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InVision deepens integrations with Atlassian

InVision today announced a newly expanded integration and strategic partnership with Atlassian that will let users of Confluence, Trello and Jira see and share InVision prototypes from within those programs. Atlassian’s product suite is built around making product teams faster and more efficient. These tools streamline and organize communication so developers and designers can focus on getting the job done. Meanwhile, InVision’s collaboration platform has caught on to the idea that design is now a team sport, letting designers, engineers, executives and other shareholders be involved in the design process right from the get-go. Specifically, the expanded integration allows designers to share InVision Studio designs and prototypes right within Jira, Trello and Confluence. InVision Studio was unveiled late last year, offering designers an alternative to Sketch and Adobe. Given the way design and development teams use both product suites, it only makes sense to let these product suites communicate with one another. As part of the partnership, Atlassian has also made a strategic financial investment in InVision, though the companies declined to share the amount. Here’s what InVision CEO Clark Valberg had to say about it in a prepared statement: In today’s digital world creating delightful, highly effective customer experiences has become a central business imperative for every company in the world. InVision and Atlassian represent the essential platforms for organizations looking to unleash the potential of their design and development teams. We’re looking forward to all the opportunities to deepen our relationship on both a product and strategic basis, and build toward a more cohesive digital product operating system that enables every organization to build better products, faster. InVision has been working to position itself as the Salesforce of the design world. Alongside InVision and InVision Studio, the company has also built out an asset and app store, as well as launched a small fund to invest in design startups. In short, InVision wants the design ecosystem to revolve around it. Considering that InVision has raised more than $200 million, and serves 4 million users, including 80 percent of the Fortune 500, it would seem that the strategy is…

As product development incorporates more feedback, development toolkit productboard raises $8M

Since its debut on the TechCrunch Disrupt stage in September 2016, demand for a service like productboard, which gives companies a holistic view of product development and encourages input from across an organization, has only gotten more acute, according to company chief executive Hubert Palan. Now, with an $8 million commitment from Kleiner Perkins Caufield & Byers, with participation from Index Ventures, Credo Ventures, Reflex Capital and Rockaway Capital, alongside a host of angel investors, the company is looking to expand its sales and marketing and product development efforts to bring the benefits of its toolkit to more companies. In the two years since TechCrunch last saw productboard, the company’s user base has grown significantly, from 100 customers in 2016 to more than 1,200 companies today, spanning a broad range of industries. For Palan, the company’s growing user base (which now includes medical device companies, academic publishers and news organizations in addition to traditional digital product developers) is proof of a new demand in the market for more inputs around product design and development. “Every company is now a digital company,” Palan said. “So every company needs to worry about digital product design.” The company’s toolkit still includes features that allow it to hoover up information from customer support tickets, emails, input from sales teams and user research, to organize and prioritize features that need to be built. But now, the company’s services allow anyone in an organization (with the proper access) to provide feedback and track the process of product development. “Product Excellence is no longer optional,” said Palan in a statement. “These days competitors arise in a matter of months, not years. Customer loyalty is declining and users will happily switch to a competing solution that offers a better product experience. It’s more critical than ever to get the right products to market faster.” As part of the financing, Kleiner Perkins’ new general partner, Ilya Fushman, will join the company’s board of directors. Fushman, who was integral in locking down productboard’s seed financing when he was at Index Ventures, has a long product history from his time at Dropbox, and…

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