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Writer Websites That Fail: Avoid These Cringe-Worthy Moves

Many freelance writers tell me they’ve never gotten a nibble off their writer websites. If this is you — or you have yet to put up a writer site — let me spotlight some of the biggest problems right now. See, there are some basic approaches, and some key phrases, that you really want to avoid on writer websites. These blunders make you seem, variously: Desperate Pushy Snobby Self-involved Uninterested in doing client work Want to skip all that and put together a writer website that presents you as a strong candidate for freelance jobs? Here are the moves to avoid: 7 Phrases to delete from writer websites Here’s a collection of popular phrases I see on writer websites — and they honestly make me cringe every time. I would love to write for you — File this under ‘stating the obvious.’ It sounds like you’re frantically pushing to get a client, any client. You wouldn’t have a writer site if you weren’t looking for clients, right? We know you’d looove to write for prospects. The question is, how are you making them feel they’d love to hire you? This phrase doesn’t do it. Let me help you — I know, you’re trying to seem accessible. But it just sounds desperate. There’s sort of an unspoken ‘please, I beg of you’ in here. I can write anything — This probably seems like an appealing approach. But the fact is, few writers can really write every type of assignment. Most good writers specialize in some particular types of writing — they do content marketing, or write brochures, or magazine articles. Trying to be all things to all clients doesn’t win on writer websites, as most prospects are looking for someone with experience with their particular industry, or the type of writing they want done. I also write poetry/novels — You might think showing your creativity will impress. But if you’re shooting for business clients, all it means to them is, “Woo-woo artsy person who wants to follow their muse — and who won’t really care about my deadlines.” I’m a new…

Carbyne wants to replace outdated 911 systems

Israel-based Carbyne has developed an emergency call-handling platform, supported by an ecosystem that integrates live video streaming, location services and texting capabilities. After Amir Elichai, founder and CEO, was robbed on Tel Aviv beach in 2013, he called the police and had to trudge through a tedious, long-winded conversation with the dispatcher (“Where are you, what happened, etc.”) before help was finally sent. Out of frustration, he started Carbyne. “If Uber and the pizza delivery guy can determine where we are, why can’t 911?” The company is currently focused on what they call, “time to dispatch” – the duration from when the call is placed to the moment services are sent to the field. To minimize this length, two crucial pieces of information need to be delivered: exact location and an understanding of the situation. They’ve achieved this by utilizing device-based location technology, but stepped up the game with an indoor positioning solution where first responders can pinpoint a caller’s location within a one-meter accuracy, within a matter of seconds. To assess the situation, they’ve implemented live video streaming, which is accessed through the caller’s permission. “When you combine the two, it cuts the dispatch time by 60-65 percent. In terms of saving lives, that’s huge,” Elichai explained. The biggest challenge Emergency response systems are based on landline technology. They’re unable to take advantage of smartphone capabilities such as chat, video or GPS. Rather than trying to integrate their platform into these legacy infrastructures, Carbyne plans to replace them all. They’ve already deployed systems in Israel, Asia, Europe and Latin America, and recently signed their first deal in the United States with Fayette County, Georgia. Despite the platform’s clear benefits, the challenge lies within strict government regulations, varying from country to country, municipality to municipality. “First you have to convince the authorities,” said Elichai. “Some of them are curious, some of them have fears with new technologies, such as cybersecurity threats. You’re changing and disrupting the way they work so you have to educate them and show them how this system can help them.” Though they’re currently focused on dispatch…

HubSpot Launches Small Business Marketing Tool for Beginners

Small business marketing is not as simple as used to be, and the constantly shifting technological landscape may be partly to blame. HubSpot’s new Marketing Hub Starter has been created to simplify the process for small business owners. According to HubSpot (NYSE: HUBS), the Marketing Hub Starter platform was specifically designed with small businesses in mind. With this new solution, businesses will have access to all of their marketing tools in one platform. At the same time, HubSpot is going to be offering comprehensive marketing solutions that are more affordable. Kipp Bodnar, CMO of HubSpot, explained the challenges small businesses face when it comes to deploying their marketing strategy. In a recent release, Bodnar said, “Historically, small businesses looking for an economical way to get started with marketing have had to cobble together disparate point solutions to perform tasks like sending emails and targeting ads. Unfortunately, what they save in dollars they often lose in time spent trying to connect and manage all of those systems.” HubSpot Marketing Hub Starter Features Powered by HubSpot’s free CRM, Marketing Hub Starter removes the need to manage disconnected tools and data on different platforms. This means you will have more time to actually market your business. You can now convert traffic into leads with ads and forms while engaging with your audience with personalized email marketing. The email marketing includes drag-and-drop email editor and post-send analytics. And according to HubSpot, the reporting goes beyond email opens and clicks. It tracks returning contacts, top personas, engagement over time, ad performance, and more. The integrated tools include forms, lead ads, email marketing, list segmentation, HubSpot CRM, and reports. Marketing Hub Starter comes with all these tools and it is now available starting at $50 per month for 1,000 contacts. There are additional tiers for companies with more contacts. What is HubSpot? HubSpot offers inbound marketing and sales software to help organizations attract visitors, convert leads, and close customers. HubSpot provides a comprehensive marketing solution for today’s digital and ecommerce businesses. In addition to tools for email, websites, SEO, marketing automation, landing pages, analytics, social media and…

