People go to Instagram to connect and communicate with businesses they love. In fact, more than 200 million daily active Instagrammers visit a business profile each. With Instagram influencing 75 per cent of purchase decisions, it’s more important than ever to have a robust strategy for your brand on this booming social platform. Instagram is The post Instagram Stories: How you can use video and photos to build your business appeared first on Small Business.
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As social media sites add more and more features, it can be challenging to stay on top of what really works for your small business. That’s what I’m here for! To help you navigate the world of social media marketing, and Instagram in particular. If you’ve been successful at engaging your audience on Instagram consider adding Instagram stories to your marketing strategy. What are Instagram Stories? You may have noticed circles with profile pictures at the top of your home feed on Instagram. Click one, and you’ll see videos and photos compiled to tell — you guessed it — a story. Usually, there’s a theme, like a behind-the-scenes tour of a chocolate factory or exclusive access to an event. Stories only appear for 24 hours (though you can also pin them to your profile to extend their value). The benefit of Stories is that they stay at the top of your followers’ feeds, greatly increasing the likelihood of them being viewed. Stories are wonderful marketing tools in that they help your followers get to know your brand in more than a single photo. You can craft a narrative using not only the video or images you upload but also with added text and links. Here’s how to get started. Plan Ahead Creating Instagram Stories may take a little forethought, so add them to your marketing calendar. If you know you have a big event coming up or are releasing a new product, these are excellent subjects for a Story. While you don’t need to have a script and professional videos/photos, you should have at least an idea of what you want to include. Center your components around that theme rather than just throwing a bunch of photos together and calling it a Story. You can even create a regular schedule for your Stories. Maybe Monday you focus on a product, Wednesday you interview one of your employees, and Friday you do something fun that engages your audience. Set a Goal To help you figure out that theme and actually get results from your Story, set a goal. Are you trying…
Ephemeral content or content that stays viable for 24 hours from the time of its upload on social media has helped to garner attention towards brands since a couple of… Read more » The post How to Design Instagram Stories – 6 Tips to Wow Your Audience appeared first on Noobpreneur.com.