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Mira launches a device for more accurate fertility testing in the home

Mira, launching today at TechCrunch Disrupt SF 2018, is a new device that aims to help women who are struggling to conceive. The Mira Fertility system offers personalized cycle prediction by measuring fertility hormone concentrations in urine samples, telling women which days they’re fertile. The system is more advanced and accurate than the existing home test kits, the company claims, which can be hard to read and aren’t personalized to the individual. The company behind Mira, Quanovate, was founded in late 2015 by a group of scientists, engineers, OBGYN doctors, and business execs to solve the problem of the unavailability of advanced home health testing. “I have a lot of friends who, like me, [prioritized] their career advancement and higher education, and they tended to delay their maternal age,” explains Mira co-founder and CEO Sylvia Kang. “But there’s no education for them about when to try for a baby, and they have no awareness about their fertility health,” she says. Kang received an MBA at Cornell Johnson, went to Columbia for an MS in Biomedical engineering and received at PhD in Biophysics from University of Pittsburgh, before working as a Business Director at Corning where she was responsible for $100 million in global P&L, which she left to start Mira. She says that women’s hormones are changing daily, and everyone’s profiles differ due to their lifestyle, stress levels and other factors. The only way to accurately track fertile days, then, is through continuous testing – something that’s been difficult to do at home. To solve this problem, the team worked to develop the Mira system, which includes a small home analyzer, urine test strips, and an accompanying mobile application. The home analyzer miniaturizes lab equipment for home use, and brings down the cost. To use the system, the woman places the test strip into the device which then uses immunofluorescence technology to read the results. Currently, the device tests for the presence of luteinizing hormone (LH), which is an indicator of ovulation. However, the company has already has plans to update the device so it can test for other hormones in the near future. (It’s FDA-cleared…

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