Social Media Tactics and Strategies That Will Work for Your Business

Most services that offer social media analytics such as sharedcount emphasize the changing nature of social media marketing. If you are using social media to generate new leads and get… Read more » The post Social Media Tactics and Strategies That Will Work for Your Business appeared first on

Malta paves the way for a decentralized stock exchange

Malta AKA “Blockchain Island” has been making waves lately in the world of cryptocurrency and governance. Their latest move involves the crypto exchange Binance and the ICO builders at Neufund. The plan is simple: Neufund will help MSX, the Malta Stock Exchange’s skunkworks, create tokenized securities. Binance has agreed to carry these securities on its own exchange, essentially creating a straight path to regulated tokens via the already regulated Malta Stock Exchange. In short, this enables Malta to become the first country to be able to offer tokens alongside traditional equities as well as an easy way to go public in multiple ways including via ICO. The plan is still in the pilot stage. This year they will begin “the public offering of tokenized equity on Neufund’s primary market which may later be tradable on Binance and other crypto exchanges pending regulatory and listing approvals” said Neufund CEO Zoe Adamovicz. “We are thrilled to announce the partnerships with Malta Stock Exchange and Binance, that will ensure high liquidity to equity tokens issued on Neufund. It is the first time in history, that security tokens can be offered and traded in a legally binding way. The upcoming pilot project will allow us to test the market’s reaction and realize the overall project idea in an environment with minimized risk.” said Adamovicz. “We are delighted to welcome Neufund as our key partner in building a Blockchain-based exchange that is fully integrated with established financial markets. With the upcoming pilot project we become a worldwide pioneer in digital finance,” said Joseph Portelli, chairman of the Malta Stock Exchange. This move is interesting in that it offers a parallel track to companies wishing to go public via token sales. While even the terminology isn’t completely hashed out in regards to the future of these systems, having a spot like Malta lead in the matter of token sales selling alongside equities is a solid decision. Malta is increasingly becoming the testbed for these sorts of experiments and, even if this is not yet a real project, it could create a turnkey solution for ICO launches…

Ofo shuts down many international markets to focus on profitability

Chinese bike-sharing company Ofo is entering a new phase. After a period of aggressive growth, the company is looking back at its international markets and focusing on the most promising ones. A couple of weeks ago, the company issued a press release highlighting some of the priorities outside of China. As part of this move, Ofo co-founder and CEO Dai Wei is going to be directly in charge of international markets. “It’s a new strategical phase on the international front,” Ofo France General Manager and Head of EMEA Laurent Kennel told me. “The company wants to focus on the most mature and promising markets.” So it means that Ofo will stop altogether in some countries, such as Australia, Austria, Czech Republic, Germany, India and Israel. At the same time, there are some markets that work quite well. In particular, the press release highlights Singapore, the U.S., the U.K., France and Italy. But even if you look at a more granular level, Ofo is going to focus on some specific cities in particular going forward. As Quartz and Forbes highlighted, Ofo hasn’t been a massive success in smaller American cities. “In the U.S., some markets work better than others, and they’re going to focus on that,” Kennel said. Instead of operating in dozens of American cities, the company is going to scale back and focus on the most important ones. In France, Ofo has only been available in Paris for instance. Numbers are encouraging as the company handles 5,000 to 10,000 rides a day with 2,500 bikes. “[In Paris,] We crossed an important milestone to prove that our business model is sustainable,” Kennel said. “Our revenue covers all our operational and maintenance costs.” That doesn’t include occasional investments to purchase new bikes. Overall, Kennel was quite optimistic about those remaining markets. By focusing on a limited number of cities, the company can invest properly on each of those markets. In Europe, Ofo is going to focus on the U.K., France and Italy. Just like in the U.S., Ofo is also reducing the number of cities in the U.K. and Italy. The…

