Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly, it’s about time. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the […] The post How to Use Business Texting to Retain More Clients appeared first on SmallBizClub.
Posts published in “lead generation”
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Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally. Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you’ll learn if you give a listen: The driving factors in organic placement Key aggregators often missed in citations How using the right extensions can increase your click-throughs Key takeaways from the episode and more about Justin Sturges: To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Connect on LinkedIn. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.
Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing […] The post Gated Content appeared first on SmallBizClub.
Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […] The post 4 Tips for Using Facebook Lead Ads appeared first on SmallBizClub.
Perfecting Your Lead Generation Efforts: A Guide for Service Professionals written by John Jantsch read more at Duct Tape Marketing If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that! Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? Here’s how I believe you should approach lead generation for your business. Define your ideal client Hopefully, you have a pretty good idea of who makes an ideal client for your business, but if not, you should figure that out ASAP. To get started, it’s easiest to target the group you can help the most, the fastest because you’ll probably be able to demonstrate how you can get quick results and build raving fans. Develop a client generation system I have worked with a lot of service professionals, and from what I’ve seen, most of them want to work with roughly ten of the right clients at any given time. That’s it. The typical service professional acquires new clients by attracting a lead that wants to meet and learn about how they might help them. Let’s say you have four clients now and you’d like to get six more. If one in four meetings turns into a new client (this is very low for our approach but will use this for easy math), it will take 24 meetings to get those additional clients you’re looking for. You need to ask yourself what it takes to schedule consistent appointments and how you can increase the conversion…
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers […] The post Leverage “Free Stuff” to Generate More Leads appeared first on SmallBizClub.
Several businesses are struggling today primarily because of sales. These struggles might be the cause of poor economy or lack of competent sales teams. At the same time, business owners… Read more » The post The Role and Importance of Lead Generation for Your Online Business appeared first on Noobpreneur.com. Powered by WPeMatico