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Posts published in “instagram marketing”

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Shopping on Instagram (and Beyond) – What to Expect

Instagram as it stands is crucial to the development of businesses everywhere. Whether it’s paying Instagram influencers to promote brands, managing user-generated content campaigns, or purchasing Instagram ads, Instagram has developed as one of the premiere apps for businesses looking to increase their brand awareness. Since the 2016 launch of the “Instagram Business Profile,” in which Instagram began to offer analytics data and a user-friendly advertisement creation system, the number of businesses marketing on Instagram has risen from 1.6 million in 2016 to 15 million in 2017 to a whopping 25 million today. According to Instagram’s internal data 80% of Instagram users follow business accounts, and according to eMarketer, 71% of businesses in the United States have Instagram accounts. Instagram Business users have been employing tools such as branded hashtags (hashtags increase engagement by at least 12.6%), user-generated content campaigns (users are 4.5% more likely to engage with your brand if you employ influencers), and Instagram analytics and public data that reveals information such as top-performing post-types (tip: photos with faces get 38% more likes) and the 80/20 rule (20% of content should be promotional and 80% should focus on engagement) to gain followers and increase brand awareness ( Now, Instagram has developed a method to translate that brand awareness directly into sales. According to The Verge, Instagram is in the process of developing a tie-in shopping app that allows Instagram users to browse the goods of businesses they follow and directly purchase them. This app intends to make it easier for users to reach and purchase content they already enjoy, and in turn makes it easier for businesses to remind individuals who enjoy their content that they are more than just a page with great content, but a brand with products users can take home. This app will be particularly helpful in promoting small businesses in the world of online shopping, which attracts 79% of shoppers in America. Online shopping for small businesses has been historically dominated by websites such as Amazon that bring products of all different types together on an accessible platform, but that does not promote individualized content…

4 Mistakes That You Can’t Afford To Make in Instagram Marketing Campaign

Gone are the days when Facebook was the only sole platform where people used to market their business. Especially after the recent data mining case on Facebook, you should get… Read more » The post 4 Mistakes That You Can’t Afford To Make in Instagram Marketing Campaign appeared first on

Instagram Promotion Can Drive More Sales for Your eCommerce Business – Here’s How!

As the owner of an e-commerce venture, you must be aware that how important it is to get your marketing strategies right to create a truly strong brand presence online.… Read more » The post Instagram Promotion Can Drive More Sales for Your eCommerce Business – Here’s How! appeared first on Powered by WPeMatico

Instagram 101: How to Leverage This Platform as an Entrepreneur by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor If by chance you have not heard, Instagram is officially allowing people to schedule posts through third party apps. In the past, people could use apps to set up their posts in advance, but they still had to physically have their phones in their hands when they wanted the post to go live. This development is something that many people have been asking for. If you have been hesitant to join Instagram, there has never been a better time. Now that you do not have to physically be at your phone to post something, it is easier than ever to develop a strategy and implement it. And you will be reaching a wide audience — there are 500 million active users daily. So, where do you get started on Instagram? Have a Plan. Instagram seems deceptively simple at first. Many believe that all you have to do to be successful is to take a picture with your phone and upload it. But, of course, the reality is slightly more complicated than that. If you are considering starting an Instagram strategy, take some time to ask yourself some questions. What will you be posting? Will you focus more on quotes? Will you take pictures of your office? A mix of both? How will you relate these posts back to your brand? Your goal should be to have a cohesive feed. Think of what people will look at when they click on your profile: your description, your icon, and your first few posts. If everything flows together and is aesthetically pleasing from the outset, people will be more likely to follow. You should also have a plan for how often you will be posting. Posting consistently is how you build a dedicated following. Of course, scheduling apps make this simpler than ever! Format Your Posts Properly. Now that you have decided what you are going to post, it is important for you to know Instagram’s unique culture. What images get the most response, and when should you post them for maximum engagement? Here are…

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