Creating Great Business Newsletters Doesn’t Have to be Hard, See This (INFOGRAPHIC)

A new infographic from email marketing platform looks to help you create the ultimate newsletter with a checklist of things you should include. Appropriately titled “The Ultimate Retail Email Newsletter Checklist,” the infographic has some suggestions for how you can make your newsletter stand out. An email newsletter lets your business connect with your customers, establish yourself as an expert in your field and build a long-term relationship with your audience. But creating the right newsletter takes some doing. Does Email Marketing Still Work? Yes, it does, and it has some great ROI. But in order to make it successful, you have to personalize and optimize your email campaigns. According to eMarketer, the share of total revenue attributed to email marketing rose from 17% in 2016 to 21% in 2017. How to Create an Email Newsletter In an official post on the moosend blog, content writer Ine Alexakis says you need to make the emails you create count and not make mistakes. With that in mind, here is the checklist to help you make that happen. Create the Best Content It all starts with getting your content in tip-top shape. This means a well-edited email that is coherent and cohesive without typos. Alexakis says, “Spelling and punctuation play an important role in every published document and online newsletter campaigns are no exception.” If there are mistakes in your newsletter, it won’t be farfetched for readers to connect them with how you run your business. Other suggestions in this section of the infographic include adding personalization, A/B testing, sending from a “reply to” account and occasionally sending from different email addresses depending on the occasion. Target the Right Audience Send your newsletter to the right lists and segments. As Alexakis says, you can’t be all things to all people, so choose the segments carefully. While on the subject of reaching out, make sure you always update your lists and check to see your contacts are opted-in. Tweak for Best Results In this stage of creating your newsletter, you need to do some more tweaking and make sure your images and overall…

Pre-employment Credit Checks & Working at Home: Is Your History Hurting You?

Do the words “credit check” make your stomach drop? You’re not alone! Many of us have wound up with a bit too much debt from time to time, especially when we’re trying to raise families or bounce back from the Great Recession. There might even be a blemish or two that we’re still working diligently […] The post Pre-employment Credit Checks & Working at Home: Is Your History Hurting You? appeared first on The Work at Home Wife.

Easy Residual Income Ideas for Freelance Service Providers

Diversifying your income is important, especially when you’re running your own business. It helps ensure you aren’t putting all of your eggs in one basket and gives you variety. If one income stream dries up, you will still have the others to fall back on. If you offer a service-based business, one way to diversify […] The post Easy Residual Income Ideas for Freelance Service Providers appeared first on The Work at Home Wife.

Lifebit raises $3M to scale-up AI-powered analysis of DNA data

Making sense of DNA data is a two-step process, namely the biochemical-sequencing of the DNA and the analyzing and extracting insights from the sequenced DNA data. As of today in 2018, the first part of this process is now almost fully automated requiring minimal human intervention. Even sequencing costs have dropped below $1,000 and soon they will reach $100, according to the industry. The second part of the process, however, is a long way from being automated because it’s very complex, time-consuming and requires highly specialized experts to analyze the data. Now a startup plans to address this problem. London-based Lifebit is building a cloud-based cognitive system that can reason about DNA data in the same way humans do. This offers researchers and R&D professionals, with limited-to-no computational and data analysis training, and their corresponding organisations (ie. pharmaceutical companies), a highly scalable, modular and reproducible system that automates the analysis processes, learns from the data and provides actionable insights. It’s now closed a $3m (£2.25m) Seed funding round led by Pentech and Connect Ventures, with participation from Beacon Capital and Tiny VC (AngelList). The company is simultaneously announcing the launch of its first product, Deploit, what it claims is the world’s first AI-powered genomic data analysis platform, and, says the company, is already being trialled by major pharmaceutical and biotech companies. The main “competitor” for Lifebit is the DIY process of analysing and getting actionable insights out of genomics and biodata. Organisations, both in industry and research, build custom software and hardware solutions to be able to analyse the huge volumes of genomic and biodata at scale. This leads to a large waste of resources since custom software and hardware is expensive and hard to scale and maintain. A few platforms have been created like DNAnexus and SevenBridges. However, these platforms tend to lack flexibility, don’t integrate with the way the vast majority of bioinformaticians work, operate like black boxes which fail to provide the user with full control and transparency, can be very costly to use, and enforce lock-downs. All in all, if the user stops using these platform,…

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