneurs they know from past experience and warm introductions, or for evidence that you have previously built a successful startup, and sold your last one for maybe $800 million. If you are not in that rare category of known and proven entrepreneurs, you should avoid the following list of my top ten turnoffs that I have personally experienced as an angel investor. These will put your proposal in the circular file, and even future good opportunities from you may go to the bottom of my list: “Give me a call to hear about an opportunity that can’t fail.” Teasing or spamming an investor is not the way to his pocketbook. Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. Every pitch should start with a concise statement of the problem and your innovative solution. “Attached is a copy of my full business plan for your review.” Too much detail at first contact is just as much of a turnoff as no information. The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I don’t have a business plan, but the technology is disruptive.” Investors are buying part of the business, not the product or service. They only want a quick overview of the product, not detailed features and patent secrets. If you haven’t yet finalized the business model, cost projections, and customer…

6 Mindset Elements Required For Disruptive Startups

One of the business ironies that many entrepreneurs have learned the hard way in the past is that ideas which are truly disruptive carry the highest risk of failure, take the longest to gain traction, and thus are the least likely to get external funding. So some entrepreneurs stick with incremental solutions, avoiding more transformational or adaptive solutions implying disruptive change. In the past, only a few entrepreneurs, like Steve Jobs and Bill Gates, maintained the passion, patience, and determination to accomplish disruptive change in the marketplace. Today with the growing number of disruptive technologies available, like cloud computing, wireless sensors, Big Data, and mobile devices, an incremental solutions mindset is no longer enough to win. John Sculley, in his classic book “Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses” argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change. He coins the term “adaptive innovator” for the required mindset to characterize the required focus. I strongly support the key principles he outlines as required to drive the mindset to make business leaders successful in this new world, both in established companies as well as startups. I have summarized or paraphrased the points here, to add my own focus and experience with new entrepreneurs and startups: Be forever curious and an optimist. Adaptive innovator entrepreneurs are inspired by what’s possible, but focus on what’s probable. Great entrepreneurs aren’t just dreamers, they are doers. They wake up each day re-energized and optimistic, curious about the world around them, but always committed to getting real things done. Unpack your best ideas. Unpacking an idea is about taking deep dives into it; twisting and turning it to see the concept in different ways. The deeper your dive into an idea, the more creative will be your insights. Ideas without context are just a commodity. Context comes from experience. Trying and failing is an experience building-block to get context. Learn more every day in layers. Let every new bit of learning spark your curiosity to build a new layer…

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