Bigger can be better when a company is able to provide a quality product coupled with an aura of uniqueness. Apple has been able to handle this balancing act on its tremendous run up to become the most valuable company (in market capitalization) on the planet. What are some lessons that small businesses can learn from Apple? Let’s revisit how Apple, in its second run, became such a commercial juggernaut. Apple’s brand is synonymous with innovation, uniqueness, and quality. This is important because Apple products are never the cheapest, yet the customer is still willing to pay extra for the Apple experience. Small businesses, in general, cannot compete on price. The customer experience matters! Apple has created a loyal community of advocate and influencers that get access to pre-release products to evaluate and to provide candid critique. Small businesses, whether you are a restaurant or a service business should consider fostering such a community of customers and influencers to share their story with others. The advent of social media and blogs provide an inexpensive way to advertise a small business brand. Small businesses are known for their unique products and personalized service. The niche that is served is desirable for the “creative class” among us. The fine line, however, between Bold vs. Overdone is extremely difficult to know. This is very important because small business sustainable revenues are tied by choosing the right product that brings satisfaction to a good segment of its customer community. Apple understands their customer segment very well and has built their products to serve the needs of teens and young adults. The loyalty to a brand is key for repeat customers. Apple has built an ecosystem that allows for seamless integration of their products and services. The “switching cost” in time and complexity, for many, can be high. Small businesses are able to use relatively low-cost and available technologies to give each customer their own individual account. By learning more about the wants and needs of their customer base, a profile can be developed. Each time the client interacts with the small business, they should…
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Today, many small business owners are engaged in knowledge commerce, selling their expertise on a topic to students or businesses who want to learn. These “infopreneurs” are a growing class of small business owners and freelancers, that seek to teach students anything from cooking to accounting. Becoming an infopreneur isn’t easy, but here are some […] The post Thriving with Knowledge Commerce appeared first on SmallBizClub.
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a popular influencer. Despite the recent uptick in interest surrounding influencer campaigns, however, any entrepreneurs and marketing managers are making simple, […] The post Why You Should Look to Your Employees During an Influencer Campaign appeared first on SmallBizClub.
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and […] The post Everything You Need to Know About Influencer Marketing and Artificial Intelligence appeared first on SmallBizClub.
Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of information through a wide range of mediums that people often seem to ignore everything. Luckily companies have been coming up with creative marketing strategies to adapt to the changing times. While […] The post 8 Key Characteristics of a Successful Brand Ambassador appeared first on SmallBizClub.
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers […] The post Before You Do Any Influencer Marketing, Check These Templates appeared first on SmallBizClub.
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and […] The post These 4 Marketing Strategies Significantly Accelerated My Business Growth appeared first on SmallBizClub. Powered by WPeMatico