Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Pam Perry @pamperry. Pam is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. as the master of connecting the right people, for the right project, at the right time – Pam Perry works hard to help her client’s brand (and get paid) like a superstar. For more information: www.pamperrypr.com. SmallBizLady: What is influencer marketing? Pam Perry: Everyone knows the best form of advertising is “word of mouth” – and the success of whether something “sells” depends on whose “mouth” is doing the talking. Influencer marketing (IM) is all about positioning or associating your product, brand or company with an influencer because these are people that exert influence in a particular target marketing. Influencers are people who have crafted their own brand and cultivated a loyal audience. The more influence a person has the more traction they will garner for a brand. The ultimate “Word of Mouth.” SmallBizLady: Why would you want to use Influencer Marketing? Pam Perry: People will do business with people they know (or are familiar with), like and trust. IM comes down to trust. More people will believe a person they know, like and trust over paid advertising. Targeting influencers is a way to increase the reach of marketing messages in order to counteract people tuning out traditional marketing. SmallBizLady: How do you define an influencer? Pam Perry: An influencer is more than just numbers. It is a person who is valued by a particular tribe – a leader. Individuals that have influence over potential customers are an “influencer.” Our magazine, Speakers, is not sent out to the masses – it is distributed at major conferences where influencers are in the room. This is how our speakers got in front of influential people that they wouldn’t normally reach any other way. SmallBizLady: How can you pair…
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Influencer is a hot-topic word in recent years with many brands and companies turning to influencer marketing as part of their online digital marketing strategy over or in addition to… Read more » The post Influencers or Micro-Influencers, Promoting Yourself Through Relationships appeared first on Noobpreneur.com.